DPR3702 ASSIGNMENT 1 SEMESTER 2 2023 DUE 11 AUGUST 2023.
DPR3702
Assignment 1
Semester 2 2023
- DUE 11 August 2023
DPR3702
... [Show More] Assignment 1 Semester 2 2023
1.1 Explain your understanding of the term “public relations in the industry”. Support your answer with suitable examples. [5]
Public relations in the industry refer to the strategic communication efforts undertaken by organizations to build and maintain a positive image and reputation among their stakeholders and the public. It involves managing the dissemination of information, addressing concerns, and fostering relationships with various stakeholders, such as customers, employees, investors, media, government bodies, and the general public. The goal of public relations in the industry is to create a favorable perception of the organization, its products or services, and its actions. It also involves handling crises and managing any negative publicity that may arise.
Example: Let's consider a tech company that launches a new product. The public relations team engages in media outreach, press releases, and social media campaigns to generate positive coverage and excitement about the product. They also address any potential concerns or misconceptions about the product, ensuring accurate information reaches the public.
1.2 Identify one South African campaigning organisation [1]
One example of a South African campaigning organization is "Greenpeace Africa." Greenpeace is an international environmental organization known for its campaigns related to climate change, deforestation, oceans, and other environmental issues. Greenpeace Africa specifically focuses on environmental challenges within the African continent and advocates for sustainable and eco-friendly practices.
1.3 Distinguish between pressure groups and campaigning organisations. [2] The environment is one of the ten principles or focal points of the United Nations Global Compact (UNGC). For more information on the principles, click on the hyperlink below: You are the head of public relations at Dzomo La Mupo – a company name which, in the Tshivenda language, means “the voice of nature” (or “the environment”). The organisation fights for the protection of the environment. For more information on the organisation visit the following website: You have been tasked to propose campaign tactics that Dzomo la Mupo can use in their fight to protect the environment. [Show Less]