Consumer Behaviour Buying Having And Being 7th Canadian Edition By Michael R. Solomon -Test Bank
Consumer Behaviour Buying Having and Being
... [Show More] 7th Canadian Edition By Michael R. Solomon -Test Bank
SAMPLE TEST
Consumer Behaviour, 7e (Solomon) Chapter 3 Learning and Memory
1) _ refers to a relatively permanent change in behaviour that is caused by experience.
1. A) Learning
2. B) Memory
3. C) Perception
4. D) Motivation
2) Casual, even unintentional, acquisition of knowledge is called:
1. A) incidental learning.
2. B) piggybacking.
3. C) stimulus-response connections.
4. D) accidental knowledge.
3) Juan, while out cycling in Vancouver one day, found himself humming a jingle for farm tractors that he had heard on the radio. He found this surprising, as he had absolutely no interest in farming or tractors. This acquisition of knowledge is known as:
1. A) vicarious observation.
2. B) psychological stimulation.
3. C) subliminal perception.
4. D) incidental learning.
4) The proliferation of Internet usage has changed how consumers learn and retain information. Research shows that:
1. A) visual learning has increased.
2. B) people remember more facts but less overall information.
3. C) people remember few facts and less information.
4. D) people have become more efficient and effective learners.
5) Research indicates that it is possible for learning to occur by observation and when we are not trying.
Answer: TRUE
Type: TF Page Ref: 61 Skill: Concept
Objective: L3-01 Understand why it is important to know how consumers learn about products and services.
6) Learning is a process that refers to a relatively permanent change in behaviour. What causes learning?
Answer: Either real or virtual experience causes learning:
– An experience could directly involve or affect the learner.
– A deliberate effort could be made to use an experience in learning.
– Learning could be caused by vicarious experiences, from observing events that affect others.
– The experience could be incidental, causing a casual acquisition of knowledge even when one was not specifically intending to learn. Learning based upon experience can range from simple associations to complex cognitive activities and relationships.
Type: ES Page Ref: 61-62 Skill: Concept
Objective: L3-01 Understand why it is important to know how consumers learn about products and services.
7) What do we call the learning that occurs when a stimulus eliciting a response is paired with another stimulus that initially does not elicit a response on its own but, over time, also causes a similar response because of its association with the first stimulus?
1. A) operant conditioning
2. B) learned pairing phenomenon
3. C) instrumental conditioning
4. D) classical conditioning
8) Another word for learning would be:
1. A) masked behaviour.
2. B) modelling.
3. C) activation.
4. D) conditioning.
Type: MC Page Ref: 62 Skill: Concept
Objective: L3-02 Understand that conditioning results in learning.
9) For the second time that day, Karla heard a radio ad announcing 40% off all spring jackets at a downtown Halifax ladies’ clothing store. She decided to go and check out the sale as a result of the ads. We would conclude that _ has occurred.
1. A) vicarious learning
2. B) coordinated repetition
3. C) brand loyalty
4. D) learning
Type: MC Page Ref: 61 Skill: Application
Objective: L3-02 Understand that conditioning results in learning.
10) In Pavlov’s famous physiological experiments with dogs, he paired a bell with presentation of food. Over a period of time, dogs were observed to start drooling (salivating) when they heard the bell only. What was the conditioned stimulus?
1. A) skeletal nervous system
2. B) salivation
3. C) meat powder
4. D) bell
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