Introduction to consumer psychology..................................................................................................... 1
2.
... [Show More] Introduction to consumer psychology (implementing the marketing concept)........................ 5
3. Introduction to consumer psychology (marketing mix).................................................................... 8
4. Introduction to consumer psychology (marketing mix ...................................................................11
5. Value and retention focused marketing consumer decision making process...........................15
6. Consumer research (consumer research paradigms)........................................................................19
7. Major steps in consumer research process...........................................................................................21
8. Quantitative research designs & data collection methods..............................................................22
9. Quantitative research data collection techniques ..............................................................................26
10. Qualitative research designs & data collection methods ................................................................31
11. Customer satisfaction measurement, sampling, and data analysis and reporting ..................33
12. Market segmentation and its bases ........................................................................................................41
13. Bases for segmentation demographic & psychographic segmentation: ....................................45
14. Bases for segmentation: sociocultural, use related & usage situation segmentation.............48
15. Bases for segmentation: benefit segmentation...................................................................................52
16. Bases for segmentation: hybrid segmentation strategies ................................................................55
17. Market segmentation..................................................................................................................................58
18. How culture is learnt environmental influences.................................................................................62
19. Culture and its measurement environmental influences .................................................................65
20. Measurement of culture environmental influences ...........................................................................67
21. Subculture chapter 4: environmental influences ................................................................................70
22. Age and gender subculture .......................................................................................................................72
23. Bases for segmentation: benefit segmentation...................................................................................75
24. Social class .....................................................................................................................................................77
25. Consumer social classes.............................................................................................................................80
26. Consumer social classes.............................................................................................................................83
27. Consumer social classes.............................................................................................................................87
28. Understanding personality chapter 5: individual determinants of consumer behavior.........91
29. Consumer personality, trait theory and self images ..........................................................................94
30. Consumer motivation .................................................................................................................................98
31. Understanding learning ...........................................................................................................................101
32. Instrumental conditioning, information processing and memory..............................................106
33. Attitudes........................................................................................................................................................110
34. Attitude formation and change..............................................................................................................112
35. Attitude change strategies.......................................................................................................................115
36. Introduction to consumer decision making chapter 6: consumer decision making.............117
37. Problem recognition, search and evaluation and decision and purchase ................................120
38. Decision and purchase .............................................................................................................................122
39. Decisions related to post purchase.......................................................................................................126
40. Marketing implications of decisions related to post purchase ....................................................129
41. Post purchase evaluation.........................................................................................................................131
42. Post purchase dissonance........................................................................................................................133
43. Consumerism ..............................................................................................................................................136
44. Consumerism – issues and responses..................................................................................................139
45. Review – consumer psychology course...............................................................................................142 [Show Less]