If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately
... [Show More] (T/F)
true
What does google analytics call a URL that passes data parameters for reporting?
A tag
A hit
A dimension
A metric
a hit
Brainpower
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When does the Google analytics tracking code send a pageview hit to analytics?
Every time a user clicks a video
Every time a user adds an item to a shopping cart
Every time a user performs a search on a website
Every time a user loads a webpage
every time a user loads a webpage
What does google analytics use to differentiate new and returning users? (select all)
A browser cookie
Artificial intelligence
A randomly assigned unique identifier
a sequential unique identifier
a browser cookie
a randomly assigned unique identifier
What will happen if a user clears the analytics cookie from their browser? (select all)
Analytics will inform the user that they need to set a new Analytics cookie
Analytics will not be able to associate user behavior data with past data collected by the tracking code
Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page
Analytics will automatically recognize returning users
Analytics will not be able to associate user behavior data with past data collected by the tracking code
analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page
By default, GA can recognize returning users over multiple sessions from different browsers and devices (T/F)
false
A session in GA times out after how many minutes by default?
5
15
30
60
30
To send data to GA from a web connected device like a POS system, what feature must be used?
data import
browser cookies
the networking protocol
the measurement protocol
the measurement protocol
For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session?
1
2
3
4
1
Which are goal types? (select all)
destination
shopping cart
pages/screens per session
duration
destination
pages/screens per session
duration
If data is excluded from a view using a filter, it may be recovered within 30 days (T/F)
false
Which of these scopes could be used for dimensions and metrics?
Event-level, session-level, or transaction-level scope
Location-level, duration-level, or user-level scope
Hit-level, session-level, or user-level scope
Event-level, duration-level, or transaction-level scope
hit-level, session-level, or user-level scope
When defining a measurement plan, what is the order of steps?
Business objectives > KPIs > key actions
KPIs > key actions > business objectives
Key actions > KPIs > business objectives
Business objectives > key actions > KPIs
Business objectives > key actions > KPIs
What are macro-conversions in a measurement plan?
The metric data used to measure business success
The main website actions users take that accomplish stated business goals
The secondary website actions users take that lead to main actions
A list of keyboard shortcuts for measurement tasks in Google Analytics
The main website actions users take that accomplish stated business goals
To collect data from two websites w different URLs using a single GA property, what feature must be set up?
Advance filters
Cross-domain tracking
Event tracking
Custom dimensions
cross-domain tracking
Filters may be applied retroactively to any data that has already been processed (T/F)
False
To see data for users from the US and Canada only in a view, which filter would be applied?
Filter 1: include U.S. > Filter 2: include Canada
Filter 1: include Canada > Filter 2: include U.S.
Filter 1: include U.S. and Canada
Filter 1: exclude Europe and Asia
Filter 1: include US and Canada
To view data in reports by user categories such as bronze, gold, and platinum status levels, what GA feature is needed to collect this data?
event tracking
custom metric
custom dimension
custom filter
custom dimension
To pair metrics with dimensions, what should they have in common?
same creator
same creation date
same view
same scope
same scope
To create a Custom Dimension for membership status (i.e. rewards level), what scope would be applied?
hit
product
session
user
user
Custom dimensions can be used in which reports? (select all)
As primary dimensions in Standard reports
As secondary dimensions in Standard reports
As primary dimensions in Custom Reports
As custom metrics in Custom Reports
as a secondary dimensions in standard reports
as primary dimensions in custom reports
When a custom dimension is active, which data will it affect?
Data collected before the Custom Dimension was applied
Data collected after the Custom Dimension was applied
All of the data in the property
None of the data in the property
Data collected after the Custom Dimension was applied
To collect the number of comments users posted to a website page, what feature would be used?
custom filter
custom dimension
custom metric
custom alert
custom metric [Show Less]