Cosmo Inc.
Project Charter
Makenzie Mitchell
PM-FPX5018
June 3, 2021
1
Table of Contents
Executive Summary (Assessment
... [Show More] 4)........................................................................................................3
Project Charter (Assessment 1)...............................................................................................................4
Project Scope (Assessment 2)..................................................................................................................7
Work Breakdown Structure (WBS) (Assessment 2)..................................................................................7
Project Management Cost (Budget) (Assessment 3)................................................................................7
Project Management Schedule (Assessment 3).......................................................................................8
Risk Management Plan (Assessment 4)...................................................................................................8
Project Quality Plan (Assessment 4)........................................................................................................9
Project Close and Lessons Learned (Assessment 4).................................................................................9
Appendices............................................................................................................................................10
References.............................................................................................................................................11
2
Executive Summary (Assessment 4)
3
Project Charter
Project Title: Cosmo Inc. Market Strategy
Project Start Date: June 3, 2021
Projected Finish Date: August 12, 2021
Budget Information: $150,000
Project Manager: Makenzie Mitchell
Business Need: Cosmo Inc. is a company who is thriving in the development and
distribution of technology. They currently focus on nutritional and fitness coaching for
their customers. As the business world is evolving, Cosmo Inc. is in need of advancing
their marketing strategy so they can keep up with their competitors. They currently are
in need of increasing their market share to compete and stay ahead of the game. They
can accomplish a stronger market strategy and increasing their market share by
incorporating the mobile technology movement, data analytics, Internet of Things, and
digital services. Currently Cosmo Inc. holds a 33% market share for wearable
technology. This new market strategy needs to ensure they do not fall below 33% with
the goal of increasing.
If looking at the sales report from the start of the year for all of the month-over-month sales we
can see they have stayed at $10,000. It is important to note that if Cosmo Inc. stays at their
current market share it will result in sales revenue decreasing. It would represent a decrease as
the outside competitors are increasing their revenue whish directly impacts Cosmo Inc. Another
metric that needs to be evaluated is the cost to acquire new customers for the company. The
beginning of the year report tells us it costs an additional $100 for every new customer that is
acquired. [Show Less]