Mark Scheme (Results)
Summer 2023
Pearson Edexcel GCE AS Level
in Business (8BS0)
Paper 01 Marketing and PeopleEdexcel and BTEC
... [Show More] Qualifications
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Summer 2023
Publications Code 8BS0_01_MS
All the material in this publication is copyright
© Pearson Education Ltd 2023General Marking Guidance
• All candidates must receive the same
treatment. Examiners must mark the first candidate in
exactly the same way as they mark the last.
• Mark schemes should be applied positively. Candidates
must be rewarded for what they have shown they can do
rather than penalised for omissions.
• Examiners should mark according to the mark scheme
not according to their perception of where the grade
boundaries may lie.
• There is no ceiling on achievement. All marks on the mark
scheme should be used appropriately.
• All the marks on the mark scheme are designed to be
awarded. Examiners should always award full marks if
deserved, i.e. if the answer matches the mark
scheme. Examiners should also be prepared to award
zero marks if the candidate’s response is not worthy of
credit according to the mark scheme.
• Where some judgement is required, mark schemes will
provide the principles by which marks will be awarded
and exemplification may be limited.
• When examiners are in doubt regarding the application
of the mark scheme to a candidate’s response, the team
leader must be consulted.
• Crossed out work should be marked UNLESS the
candidate has replaced it with an alternative response.Question
Number Answer Mark
1(a) Knowledge 2
Knowledge/understanding: of innovation e.g.
• Creating a new idea/product/process (1) and turning it
into a marketable/sellable product/service (1) (2)
Question
Number Answer Mark
1(b) Knowledge 2
Knowledge/understanding: viral marketing e.g.
• Encouraging customers to share information/adverts
(1) through existing social media platforms e.g.
Facebook (1) (2)Question
Number Answer Mark
1(c) Knowledge 1, Application 2, Analysis 1
Knowledge/understanding: 1 mark for understanding
resilience/entrepreneur
• The ability to recover from difficulties and try again
• An individual who sets up and runs a business taking on
the financial risk
Application: up to 2 marks for
• The failure of the phone case for retractable headphones
could have lost Griffith, Hutchinson and Day money
• The entrepreneurs started again with the protective phone
cases and achieved $2.4m in pre-orders
Analysis: 1 mark is available for
• This enabled them to have a successful business that now
sells to 100 coun [Show Less]