Western Governors University
C251 – Accounting Capstone
Task 1 Report
Yellow Leaf Fashion, Inc.
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H1. Liquidity Ratios
The current ratio, often referred to as the working capital ratio, compares a company’s
current assets to their current liabilities in order to analyze the company’s liquidity and ability to
pay off their short-term debts. For 2014, Yellow Leaf Fashion Inc. had a current ratio of 4.83.
Taking this number at face value, and with a coverage rate of nearly 5:1, one may conclude that
Yellow Leaf has a very strong financial position. However, with an industry average of 1.84, it
begs the question of why Yellow Leaf’s ratio is so high? The substantially higher ratio compared
to its peers may indicate the management of Yellow Leaf is not efficiently utilizing the
company’s assets in order to promote growth. With cash more than doubling from 2013 to 2014,
and total current assets from one year to the next nearly double, management should take the risk
and opportunity to efficiently utilize their assets to expand and improve their business and
operations. It also appears that, with an A/R balance nearly doubling each year, Yellow Leaf is
highly dependent on credit customers and should be cognizant of the increasing balances of A/R
as well as current liabilities in the years ahead.
In addition to a substantially higher than average current ratio, Yellow Leaf’s acid-test
ratio of 3.8845 puts it over 3 times higher than the industry average 0.68. This second liquidity
ratio remains high, as most of Yellow Leaf’s current assets lie in the most liquid of assets, cash
and accounts receivables. Ideally the ratio would hover in the range of 1:1, though industries
whose operation models depend heavily on inventory, find lower ranges still acceptable. There is
no question Yellow Leaf has or can get the cash necessary to immediately cover their liabilities.
However, the high ratio of Yellow Leaf also further emphasizes the need for the company to
reinvest assets back into the business or consider distributing portions of the profit back to
shareholders.
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H2. Activity Ratios
The inventory turnover ratio of a company is an indicator of how many times, on
average, a company sells their inventory in a particular period. For the year 2014, Yellow Leaf
Fashion had an inventory turnover ratio of 1.5 times. In terms of days to sell, it took an average
of 240 days to sell the inventory on hand. Though the ratio from 2014 to 2013 was improved,
this turnover rate is still substantially slower than the industry average of 98 days to turnover, or
sell, inventory. This could indicate that demand for and sales of Yellow Leaf’s products is weak
as compared to others in the industry. However, this low turnover could also indicate the
company is not managing their inventory properly. The sales department may have overestimated
the demand for their product. Conversely, the purchasing department may have purchased too
much inventory without consulting the sales team for estimates. The expense of holding on to
excess inventory can be costly, therefore it is most desirable and efficient for sales to match
inventory. Yellow Leaf should focus more on coordinating strategies of their purchasing
department and sales department so that inventory purchases are better aligned with the
anticipated sales.
The asset turnover ratio of Yellow Leaf was 1.13. The asset turnover ratio of a company
measures how efficiently it uses its assets to generate sales. The ratio of 1.13 means that Yellow
Leaf generated sales of $1.13 per dollar of assets in the year ended December 31, 2014. This is
only slightly lower than the industry average ratio of 1.23. Typically, the higher the ratio, the
more efficiently a company is using its assets. The lower-than-average ratio of Yellow Leaf
further highlights the comments made above regarding their inventory and the possible
discrepancy between purchases and estimated sales. In the case that the two teams are working
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together, the lower ratio may indicate the company is holding on to outdated inventory or
experiencing sluggish sales below estimates.
H3. Profitability Ratios
The profit margin on sales ratio, or return on sales ratio, is another measure for analyzing
the use of the company’s assets. Yellow Leaf’s profit margin on sales for 2014 was 0.28. This
means that 28% of every sales dollar, or $0.28, was profit for the company. By itself, this ratio
cannot answer the question of how profitably a company is using its assets. When considered in
conjunction with other factors including margins from prior years as well as expenses in prior
years, Yellow Leaf has managed to hold steady their profit margin despite increasing expenses
contributed to such items as additional rent liabilities and added wages and salaries expense.
Though a higher rate is desirable, it is promising that the company has held the steady margin
with growth. When considered with the asset turnover from above and suggestions to tighten up
purchasing and sales estimates, Yellow Leaf could see better margins when making just a few
small adjustments to business practices.
By dividing the net income by the average total assets, one arrives at a company’s return
on assets. This ratio measures how much profit a company generates from its assets by
combining the profit margin ratio and asset turnover ratio. Yellow Leaf Fashion had an ROA of
3.189% for 2014. A higher ROA percentage is suggestive of management’s ability to efficiently
manage its assets to generate profits. Though lower than the industry average of 4.4%, Yellow
Leaf is still in a good position. Because asset turnover is a component of ROA, again, if the
company can work to reduce excess or obsolete inventory, while managing expenses,
profitability can continue to grow and approach or surpass industry averages. [Show Less]