MC Final Exam 2022/2023 with complete solution, Exam
(elaborations)
When did sports enter the newspapers/beginning of what era? - Ans-1700s &
... [Show More]
agricultural era
What influenced what was covered in the Newspaper during the early agricultural era?
Ans-class, literacy
-
Rather than sports, who/what was the forefront of sports coverage in the early
agricultural era? - Ans-who was there, political/social issues
What was the most popular covered sports in the agricultural era? - Ans-horse racing,
boxing
After the birth of ______________ newspapers spread to a mass audience (1800s) -
Ans-penny press
What emerged in the 1800s/was the 2nd sports-media innovation of the agricultural
era? - Ans-magazines
During the 1800s, _________ was put into the stories of sports - Ans-drama
Which 2 major technologies emerged during the industrial age? - Ans-telegraph & morse
code
Which age characterized sports as more popular, better organized, and more
commercialized? - Ans-industrial age
What was a common sport during the industrial age due to the professionalization of
sports? - Ans-baseball
During the Industrial Age, give an example when teams embodied cultures of different
immigrants - Ans-irish immigrants/notre dame
When was the golden age of sports? - Ans-1900s
sports commenter who got big in the 1970s - Ans-keith jackson
play-by-play announcer for monday night football for 27 years? - Ans-frank gifford
post-WWI sports columnist/wrote Notre Dame army piece/known for being expressive in
his writing - Ans-grantland rice
color announcer of monday night football with Grifford - Ans-don meredith
invented play-by-play reports of football games - Ans-joe vila
1920s superstar radio sports caster/known for dramatic flare - Ans-graham mcnname
recently retired from ESPN/has covered every major league in American - Ans-brent
musburger
post-WWII writer/widely syndicated sports columnist of the day - Ans-red smith
ABC TV executive/responsible for wide-world of sports/monday night
football/revolutionized TV sports industry - Ans-roone arledge
archetype sports caster for the industrial age/known for political controversy/voice of
olympics/monday night football - Ans-howard cosell
inventors of ESPN/changed sports world - Ans-bill/scott rasmussen
What does CSR stand for? - Ans-Corporate Social Responsibility
What is the "insurance" if a brand messes up and needs to fall back on something? -
Ans-CSR
What provides a frame by which to view something? - Ans-PR
name the 4 approaches for analyzing PR - Ans-excellence theory, system approach,
rhetorical approach, critical approach
Which approach for analyzing PR asserts that PR is a management function/most
successful organization practice two-way symmetrical communication with their publics
-Ans-excellence theory
the excellence theory approach for analyzing PR is also known as what? - Ans-dominant
paradigm
name the 4 types of internal publics - Ans-coaches, administrators, staff, student
athletes
name the 7 types of external publics - Ans-fans, students, alums, recruits, media,
sponsors, community members
Which approach for analyzing PR emphasizes the importance of messages and texts in
determining the motives and influence of PR? - Ans-rhetorical approach
What is the example of crisis communication after former assistant coach abused kids
for decades? (CSR = insurance when a scandal occurs) - Ans-Penn State
______________ say media/public accessibility is critical success.
They are like business CEOs - Ans-athletic directors
Name the 8 key aspects of promotional culture -Ans-representation, endorsement,
publicity, communication, entertainment, coaching, legal, appearance
advertising -Ans-message crafted by the advertiser apart from the delivery medium
trying to get people to buy your product
what makes sports DVR proof? -Ans-live sports is part of the thrill of watching
fear of missing out
Four P's of advertising -Ans-price
product
promotion
place
price -Ans-actual amount the end user is expected to pay for a product
product -Ans-good or service which meets a specific customer need or demand
promotion -Ans-marketing communication strategies and techniques
place -Ans-how the product will be provided to the customer (ex. distribution)
relationship marketing -Ans-message and medium for sponsorship are more closely tied
in the official relationship with the sponsored entity (e.g., team, league, event, venue)
Michael Jordan --> shoes (Nike)
Cubs --> Wrigley Gum (Wrigley Field)
fan-identification theory -Ans-psychological connection that individuals have with sports
teams
influence of charity in advertising -Ans-helps with creating emotional attachment to
advertiser's brand
sponsorships -Ans-connecting their brand to an entity
ex. Wrigley field - Chicago Cubs
sponsorships v advertising -Ans-sponsorship - for established brands
advertising - for new brands
ad intrusiveness -Ans-advertisers trying to affect your psyche like sports affect your
psyche
factors that impact ad intrusiveness -Ans-Situational context
Convergence media
Characteristics of commercial message
Overall attitude toward advertisement
hard core fans -Ans-who's most likely to purchase immersive experiences in sports
people's eyes react to multiscreen experiences -Ans-Average fan - wouldn't like it bc
they are overwhelmed [Show Less]