HTM 4453 - Revenue Management AHLA
Certification Practice Exam 2023
Revenue management is a set of revenue maximization strategies and tactics that
... [Show More] -
ANSWER-can be used to improve the profitability of certain businesses.
When the American Airlines CEO developed yield management, what type of
information was crucial to its success? - ANSWER-forecasting
Which of the following statements about hotel revenue management is FALSE? -
ANSWER-Revenue management is new, as are all of the strategies that are employed
to maximize profit.
Which of the following is NOT a criterion needed for an industry to unlock the full
potential of revenue management? - ANSWER-low fixed costs and high variable costs
Total revenue management refers to: - ANSWER-managing several revenue streams at
the same time.
To interpret measures of a hotel's performance, managers often compare those
measures with - ANSWER-- the budget for the period
- industry or sector averages
- historical figures from comparable earlier periods at the hotel
If a 300-room hotel achieves 70 percent occupancy for April at an ADR of $153 per
room, what will room revenue equal? - ANSWER-$963,900
In January, the 200-room SnowBound Inn ran a skiers special that resulted in them
selling 5,735 rooms during the month. What was the occupancy percentage for the
month? - ANSWER-92.5 %
How do an internal ADR and an external ADR differ? - ANSWER-the external ADR uses
gross room revenue, while internal ADR generally does not.
What is the measure of cost efficiency? - ANSWER-GOPPAR
Which of the following statements is false?
- Most internet searches are organic with results based solely on relevant search criteria
- It is usually easier and cheaper to down-market a property than to conduct a major
overhaul
- brand affiliation can help a hotel property connect with its customers
- competitive sets can change with new ownership or changes in the environment -
ANSWER-most internet searches are orange with results based solely on relevant
search criteria [Show Less]