CEO Compensation should be based on:
a. the compensation arrangement with prior CEO
b. executive compensation in local corporations with similar gross
... [Show More] revenues
c. present day salary plus cost-of living adjustment
d. what the institution would have to pay for a similarly prepared person if that person were employed elsewhere - ANSWER d. what the institution would have to pay for a similarly prepared person if that person were employed elsewhere
An essential function of the governing board is to:
a. approve the mission, vision, and long-range plan
b. focus on strategic planning
c. prepare the operating plan
d. review the performance of departmental managers - ANSWER a. approve the mission, vision, and long-range plan
The key to enhancing board effectiveness is:
a. getting the right people to serve on the board
b. supporting and selecting the right CEO
c. orientating and training the CEO
d. organizing the board's work - ANSWER d. organizing the board's work
Members of the medical staff are eligible for full membership on the governing board in the same manner as other individuals:
a. when not legally prohibited
b. when they do not actively practice in the organization
c. when they are not full-time employees
d. if they are not foreign nationals - ANSWER a. when not legally prohibited
The Chief Executive Officer:
a. is a member of the board
b. represents the board internally and externally
c. is not a member of the board
d. has a contract with the board - ANSWER b. represents the board internally and externally
Regarding the budget, the board:
a. does not use the budget exercise as a way to improve quality and productivity
b. gets involved in preparing budgets for all operational units
c. decides which personnel are needed in top management
d. establishes guidelines and makes final choices among competing opportunities - ANSWER d. establishes guidelines and makes final choices among competing opportunities
The individual or group responsible for establishing policy, maintaining quality of care, and providing for institutional management planning is the:
a. COO
b. Medical Staff Medical Committee
c. Governing Body
d. CEO - ANSWER c. Governing Body
A correct statement regarding trustee serving as fiduciaries is that they can:
a. be indicted for alleged theft of facility funds and improper expenditures of facility funds for personal reasons.
b. be released from responsibility by giving the audit committee final authority in high risk areas of financial matters, without any action by the whole board
c. be held personally liable for wrongful acts or omissions by corporate officers or co-trustees by virtue of their position as trustees
d. waive their fiduciary responsibility as a community organization - ANSWER a. be indicted for alleged theft of facility funds and improper expenditures of facility funds for personal reasons.
Ultimate responsibility for the mission statement rests with the:
a. CEO and medical staff
b. Governing Board
c. Community and CEO
d. CEO - ANSWER b. Governing Board
A key reason for choosing board members is because:
a. other board members want to listen to their opinions.
b. of what they can do for the organization
c. have high status in the community
c. physicians will listen to them they can - ANSWER b. of what they can do for the organization
The bylaws of healthcare organization should include which of the following?
a. Committee scope and function
b. The privileges of the medical staff
c. The names of the stockholders in the organization
c. Composition of the governing board, committee, and officers - ANSWER c. Composition of the governing board, committee, and officers
Successful approaches to strategic planning include:
a. a well-written mission statement, long-range plane, and fiscal plan plus the history and discussion surrounding them
b. avoidance of high risk decision
c. not paying attention to competitor's activity
d. using rules and past experiences as a guide to future action - ANSWER a. a well-written mission statement, long-range plane, and fiscal plan plus the history and discussion surrounding them
The primary challenge facing a prospector is:
a. protecting and increasing current services (product) or market share through technical efficiency, cost improvements, or differentiation strategies
b. managing diversification successfully, to guard against expanding too rapidly or into areas they have little knowledge
c. managing simultaneously the difficult task of pursuing new markets and services while avoiding erosion of current services in existing markets
d. creating stability by sticking with strategic plan long enough to accumulate experience and to develop consistent leadership avoiding random diversification efforts. - ANSWER b. managing diversification successfully, to guard against expanding too rapidly or into areas they have little knowledge
In the introductory stage of a product life cycle:
a. the introductory stage can be short
b. the introductory stage can be long
c. sales and revenue growth is slow
c. all of the above - ANSWER c. all of the above
The primary task of marketing is to:
a. bring about voluntary and involuntary exchanges of value
b. attract new advertiser
c. bring about exchanges of values
d. advertise new and existing services - ANSWER c. bring about exchanges of values
It would be incorrect to say that:
a. an organization's image is a function of all that the organization has done as well as what it has attempted to communicate
b. people's images of an organization always reflects their true attitudes toward the organization
c. an organization's image is largely the result of public relations, advertising, selling, and communication efforts.
d. responsibility for the creation of the organization's image does not lie merely with the marketer - ANSWER c. an organization's image is largely the result of public relations, advertising, selling, and communication efforts.
