Individualism
giving priority to one's own goals over group goals and defining one's identity in terms of personal attributes rather than group
... [Show More] identifications
Collectivism
giving priority to the goals of one's group (often one's extended family or work group) and defining one's identity accordingly
empathy
the ability to understand and share the feelings of another
sympathy
feel bad for someone (detached position)
Direct message
present the main point of a message, well, directly.
Main purpose is to give receiver unvarnished information
Indirect Message
Its main purpose is to deliver difficult or negative news in such a way as to soften the blow.
Persuasive message
Designed to make a reader want to take action immediately; must contain
interesting and persuasive information
AIDA Format
A - Grab the reader's ATTENTION
I - Introduce and arouse INTEREST in the product
D - Create DESIRE for the product through solid evidence
A - request ACTION
Indirect Message Format
BEBAC
Buffer
Explaination
Bad news
Alternative
Closing
Improving Emotional Intelligence
- Reducing negative emotions
- Reducing fear of rejection
- Reducing stress
- Being assertive and expressing difficult emotion
- bouncing back from adversity
Plural
More than one
No plural form of any noun uses an apostrophe
(i.e. Cats, Dogs )
Possessive
showing ownership
If a noun ends in "s" in both singular/plural form you can add an apostrophe at the end
(i.e. Company's agenda was not clear) = Singular Possesive
Purpose of Commas
1. separating independent clauses
2. offsetting intro/dependent clauses
3. separating things in a list
4. offsetting conjunctive adverbs
5. Separating city and state names
independent clause
a group of words that contains a noun and verb and expresses a complete thought
(i.e. Sandra walked to the beach)
dependent clause
does not express a complete thought and cannot stand alone as a sentence
(i.e. When Sandra walked to the beach)
comma splice
two sentences joined INCORRECTLY with only a comma
(e.g., I have always liked you, I like her too.)
Society
Community, nation, or broad grouping of people having common traditions, institutions, and collective activities and interests
-"to a group of people living together who have a shared culture"
Culture
Characteristic features of everyday existence (such as diversions or a way or life) shared by people in a place or time
- "to the shared beliefs, norms, and institutions within a particular society."
Business Culture
The common set of practices considered acceptable in a business setting. [Show Less]