Please refer to the attachment for instructions and please under SWOT analysis add 6 points to each one, and in instructions number 5. Implementation
... [Show More] (when a company is launching a new product and what is the company doing) and in number 6. Evaluation and control (are they achieving there target or goal?, are they facing competition? If no or yes how will they achieve control?) and in number 1. Company’s background (what they produce, target audience, availability of products).
Also please do not choose a Bahraini company which is chosen for my sister because she ordered the same assignment we have to be different.
It should be a Bahraini based company that sells a product, I want an A thank you 😊
PURPOSE
The purpose of this assignment is:
1. To analyse a marketing plan for a company.
2. Conduct the necessary studies and analyse which is to be included in the
marketing plan.
3. Recommend the appropriate marketing mix strategies, implementation,
evaluation and control to realise the marketing goals set in the marketing
plan.
INSTRUCTIONS:
Select a company of your choice but it should be based in Bahrain. Analyse a
practical marketing plan for a chosen company to achieve its marketing goals.
The marketing plan should include the following components:
Preliminary Executive Summary
Table of Contents
Body
1. Company background
2. SWOT analysis
3. Marketing goals and objectives
4. Marketing strategies (4P)
Product
Price
Distribution channels
Promotion
5. Implementation
6. Evaluation and Control
Supplementary References
Appendices
Assignment Format:
a. Hand written.
b. The assignment should contain about 2000 – 3000 words.
c. Provide reference using the American Psychological Association (APA)
format.
d. References should be from year 2012 onwards.
Notes:
Assignments should be submitted according to the due date.
Plagiarism is not acceptable. If you are not sure what is meant by
plagiarism, refer to the various websites which discuss this matter, e.g.
owl.english.purdue.edu/handouts. [Show Less]