Psychographic
This market segmenting involves studies of consumers based on their attitudes, lifestyles, and values.
Demographic
This market
... [Show More] segment refers to statistical data or information concerning a person's age gender income level occupation, etc
Behavioral
This type of market segmentation is based on segmenting a market based on segmenting a market based on rate of use, shopping patterns or product benefits
Geographic
This market segmentation refers to segmenting as market based on where people live.
Marketing
A process of identifying human wants and needs, and developing a plan to meet those wants and needs. Refers to everything involved with convincing an attendee to come to the event. Also refers to providing information to support the exhibit sales function.
Approach
The first-face-to-face contact a sale person has with the customer
Psychological Pricing
Pricing techniques that create an illusion for customers
Market Share
A firm's percentage of total sales generated by all competitors in a given market
Sole Proprietorship
A business owned by one person
Suggestive Selling
Selling additional goods or services to the customer after the customer has made a commitment to buy
Ethics
Based on knowing the difference between right and wrong
Decrease
According to the law of supply and demand, as the price increases the quantity demanded will.
Boomerang
Bring the objection back to the customer.
Superior Point
Admit disadvantages in certain products but then present superior points to offset or compensate for them.
Third Party Demonstration
Use a previous customer or neutral person to give a testimonial about the product show to operate a product
Substitution
Recommending a different product that would satisfy the customer's needs
Trade Surplus
When a country exports more than it imports.
Introduction
1st step of the product life cycle. company focuses it's efforts on promotion and production
Decline
4th step of the product life cycle: Sales level off and competition increase
Maturity
3rd step of the product life cycle: Sales begin to fall and company looks to modernize or alter the product
Growth
2nd step of the product life cycle: Product is enjoying success shown by increased sales and profits
Price
The value of money placed on a good or service
Headline
Attract readers, arouse interest, and get people to look at the illustration and copy.
Copy
Represents the selling message in the ad. [Show Less]