What's the biggest challenge for most businesses when going online? - ANSWER-Developing a plan
Web analytics can tell you many things about your online
... [Show More] performance, but what can analytics tools not tell you? - ANSWER-Where your customers go after leaving your website
Website hosting servers have their own unique IP address, what does this address consist of? - ANSWER-Numbers
When defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)? - ANSWER-It can identify how your offering is different in comparison to your competitors
You notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touchpoint could you use to take advantage of this insight? - ANSWER-Social media
How can businesses benefit from using analytics on their website? - ANSWER-It will show you where your audience comes from
Websites are hosted on a server and each of these servers has its own unique IP address. What does the 'IP' stand for? - ANSWER-Internet Protocol
When designing content as part of your content marketing strategy, what does the "Think" stage represent in the "See, Think, Do, Care" framework? - ANSWER-The consideration phase, when customers start to research potential products to buy
Which are the first steps you should consider when constructing an online business strategy? - ANSWER-Create goals and identify a USP
Where does the domain name of a website primarily sit? - ANSWER-In the URL
When planning your website, what is one of the key things you should consider? - ANSWER-What you want your customers to do on the site
When considering whether to have a web presence for your business, which of the following is not a major factor? - ANSWER-How long you've been in business
When you're building a business website, what purpose does a server have? - ANSWER-It hosts your website
When looking to advertise a new business online, what is one of the major benefits of display ads? - ANSWER-They can come in many different formats
Imagine a customer has downloaded an app made by their local hardware store. How could that business connect with their audience through the app? - ANSWER-Send them offers when they enter a certain geographical area
What is the term we use to describe how search engines categorize each piece of content? - ANSWER-Indexing
When using a search engine, what is the name of a word or phrase somebody types to find something online? - ANSWER-Search query
When looking to optimize the performance of a website to improve its search engine ranking, using 'long tail keyword terms' in your SEO plan often allows you to... - ANSWER-Find more opportunities
Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site? - ANSWER-Write some great content they will find useful
There are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building which of the following statements is accurate? - ANSWER-The quality of links is important, not the quantity
Which of the following will be achieved by including an offer in a Search Engine Marketing (SEM) ad? - ANSWER-It will help the ad stand out and encourage people to click it
Fill the blank: When managing SEM campaigns, the best way to optimize your quality score is to improve the _________ of your keywords, adverts, and landing pages. - ANSWER-relevance
When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol? - ANSWER-Quotation marks
When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site? - ANSWER-To understand what is working and what is not
Search engines see the content on a website as written code, how can you help search engines identify the images on your website? - ANSWER-Give them descriptive names
When looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. Which activity would be first on the list? - ANSWER-Keyword Research
When optimizing a website for search, what impact do meta and title tags have on the search engine? - ANSWER-They are embedded messages that help the search engine determine what's on the page
When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison? - ANSWER-Above them
When advertising using Search Engine Marketing (SEM), you only pay... - ANSWER-when your ad is clicked by someone
What can you achieve if you divide your search engine marketing account into relevant campaigns and ad groups? - ANSWER-Ensure people see relevant ads that relate to their search query
What is the most important thing to consider when optimising a search engine marketing campaign? - ANSWER-Increasing the relevance of the keywords, ads, and landing page
What's the first step in the search engine optimisation process for your website? - ANSWER-Keyword research
When ranking websites on search engine results pages, which element of a website do search engines value the most? - ANSWER-Unique, engaging, relevant content
A lot of factors can affect how well a website will rank on search engines. What role does metadata have in this process? - ANSWER-Provides search engines with more consistent and clear information about what's on the website
Which of the following is a benefit of Search Engine Marketing (SEM)? - ANSWER-Reach out to potential customers actively looking for your product or service
If you want to track a completed order in your website, what would be a proper place to add the conversion tracking code? - ANSWER-Order confirmation page
Fill the blank: When optimizing SEM campaigns, negative keywords _________ your ads from appearing when people search for things that aren't relevant to your business. - ANSWER-prevent
Fill the blank: 'Search engines _________ the internet to discover content.' - ANSWER-crawl [Show Less]