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Hootsuite social marketing certification (3 sets) Questions with Answers,100% CORRECT
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Hootsuite Social Marketing Certification Exam 69 Questions with Answers,100% CORRECT
Hootsuite Social Marketing Certification Exam 69 Questions with Answers How many photos will fully populate Twitter media gallery? - CORRECT ANSWER 6 ... [Show More] tweets with photos or videos How many characters of Twitter bio field appear to customers in search engine results? - CORRECT ANSWER 140 characters Where to share branded hashtag for Twitter? - CORRECT ANSWER Bio area Twitter Lists can - CORRECT ANSWER Can be public or private What is a Twitter list - CORRECT ANSWER a curated group of Twitter accounts Profile Picture - CORRECT ANSWER (1) use a logo that people associate with your business (2) Looks good thumbnail size (3) logo best choice Your Twitter "Likes" tab allows you to: - CORRECT ANSWER curate and display tweets from others that you have liked and find valuable Private Twitter Lists are a great way to - CORRECT ANSWER keep up with competitors' content without publicly following them. On your FB Business page, which feature would you use if you want to provide your followers with the ability to shop now, sign up, or contact your organization? - CORRECT ANSWER Call-to-action button The FB page moderation feature: - CORRECT ANSWER prevents comments that contain certain words from being posted. Let's you segment your company offerings by target market and are a great way to focus on different products separately so you can modify positioning and messaging. - CORRECT ANSWER LinkedIn Showcase Pages You should keep the information on your LinkedIn profile fairly sparse so people are compelled to navigate to your website for more information about your company. (True/False) - CORRECT ANSWER False Instagram allows you to include clickable links in the following area(s): - CORRECT ANSWER Website Field Instagram doesn't offer many options for formatting your bio within the app, but there is a workaround for adding line breaks to your bio description to make it easier to read. What is that workaround? - CORRECT ANSWER Draft your bio using the notes app on your device, then paste your formatted copy into the bio field. When optimizing your YouTube page, what do you use for grouping together relevant videos so viewers progress naturally from video to video, thus generating more views through their session. - CORRECT ANSWER Playlists Tools for tactical success. - CORRECT ANSWER upContent, Right Relevance, Buzzsumo, Flashstock, Hootsuite What are two factors to consider when figuring out scheduling of content. - CORRECT ANSWER Timing and Key Dates You should keep your brand voice consistent. (T/F) - CORRECT ANSWER True Social media objectives should: - CORRECT ANSWER Adhere to the S.M.A.R.T. framework What does S.M.A.R.T. stand for? - CORRECT ANSWER specific, measurable, achievable, resourced, time-bound When pitching your budget to decision makers, focus on conveying two things: - CORRECT ANSWER (1) demonstrate ROI from the current year, and (2) showcase the value of the initiatives, campaigns, and goals you have in mind for the coming year. Social media tactics tend to fall into 3 categories: - CORRECT ANSWER paid, owned, earned What has become increasingly important because of the decline of organic views AND because of the overall increase in the volume of content being published on social channels. - CORRECT ANSWER Paid tactics. Brand voice/persona should be developed after your social strategy has been implemented for 6 months to see what kind of voice/persona occurs naturally. (True or False) - CORRECT ANSWER False What element of a Crisis Management Plan defines the process that should unfold once an issue or crisis is identified? - CORRECT ANSWER Decision Tree What are the 3 R's that help you evaluate advocacy candidates? - CORRECT ANSWER relevance, reach, and resonance In the 3 R's of evaluating advocacy candidates, what does resonance refer to? - CORRECT ANSWER The level of engagement they have with their audience. Brand advocacy programs should contain what 4 components? - CORRECT ANSWER program goals, criteria for selection, a plan for onboarding, and a plan for continued engagement When running an employee advocacy program, what are common metrics that program managers will look at? - CORRECT ANSWER advocate engagement, social reach, website traffic, new employee recruitment, sales leads generated. What is suggested as a way to grow your community on Twitter? - CORRECT ANSWER Participate in conversations related to your industry and follow people whose interests align with what your community offers. What communities do LinkedIn groups work best for? - CORRECT ANSWER Communities that include seasoned practitioners and professionals who are willing and able to share their expertise. What