clause
string of language w/ subject and verb
F.A.N.B.O.Y.S.
For
And
Nor
But
Or
Yet
So
action verb
managing, analyzing,
... [Show More] completing
passive verb
is, am, were, was
camoflauged verbs
-ion
functional word
express relations
content word
carry meaning
connotative
underlying meaning, perception
denotative
meaning by definition
abstract
intangible, conceptual
concrete
tangible (five senses)
time, idea, anger, happiness
abstract
chair, table, wall
concrete
A.I.D.A.
1. grab Attention
2. Introduction, Interest
3. create Desire
4. request Action
illustrators
good; intended movements to facilitate content
regulators
bad; habits, nerves, anxieties
generalizations
perceptions about entire culture
cons to generalizations
stereotypes; rigid pov
pros to generalizations
prototype pov; flexibility
shaping information
direct v indirect
direct
why? of message is answered initially
indirect
beat around the bush
U.S. is a ___ context culture
low; direct, to the point
China is a ___ context culture
high; indirect, subtle
low context cultures rely on ___ to communicate
language
high context cultures rely on ___ to communicate
nonverbals, actions
high context cultures (chart)
japan, china, Korea, middle east, latin america, African, Spanish
low context cultures (chart)
British, France, north america, Scandinavia Germany, Swiss
social trust, personal relations and goodwill, slow negotiations. high or low context?
high
down to business, agreement by specific contract, efficient negotiations. high or low context?
low
modifier
further describes
dangling modifier
no correct noun/pronoun to attach to
misplaced modifier
placement to noun/subject pronoun reads incorrectly
subject pronoun examples
he, she, they, it
compound sentence
two independent clauses; comma connects
complex sentence
two clauses: one dependent, one independent
sentence fragment
incomplete; missing clause
comma splice
run-on; connects two independent clauses incorrectly
run-on sentence
multiple independent clauses in one sentence
conjunctive adverbs
transitions in sentence
conjunctive adverbs examples
therefore, moreover, nevertheless, however
conjunctive adverbs connected by (2 options)
semicolon or comma
readability formulas
simplicity of read; easy to pick up major points
fog index
includes abstract nouns; words w 3+ syllables, long sentences
Culture
the coherent, learned, shared view of a group of people about life's concerns that ranks what is important, furnishes attitudes about what things are appropriate, and dictates behavior [Show Less]