BUS 235 INTRODUCTION TO MARKETING WEEK 1
Marketing has often been defined in terms of satisfying customers’ needs and wants; however, marketing
... [Show More] criticsargue that marketing can be unethical by creating needs and wants that did not exist before. Marketing can encourage customers tospend money on goods and services the really do not need or want. Take a position on the following ethical dilemma: Do you think marketing merely reflects the needs and wants of consumers, or that marketing creates unnecessary customers’ needs and wants? Respond toat least two of your classmates’ postings
From the readings ofour text and personal experience, I’ve found that marketing reflects the wants and needs o consumers and also creates unnecessary consumer needs and wants. As stated in our text, “a need occurs when a person feels deprived of basic necessities while a want is shaped by a person’s knowledge and desire for something” (Kerin,2011.) Marketing attempts todevelop products tomeet diverse needs of all consumers. A product that may seem unnecessary toone consumer may be a need for another. Take Walmart fort example, their company provides everything ranging from food services, clothing, cellular services, furniture, tire repair, photographyand much more. This way a consumer can not only shop and acquire there needs but the selection is so vast that the desire towant a product you do not necessarily need has now become a focus of the shopping experience. I think it is vital toa company success tonot only meet the needsand wants of consumers but toalso offer services and products that one may feel unnecessary because everyone’s wand and needs are not the same. Developing a shopping experience tomeet the eyes of a few individuals will draw a restrained crows, while diversity in the amount of products offered will attract a multitude.
References:
Kerin, R.A., Hartley, S.W., Berkowitz, E.N., Rudelius, W. (2011). Marketing (10th ed.). New York: McGraw-Hill. ISBN: 9780073529936 [Show Less]