is the best mix of curated vs. created content? - CORRECT ANSWER 60% curated; 40% created Types of created content: - CORRECT ANSWER white pages, blogs, info graphics, guides, and visuals produced by your organization, along with the accompanying text. Should you break apart content for re-purposing across social media platforms? Y/N - CORRECT ANSWER Yes How should you keep records of top performing content? - CORRECT ANSWER use living spread sheet with content organized by topic What words do many social copy feature? - CORRECT ANSWER ex., "tips" or "guide" : and feature numbers where applicable Ways to find curated content. - CORRECT ANSWER buzzsumo, right relevance, epic beat are blogs important - CORRECT ANSWER Yes. Ensure it's discoverable and make it relevant to your business. Include Where should you incorporate keywords for a blog to be more discoverable? - CORRECT ANSWER Title, subheadings, body, as well as URL. Even titles of images. Make it natural and readable. Flesch-Kincaid Scale - CORRECT ANSWER average sentence length and # of syllables per word. Apps available to ensure readability, ex. Hemingway app. What should you end a post with? - CORRECT ANSWER Call to action How much of the content you publish should be elf-promotional? - CORRECT ANSWER About 1/3 Focus content on: - CORRECT ANSWER (1) building report; (2) consistently sharing valuable information Facebook rules of thumb: - CORRECT ANSWER post 1-2 per day, each post only reaches a % of your audience, write posts that encourage engagement, include valuable info., use insights to analyze data, shorter posts (max. 120 characters) best, want comments (end with question), want likes (visually impressive photo), posts with large images prioritized in the newsfeed (600 px by 315 px minimum), hashtags (use sparingly such as when running a cross platform campaign, Instagram Rules of thumb: - CORRECT ANSWER 1-2 posts/day for small like us, video of static images good idea for multiple pics, branded hashtag (#pclBookends), keep hashtags within post under 5, can also use hashtag #ProspectPA. On Snapchat, a great way to generate buzz and encourage your follower to amplify your brand, is by creating image overlays referred to as _______. - CORRECT ANSWER geofilters A key part of running a business blog is ensuring it, and by extension the organization's website are easily discoverable. Make sure all your posts are ________ by incorporating keywords into the title, subheadings, and body of your post, as well as the URL. - CORRECT ANSWER SEO friendly What feature on Twitter is a great way to surface trending content, because it lets you save multiple searches using relevant keywords, hashtags, applicable sentiment. - CORRECT ANSWER advanced search Shared content can be categorized into what two main categories? - CORRECT ANSWER Curated and created What is curated content - CORRECT ANSWER content gathered from trusted sources relevant to your industry What is created content? - CORRECT ANSWER Content produced within your organization including items like blog articles, white papers, infographics, guides, and visuals. What are three things Youtube content should be? - CORRECT ANSWER shareable, accessible, discoverable What do you use to keep Youtube content shareable, accessible, and discoverable? - CORRECT ANSWER high quality thumbnails, well written titles and descriptions, and relevant metatags What type of LinkedIn paid advertising promotes a post in your target audience's HomeFeed, but NOT on your LinkedIn Homepage? - CORRECT ANSWER direct sponsored content Where do you create Instant Experience? - CORRECT ANSWER Facebook What is Instant Experience? - CORRECT ANSWER Paid advertising feature on Instagram and Facebook. What is Instant Experience configured to do? - CORRECT ANSWER show media, display a storefront, complete a form, explore lifestyle images with tagged products What should you have before launching a social advertising campaign? - CORRECT ANSWER a clear business objective, a well defined target audience, multiple creative ad variations to test in your campaign instagram filters, what do each do - CORRECT ANSWER brightness, fade, saturation, color, highlights, contrast LinkedIn paid advertising, what do each do: - CORRECT ANSWER inbox conversions and awareness, direct message, sponsored in mail, dynamic ads, personalized messaging when buying an ad for instagram or facebook, begin by selecting ____ that most closely matches your business needs. - CORRECT ANSWER automation triggers, tactic, strategy, objective, mission ??? best practices for increasing engagement on pinterest - CORRECT ANSWER what are they A best practice regarding your FB page profile picture: - CORRECT ANSWER Keep it consistent ?? Hootsuite amplify: - CORRECT ANSWER give advocates daily updates, monitor metrics, monitor participation, provide company news and content that can be shared to advocates social networks with a single tap ??? when announcing an employee advocacy program, reinforce why sharing content on behalf of employer is in employee's self-interest - CORRECT ANSWER differentiating themselves as a dedicated performer within the organization ?? social media content strategy should flow naturally from your: - CORRECT ANSWER ?? social media policy - CORRECT ANSWER a corporate code of conduct that provides guidelines for employees who post content your social media content strategy should flow naturally from what? - CORRECT ANSWER ??? If you're using paid advertisements on Twitter, and want more people to see your tweets, what's the best campaign type to use? - CORRECT ANSWER conversion, followers, tweet engagement, awareness, twitter ad card? [Show Less]
