FINAL TESTBANK FOR MARKETING
RESEARCH 2024
Which of the following is NOT one of the components of the marketing
information system?
A) internal
... [Show More] reports
B) marketing intelligence
C) marketing decision support
D) consumer information support system
E) marketing research system - -answer-D) consumer information support
system
The information system that gathers information generated by internal reports
such as orders, billing, receivables, inventory levels, and so on is called the:
A) consumer information support system.
B) marketing research system.
C) decision support system.
D) internal reports system.
E) marketing intelligence system - -answer-D) Internal reports system
19) Which of the following marketing information system components gathers
information about events and happenings "outside" of the firm?
A) marketing intelligence
B) internal reports system
C) consumer information support system
D) external environment reporting system
E) decision support system - -answer-A) marketing intelligence
20) Which of the following marketing information system components provides
studies conducted for specific situations facing the company? A) marketing
intelligence system
B) marketing research system
C) consumer information support system
D) decision support system
E) internal reports system - -answer-B) marketing research system
Which of the following marketing information system components is NOT
continuous?
A) consumer information support system
B) marketing research system
C) internal report system
D) decision support system
E) marketing intelligence system - -answer-B) marketing research system
30) Professional organizations try to prescribe ethical behavior for members by
creating:
A) representatives in churches to influence future researchers.
B) codes of ethical behavior.
C) lobbyists who fight for higher ethical standards in government.
D) examples of poor ethical behavior in other professions.
E) means to participate in the development of certification standards in
professions other than marketing research. - -answer-B) codes of ethical
behavior
31) What does sugging refer to?
A) selling under the guise of a survey
B) fund raising under the guise of a survey
C) collecting data [Show Less]