INFS 5095
Assignment 2
(Internal and External)
Management Proposal
Big Data Capabilities
[Your Name]
[Date]
Page 1 of 17
Executive Summary
This
... [Show More] paper scrutinizes the implementation process of big data technology in McDonald
Company as a solution to some of the major challenges it has been facing. The first section of
the paper briefly looks at the company structure and history of its operation. The second
section looks into the company’s key business priorities which could be solved by the big
data technology. The third section looks into the Big Data approaches which can be applied in
the company as a solution to its major challenges while the subsequent sections scrutinize the
technologies under the technology, visualization techniques and lastly points out at some of
the challenges which are expected in the implementation of this technology.
Page 2 of 17
Table of Content
1.0 About McDonald’s...............................................................................................................4
2.0 The Key Business priority....................................................................................................5
2.1 Winning back the customers who fall out of love of the company products...................5
2.2 Revisiting its product affordability...................................................................................6
2.3 Solving the problem of poor payments to its staff members............................................6
2.4 Sorting out the issue of product safety to avoid bad reputation.......................................7
2.5 Slimming down the company menu.................................................................................7
3.0 Big data approach.................................................................................................................7
3.1 Identification of the organization needs...........................................................................8
3.2 Leveraging on the Proven Big Data Strategies.................................................................8
3.3 Establishing a Talent Pool................................................................................................9
4.0 Information and sources.......................................................................................................9
4.1 Customer sentiments from Social media..........................................................................9
4.2 McDonalds company databases.....................................................................................10
4.3 Public web......................................................................................................................10
4.4 Other Business apps.......................................................................................................10
5.0 Big data technologies.........................................................................................................10
5.1 Apache Spark..................................................................................................................11
5.2 NiFi.................................................................................................................................11
5.3 Kafka..............................................................................................................................11
5.4 Apache Samza................................................................................................................12
5.5 High level architecture diagram.....................................................................................12
6.0 Big data visualisation examples.........................................................................................13
7.0 Big data adoption challenges and governance...................................................................14
7.1 Uncertainty of Data Management..................................................................................15
7.2 Getting Data into Big Data Structure.............................................................................15
7.3 Extraction of Information from Big Data Integration....................................................15
7.4 Miscellaneous Challenges..............................................................................................15
8.0 References..........................................................................................................................16
Page 3 of 17
1.0 About McDonald’s
McDonald's is a fast food company based in American which was founded in the year 1940
just as a simple restaurant under the management of Richard McDonald and Maurice
McDonald in California. The business had been initially rechristened as a hamburger stand
but later transformed into a franchise. However, Ray Kroc joined the partnership in 1955 as a
franchise agent and later purchased it from the two McDonald brothers. McDonald's is
among the largest restaurant chains globally which serve over 69 million customers in over
90 countries daily. Although this company is famous for its main product, hamburgers, it's
also sold cheeseburgers, breakfast items, wraps, French fries, desserts, milkshakes, chicken
products and soft drinks (iPradhan, i2018, p.20). Recently, the company has incorporated new
items in its menus like salads, fruits, smoothies, and fish as a response to the negative
backlashes regarding unhealthiness in its food. Mainly, the company’s revenue comes from
sales from company restaurants, fees from its franchisees, royalties and company rent.
According to the current statistics, McDonald's has been ranked second in terms of private
employers just behind Walmart employing 1.9 million people, 1.5 million who work for
franchises.
Despite these achievements of McDonald’s, the company has had its own fault lines
which have made to continually lose its past glory. For instance, its once loyal customers
have continued to turn down their heads and divert to the company’s upmarket competitors
such as Chipotle, Shake Shack and Five Guys. At the other end of the spectrum, the company
has realized that its operations have mainly been targeted on the high-income customers and
who is less compared to low-income customers (iCrawford, i2015, p.11). For that reason, the
company has continually lost out to its traditional rival, Burger King. The reputation of the [Show Less]