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Hootsuite Social Media Certificate 127 Questions with Answer 2023,100% CORRECT
Hootsuite Social Media Certificate 127 Questions with Answer 2023 Social Marketing done right can: - CORRECT ANSWER 1. Generate new leads. 2. Drive m... [Show More] eaningful conversations. 3. Build a thriving community More than ____ of marketers use social media in their campaigns - CORRECT ANSWER 90% Social media allows businesses to communicate via an interactive, two-way medium compared to traditional one-sided mediums such as tv, radio, and print? T/F: - CORRECT ANSWER True Millennials have become the fastest-growing demographic on several major social networks? T/F: - CORRECT ANSWER F-the fastest growing demographic on social media is the 45-54 age bracket. FB has over ___ users - CORRECT ANSWER 1 billion Twitter provides brands with: - CORRECT ANSWER Two way connections with customers but also vendors, partners and employees Twitter provides employees within different departments the opportunity to communicate externally and internally. T/F: - CORRECT ANSWER True As Twitter is an open network, businesses are able to follow and monitor their customers for insights into their ideas, habits, and opinions about different products and services. T/F: - CORRECT ANSWER True Downloads of the Facebook mobile app are negligible, so its unimportant to understand how your page looks on mobile. T/F: - CORRECT ANSWER False Teens and adults between the ages of 18-29 make up Instagram's largest demographic. T/F: - CORRECT ANSWER True Over ___ photos are shared on Instagram a day - CORRECT ANSWER 95 million Instagram encourages user-generated content, making it an effective platform to host fan photo or video contests. T/F: - CORRECT ANSWER True Youtube reaches more adults 18-49 than any cable network in the US. T/F: - CORRECT ANSWER True Pinterest is geared more toward social discovery than other social networks. T/F: - CORRECT ANSWER True The "Rich Pins" feature on Pinterest can be used to show additional details about products. T/F - CORRECT ANSWER True Snapchat employs a user experience principal known as shareable design, which holds that an app is best learned when a friend explains it to you. T/F: - CORRECT ANSWER True Over 2.5 billion snaps are posted on Snapchat every day. T/F: - CORRECT ANSWER True On Pinterest, a marketing team could create a board to showcase new products and an HR team can create a board to _____ in order to entice job seekers: -Post bad examples of resumes -Highlight company culture -Sell products -None of the above - CORRECT ANSWER Highlight company culture Pinterest has a large percentage of ____ compared to other social networks. The average Pinterest user also has a high household income. -Male users -Female users -Professional users -Teenage users - CORRECT ANSWER Female Users Designed as a mobile social network, ____ users can easily take a picture or video on their smartphone and choose a filter to fit the scene or mood, and then share it with their followers. -Weibo -Instagram -Pinterest -Tumblr - CORRECT ANSWER Instagram ____ is the world's largest video-sharing social network, the second largest search engine and one of the top three websites in the world. -Vimeo -Weibo -Youtube -Facebook - CORRECT ANSWER Youtube Twitter: Your profile picture should be easily recognizable, even at ___ size. Your ___ is usually the best choice. -thumbnail; logo -thumbnail; thumbprint -billboard size; logo -pixel; landing page -thumbnail; products page - CORRECT ANSWER thumbnail; logo When drafting the bio section of a social profile, keep in mind that only the first __ will appear to customers in search engine results, so be sure to convey the most important info first. - CORRECT ANSWER 140 characters Your Twitter "likes" tab allows you to: -pin your most important tweets to the top of your profile -instantly trigger a paid Promoted Tweet -curate and display tweets from others that you have liked and find valuable -receive notifications when liked users sends tweets in the future - CORRECT ANSWER Curate and display tweets from others that you have liked and find valuable Private Twitter lists are a great