Noncommercial operations
o Schools
o Hospitals
o Military
o Nursing homes.
Hotel sales and marketing department
responsible for attracting
... [Show More] guests to the property, making group bookings, and handling convention services.
o Often involved with advertising and public relations.
Revenue and support centers
helps managers organize their planning and effectively operate each service outlet.
Multi-unit organizations
popular because they provide brand recognition.
o Opportunity to market in a large region.
o Use of operating procedures, standardized building designs, and centralized menu planning.
o Ability to obtain business loans.
o Easier employee recruitment.
o Specialized technical assistance.
POS systems track and record meaningful information that managers can use to better control their food and beverage operations.
Employee turnover
turnover is the percentage of total employees per department who leave during a specific time period.
o Select qualified applicants or those who can be trained.
o Offer competitive salaries or bonuses.
o Train supervisors to use effective practices when interacting with their employees.
o Managers can use training, cross training, and self-improvement to build leadership and improve employees work skills.
Chapter 2
Process of effective planning
1. Vision: broad abstract view of what the organization seeks to be.
2. Mission: more specific statement of how that goal will be achieved.
3. Long-range plan (usually five years): indicates what managers want to accomplish within a certain time period in relation to the mission.
4. Business plan (revenue goals within the next year)
5. Marketing plan
6. Operating budget: details budget for revenue, costs associated with the products and services that are produced, and the property's financial goals for a specific time period.
Basic steps in the control process
1. Establish and maintain standards.
2. Measure actual operating results.
3. Compare actual results with standards.
4. Take corrective action.
5. Evaluate corrective action.
Aspects of effective standards
o Be specific and measurable (quantity)
o Encourage further creativity and challenge (quality)
o Include feedback as part of the control system (control)
Objectivity
measurements of the level of performance must accurately reflect the desired results that control procedures are designed to monitor.
o More likely to be achieved when designed by team managers with help from all affected staff.
Chapter 3
Food Service control points
basic operating activities that must be performed in any food service establishment.
o Each control point plays a crucial role in determining the success or failure of a food service operation.
The menu is not only a control tool, it also is a sales, advertising, merchandising, and marketing tool.
o Addresses both control and marketing concerns and blends them into a workable system.
Ingredients mark-up method
attempts to consider all food costs:
o Determine the ingredients costs from applicable standard recipes.
o Determine the multiplier to mark up the ingredients costs.
o Establish a base selling price by multiplying the ingredients costs by the multiplier [Show Less]