2 ad format options
Efficiency
Control
3 core components of smart display campaigns
utomated bidding
Automated targeting
Automated creatives
3
... [Show More] principles google ads is built around
Relevance
Control
Results
4 main bidding strategies to choose from
Enhanced cpc
Maximize conversions
Target roas
Ad formats
Ad formats
-there are two main types of ad formats you can leverage for your display campaign:
—responsive display ads: greater efficiency and scale
—uploaded ads (image &html): greater control
Affinity audiences
With affinity audiences, you can reach tv-like audiences based on a holistic picture of their
lifestyles, interests, and passions. Choose form on\ver 100 segments based on online behavior
googles; best in class algorithm distinguishes these users that are truly passionate about a topic
rather than those who are merely interested
Amphtml ads
-enable marketers, publishers, and technology providers to deliver faster, and more secure ad
experiences across all platforms by applying the principles of amp to building and serving ads.
Key benefits:
-faster ads drive better performance: amphtml ads are 6x faster than regular ads on amp pages,
making them viewable, more effective, and more likely to perform wellPage 2 of 15
-lighter ads can lead to better ad experiences: amphtml ads are 3x lighter in load and rendering
than regular ads which may result in users having a more positive experience with your brand.
-safer ads build trust in your brand: amphtml ads need validation before they're served, reducing
the risk of malware and building trust in the brands users are engaging with.
App
After a simple setup process, app campaigns run ads across google's largest properties, including
search, play, and youtube, as well as thousands of mobile sites and apps. Your ads and bids are
automatically adjusted to get the most downloads. Just add a few lines of text, a bid, and some
assets, and the rest is optimized to help customer find you. [Show Less]