It is important to understand the consumer adoption process because:
a. the organization may be able to convince the consumer to pass over awareness, interest, the evaluation stages, moving directly to trail.
b. it is important to have the communications plan for new products/services address the late majority and laggards as well as the innovators
c. word of mouth and personal influence play little to no role in the consumer adoption process
d. people differ significantly in their likelihood to try a new product/service, a factor that should affect an organization's communications plans for its new product /service - ANSWER d. people differ significantly in their likelihood to try a new product/service, a factor that should affect an organization's communications plans for its new product /service
All of the following can be used to establish marketing budgets?
a. The affordable method
b. Objective and task method
c. Competitive-based method
4. All the above - ANSWER b. Objective and task method
All of the following are methods used to forecast future demands except:
a. target buyer intention surveys
b. performance of an environmental assessment
c.estimation of a competitor's current customer base
d. estimate of future demand by "middlemen" - ANSWER c. estimation of a competitor's current customer base
All of the following statements are true except that:
a. much of the art of forecasting relies on the opinions of experts
b. forecasting, if correctly performed relying on technological forecasting approaches, is an exact science
c. forecasting includes applying the rates of anticipated future change to the current status to predict the future
d. qualitative date are often used in developing assumptions on which quantitative forecasting can be constructed - ANSWER b. forecasting, if correctly performed relying on technological forecasting approaches, is an exact science
Which of the following environmental assumptions for the next decade is not reasonable?
a. Cost containment pressures will continue to be a dominate factor in the delivery of health services
b. There will be decreased morbidity (substance abuse, violence, accidents, etc.)
c. Continued growth in new technologies will focus on cost -saving technologies that move care from inpatient settings to out -of-hospital settings.
d. There will be continuing efforts to measure and assure quality of healthcare services. - ANSWER b. There will be decreased morbidity (substance abuse, violence, accidents, etc.)
Of the following advertising media, which of the potentially has the maximum selectivity in reaching defined target audience?
a. Local radioCEO Compensation should be based on:
a. the compensation arrangement with prior CEO
b. executive compensation in local corporations with similar gross revenues
c. present day salary plus cost-of living adjustment
d. what the institution would have to pay for a similarly prepared person if that person were employed elsewhere - ANSWER d. what the institution would have to pay for a similarly prepared person if that person were employed elsewhere
An essential function of the governing board is to:
a. approve the mission, vision, and long-range plan
b. focus on strategic planning
c. prepare the operating plan
d. review the performance of departmental managers - ANSWER a. approve the mission, vision, and long-range plan
The key to enhancing board effectiveness is:
a. getting the right people to serve on the board
b. supporting and selecting the right CEO
c. orientating and training the CEO
d. organizing the board's work - ANSWER d. organizing the board's work
Members of the medical staff are eligible for full membership on the governing board in the same manner as other individuals:
a. when not legally prohibited
b. when they do not actively practice in the organization
c. when they are not full-time employees
d. if they are not foreign nationals - ANSWER a. when not legally prohibited
The Chief Executive Officer:
a. is a member of the board
b. represents the board internally and externally
c. is not a member of the board
d. has a contract with the board - ANSWER b. represents the board internally and externally
Regarding the budget, the board:
a. does not use the budget exercise as a way to improve quality and productivity
b. gets involved in preparing budgets for all operational units
c. decides which personnel are needed in top management
d. establishes guidelines and makes final choices among competing opportunities - ANSWER d. establishes guidelines and makes final choices among competing opportunities
The individual or group responsible for establishing policy, maintaining quality of care, and providing for institutional management planning is the:
a. COO
b. Medical Staff Medical Committee
c. Governing Body
d. CEO - ANSWER c. Governing Body
A correct statement regarding trustee serving as fiduciaries is that they can:
a. be indicted for alleged theft of facility funds and improper expenditures of facility funds for personal reasons.
b. be released from responsibility by giving the audit committee final authority in high risk areas of financial matters, without any action by the whole board
c. be held personally liable for wrongful acts or omissions by corporate officers or co-trustees by virtue of their position as trustees
d. waive their fiduciary responsibility as a community organization - ANSWER a. be indicted for alleged theft of facility funds and improper expenditures of facility funds for personal reasons.
