1) Today, becoming international is a luxury only some companies can afford.
Answer: FALSE
Explanation: For a growing number of companies, being
... [Show More] international is no longer a luxury but a
necessity for economic survival.
2) Companies from the Netherlands are the leading group of investors in the United States.
Answer: FALSE
Explanation: Foreign direct investment in the United States is more than $3 trillion. Companies
from the United Kingdom lead the group of investors, with companies from Japan, the
Netherlands, Canada, and France following, in that order.
3) International marketing involves selling of a company's goods and services to consumers or
users in more than one nation for a profit.
Answer: TRUE
Explanation: International marketing is the performance of business activities designed to plan,
price, promote, and direct the flow of a company's goods and services to consumers or users in
more than one nation for a profit.
4) The main difference between domestic and international marketing lies in the different
concepts of marketing.
Answer: FALSE
Explanation: The difference between domestic and international marketing lies not with
different concepts of marketing but with the environment within which marketing plans must be
implemented.
5) An international marketer must deal with at least two levels of uncontrollable uncertainty.
Answer: TRUE
Explanation: The international marketer must deal with at least two levels of uncontrollable
uncertainty instead of one. Uncertainty is created by the uncontrollable elements of all business
environments, but each foreign country in which a company operates adds its own unique set of
uncontrollable factors.
6) The geography and infrastructure of a country are uncontrollable factors that influence the
business decisions of a company in an international market.
Answer: TRUE
Explanation: The uncontrollable international environment includes political/legal forces,
economic forces, competitive forces, level of technology, structure of distribution, geography
and infrastructure, and cultural forces. [Show Less]