Advocacy - correct answer The process of influencing outcomes such as policy decisions in organizations by taking into consideration how the political,
... [Show More] economic, social systems impact people's lives
Cultural sensitivity - correct answer The understanding, valuing, and respecting the similarities and differences between culturally-based attitudes, beliefs, and behaviors
Health communication - correct answer Informs and influences practices, behaviors, or policies in an effort to improve individual or community health
Health literacy - correct answer The degree to which an individual has the capacity to obtain, communicate, process, and understand basic health information and services to make appropriate health decisions
Health marketing - correct answer The creation and delivery of health promotion programs using multidisciplinary, evidence-based strategies to motivate the public toward positive health practices
Lobbying - correct answer Any attempt to influence specific legislation according to federal law
Lobbyist - correct answer A person who tries to influence legislation on behalf of a special interest
Persuasive communication - correct answer Involves tailored health-related messages to meet audience needs and persuade them to adopt healthy attitudes and behaviors
Policies - correct answer Sets of rules and objectives to guide activities
Social marketing - correct answer Using marketing principles in planning, implementation, and evaluation of health education programs and designed to bring about social change. Ultimate objective of marketing is to influence action
Social media - correct answer Online interaction or communication that allows users to share information, ideas, personal messages, and other content and social networking sites
Influences on public perceptions about health messages - correct answer - Ease of solution and immediate results
- Perceived susceptibility
- Personal beliefs
Elaboration Likelihood Model - correct answer Theory identifying two ways to persuade: a central route and a peripheral route
- Feel directly impacted by topic: more attention and want details
- Not directly impacted: less attention and will need peripheral stimuli (images) to grab attention
Information Processing Theory suggests than an HES - correct answer - Keep communication simple
- Include no more than 2-3 main messages
- Break info into small chunks
Social Marketing Model - correct answer Listen to needs and wants of consumer by looking at marketing mix
Marketing Mix - correct answer Four P's
- Product
- Price
- Place
- Promotion [Show Less]