Ultimate responsibility for the mission statement rests with the:
a. CEO and medical staff
b. Governing Board
c. Community and CEO
d. CEO - ANSWER b. Governing Board
A key reason for choosing board members is because:
a. other board members want to listen to their opinions.
b. of what they can do for the organization
c. have high status in the community
c. physicians will listen to them they can - ANSWER b. of what they can do for the organization
The bylaws of healthcare organization should include which of the following?
a. Committee scope and function
b. The privileges of the medical staff
c. The names of the stockholders in the organization
c. Composition of the governing board, committee, and officers - ANSWER c. Composition of the governing board, committee, and officers
Successful approaches to strategic planning include:
a. a well-written mission statement, long-range plane, and fiscal plan plus the history and discussion surrounding them
b. avoidance of high risk decision
c. not paying attention to competitor's activity
d. using rules and past experiences as a guide to future action - ANSWER a. a well-written mission statement, long-range plane, and fiscal plan plus the history and discussion surrounding them
The primary challenge facing a prospector is:
a. protecting and increasing current services (product) or market share through technical efficiency, cost improvements, or differentiation strategies
b. managing diversification successfully, to guard against expanding too rapidly or into areas they have little knowledge
c. managing simultaneously the difficult task of pursuing new markets and services while avoiding erosion of current services in existing markets
d. creating stability by sticking with strategic plan long enough to accumulate experience and to develop consistent leadership avoiding random diversification efforts. - ANSWER b. managing diversification successfully, to guard against expanding too rapidly or into areas they have little knowledge
In the introductory stage of a product life cycle:
a. the introductory stage can be short
b. the introductory stage can be long
c. sales and revenue growth is slow
c. all of the above - ANSWER c. all of the above
The primary task of marketing is to:
a. bring about voluntary and involuntary exchanges of value
b. attract new advertiser
c. bring about exchanges of values
d. advertise new and existing services - ANSWER c. bring about exchanges of values
It would be incorrect to say that:
a. an organization's image is a function of all that the organization has done as well as what it has attempted to communicate
b. people's images of an organization always reflects their true attitudes toward the organization
c. an organization's image is largely the result of public relations, advertising, selling, and communication efforts.
d. responsibility for the creation of the organization's image does not lie merely with the marketer - ANSWER c. an organization's image is largely the result of public relations, advertising, selling, and communication efforts.
It is important to understand the consumer adoption process because:
a. the organization may be able to convince the consumer to pass over awareness, interest, the evaluation stages, moving directly to trail.
b. it is important to have the communications plan for new products/services address the late majority and laggards as well as the innovators
c. word of mouth and personal influence play little to no role in the consumer adoption process
d. people differ significantly in their likelihood to try a new product/service, a factor that should affect an organization's communications plans for its new product /service - ANSWER d. people differ significantly in their likelihood to try a new product/service, a factor that should affect an organization's communications plans for its new product /service
All of the following can be used to establish marketing budgets?
a. The affordable method
b. Objective and task method
c. Competitive-based method
4. All the above - ANSWER b. Objective and task method
All of the following are methods used to forecast future demands except:
a. target buyer intention surveys
b. performance of an environmental assessment
c.estimation of a competitor's current customer base
d. estimate of future demand by "middlemen" - ANSWER c. estimation of a competitor's current customer base
All of the following statements are true except that:
a. much of the art of forecasting relies on the opinions of experts
b. forecasting, if correctly performed relying on technological forecasting approaches, is an exact science
c. forecasting includes applying the rates of anticipated future change to the current status to predict the future
d. qualitative date are often used in developing assumptions on which quantitative forecasting can be constructed - ANSWER b. forecasting, if correctly performed relying on technological forecasting approaches, is an exact science
Which of the following environmental assumptions for the next decade is not reasonable?
a. Cost containment pressures will continue to be a dominate factor in the delivery of health services
b. There will be decreased morbidity (substance abuse, violence, accidents, etc.)
c. Continued growth in new technologies will focus on cost -saving technologies that move care from inpatient settings to out -of-hospital settings.
d. There will be continuing efforts to measure and assure quality of healthcare services. - ANSWER b. There will be decreased morbidity (substance abuse, violence, accidents, etc.)
Of the following advertising media, which of the potentially has the maximum selectivity in reaching defined target audience?
a. Local radio
b. Direct mail
b. Direct mail [Show Less]