Northeastern University
MKT 460
MKT460-Seh
Topic
TAAGA
Faculty- Sherina Idrish (SEH)
Course-MKT460.06
LETTER OF TRANSMITTAL
April
... [Show More] 20,2020
Sherina Idrish (SEH)
Lecturer
Department of Marketing and International Business
North South University
Dear Ma’am,
Here is the report that you have asked us to submit consisting the brand development of
Taaga by Aarong.
We have created all the plans and strategies that needs to be implemented. We have also
tried to show the comprehensive plan, analyzing the responses that might be elicited by
the plan. Particularly we have suggested increasing their promotional existence in the
market.
We would like to thank you for giving the opportunity for us to work on this project.
We hope with all sincerity that you will find this report functional and proper as per the
requirements. We have tried to frame the report as inclusively as we possibly could.
Nevertheless, you are requested to contact any of us for any additional query.
Sincerely,
Group members.
ACKNOWLEDGEMENT
We would like to take the opportunity to thank almighty Allah. We are thankful to honorable
faculty for guiding us throughout the entire project. The representative of Taaga for providing us
with as much information as possible and for the great hospitality. Lastly, this report could not be
completed without the hard work of each and every member.
TABLE OF CONTENT
1. 1. Company and industry overview...6
1.1 Industry Introduction.6
2. 1.2 Company Introduction.6
1.3 Taaga.6
3. 1.4 Key Stakeholders of the Company..7
1.4.1 Macro Environment7
4. 1.4.2 Micro Environment..9
5. 1.5 Porter’s Five Forces Model...10
6. 1.6 Consumer Profile of Taaga14
7. 1.7 Current STP of Taaga14
1.7.1 Segmentation:...14
8. 1.7.2 Targeting:...15
9. 1.7.3 Positioning:15
10. 1.8 Current Marketing Mix.16
1.8.1 Product:.16
1.8.2 Price:.17
1.8.3 Place:17
1.8.4 Promotion:18
11. 1.9 SWOT-TOWS Analysis.19
12. 1.10 Problems with the brand .20
13. Turnaround Strategy:...21
14. Growth Strategy:.22
15. New Consumer Profile Table:.23
16. Types of Used Target Market Strategy with the Justification..24
17. Turnaround Strategy26
18. Growth Strategy..26
19. New Brand Element27
20. IMC Contact Point Table:34
21. IMC Tools:..35
22. Integrating Media36
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