Benefits
the underlying reasons people participate in parks and recreation services. They include exercise, relaxation, stress reduction, socialization,
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Individual Benefits
experienced by those who directly participate in an activity
Community Benefits
to the betterment of the community at large, regardless of whether a particular person uses the services or not
Services
parks and natural areas, constructed facilities, and programs
Community-wide benefits order
parks and natural areas, constructed facilities, programs
Individual benefits order
programs, constructed facilities, parks and natural areas
NRPA Three Pillars
conservation, health and wellness, and social equity
Positioning
process of establishing and maintaining a positive image of the agency in the minds of the community and elected officials
Friends groups
support parks and recreation agencies through activities such as fundraising, providing volunteers, working on projects, and supporting the agency in achieving its mission and goals
Public meetings
held to inform the public of specific items or changes, used to consult the public on issues or to garner reactions to items such as policy changes, used to involve the public by getting their input on topics
Focus groups
small but representative group of patrons are assembled and asked various questions about a topic
Citizen Advisory Groups
formed to provide valuable feedback and direction, charged with investigating a specific issue or problem and to provide a report for public consumption
Surveys
means of gathering input regarding policies and procedures via email, mail, telephone, or the web
Methods to communicate with the public
public meetings, focus groups, citizen advisory groups, surveys, and the referendum process
Referendum
an issue is placed on the ballot and the voters give feedback; places the decision of a given issue directly in the hands of the voters
Vision Statement
an ideal image of what the organization will look like in the future
Mission Statement
who the customers are, what services are provided by the agency, how services will be provided; fundamental purpose statement depicting what the agency does
Collaboration
two or more stakeholders working together to solve a set of problems that neither can solve alone
Alliance
defined by formal agreements and address matters such as joint programming and joint facility use
Partnership
formed when two or more partners come together to create an entirely new entity
Marketing plan
a detailed description of how the marketing mix will be implemented in order to facilitate the exchange of resources so the goals and objectives of both participants and the organization are satisfied
Market
a set of actual and/or potential buyers of a product who have similar characteristics and are willing and able to spend money or exchange other resources to obtain a product
4 P's
product, price, place, and promotion
Price
determines whether or not a segment of the population is willing and able to pay for the product
Place
distribution of products, includes accessibility of programs and the facilities where they are offered, the atmosphere, and the distribution intensity; day of the week, time of programs/events, and the format of the program
Promotion
means of communicating the value of the product
Promotion mix
advertising, sales promotions and incentives, personal selling, and publicity
Advertising
paid form of communication that is distributed through the media [Show Less]