Adding new channels in a multichannel distribution system provides the following advantage:
It expands market and sales coverage
When a company
... [Show More] arranges two or more marketing channels to target one or more customer segments, it is called a(n) ________ system.
Multichannel distribution
A "supply chain" is thought of as limited because it:
Implies that planning commences with raw materials and factory capacity
Indirect distribution is an example of:
Producer to wholesaler to retailer to end-consumer
What type of marketing channel would Secure Insurance use if it offers its products exclusively through door-to-door salespersons?
Direct
When Juicy Chicken decides to promote grilled chicken instead of traditional fried chicken, Juicy Chicken experiences ________ conflict.
Vertical
An intensive distribution strategy would be best implemented for which of the following products.
Soft drinks
Instead of offering its products through "brick-and-mortar" companies, a book distributor decides to market directly to customers through the U.S. mail. This is an example of:
Disintermediation
________ conflict can occur when management at Eat and Run Restaurants disagree about specific discount rates for high school students.
Horizontal
Priceless Creations provides its products exclusively to Crafty's, a chain of pottery painting stores across the country. The chain then makes its pottery and painting supplies available to end-consumers. This is an example of ________.
An indirect marketing channel
A direct marketing channel would be utilized by which of these companies?
Convenience, an online store that offers its products via its online click-to-order catalogs
An exclusive distribution strategy:
Promotes a brand's image
Considering an economic system, converting products made by producers into varieties sought by consumers is the role of ________.
Marketing intermediaries
When an organization changes its distribution channels, it is true that:
Internet growth threatens disintermediation for many "brick-and-mortar" companies
When service producers bypass intermediaries and market directly to final buyers, or when new channel intermediaries replace traditional ones, ________ occurs.
Disintermediation [Show Less]