way to __ -engage with industry influencers -maintain lists of relevant keywords -use relevant industry Twitter accounts to influence your SEO -keep up with competitors' content without publicly following them - CORRECT ANSWER Keep up with competitors' content without publicly following them The "Pages to Watch" feature on Facebook allows you to learn from brands that are doing well on FB. T/F: - CORRECT ANSWER True On your Facebook Business page, which feature would you use if you want to provide your followers with the ability to shop now, sign up or contact your organization? - CORRECT ANSWER call to action button The Facebook page moderation feature: -prevents a user from expressing negative sentiment about your brand -prevents comments that contain certain words from being posted -prevents a user from posting too many comments on your wall -none of the above - CORRECT ANSWER Prevents comments that contain certain words from being posted ___ let you segment your company offerings by target market and are a great way to focus on different products separately so you can modify positioning and messaging. - CORRECT ANSWER LinkedIn Showcase Pages You should keep the information on your LinkedIn profile fairly sparse so people are compelled to navigate to your website for more information about your company. T/F - CORRECT ANSWER False Instagram allows you to include clickable links in the following areas: -the website and bio fields -the website field -the custom location and website fields -the website, captions, comments, and username fields - CORRECT ANSWER the website field Instagram doesn't offer many options for formatting your bio within the app, but there is a workaround for adding line breaks to your bio description to make it easier to read. : - CORRECT ANSWER draft your bio using the notes app on your phone, then paste your formatted copy into the bio field. Meta tags are important on Youtube because they help categorize your video for search engines. T/F: - CORRECT ANSWER True Video Cards help brands maximum engagement and SEO. In order to use these, you first have to associate your channel with your website. T/F: - CORRECT ANSWER True When optimizing your Youtube page, use __ for grouping together relevant videos so viewers progress naturally from video to video, thus generating more views through their session. - CORRECT ANSWER Playlists A social media strategy: - CORRECT ANSWER is the strategic plan of how a company will incorporate social media into its business The foundational components of a social media strategy are: - CORRECT ANSWER social media audit Social media goals and objectives budget, tactics, and tools The purpose of a social media audit is to: - CORRECT ANSWER determine the effectiveness of your company's existing social media efforts and to understand audience behavior, competitors and trends A social media audit involves 3 components: - CORRECT ANSWER -audience analysis -internal audit -competitive audit To do an internal audit: - CORRECT ANSWER list all social properties, posting frequency, follower counts, engagement rates and referral traffic to your website for each month of the previous year. Also determine top performing and poorly performing content Two ways to wrap up your social media audit findings: - CORRECT ANSWER The START/STOP approach The SWOT approach START approach - CORRECT ANSWER -START actions that seem promising -STOP actions that are ineffective -CONTINUE if they're doing well SWOT approach - CORRECT ANSWER -STRENGTHS -WEAKNESSES -OPPORTUNITIES -THREATS the overall question you want to consider in a social media audit is: - CORRECT ANSWER what value is your company adding to your customers through social NOW vs. the value you WANT to be adding? A social media audit should include the following elements: -an itemized list of current social media networks and their activity rates -follower counts per social network -competitive analysis -all of the above - CORRECT ANSWER all of the above The following social networks must be a part of every businesses' social media strategy: - CORRECT ANSWER Social networks should be considered based on customer surveys and the social media presence your business has already established. A strategic plan for how a company will incorporate social media into its business is: - CORRECT ANSWER Social Media Strategy Social media objectives are: - CORRECT ANSWER considerable actionable steps that will be taken in support of a social media goal. Consider proposing an experimentation fund which can be used to take advantage of new trends and industry developments. This is ideal as networks and advertising techniques often launch with very little notice and require immediate action to capitalize properly. T/F: - CORRECT ANSWER True Brand voice/persona should be developed after your social media strategy has been implemented for six months to see what kind of voice/persona occurs naturally. T/F: - CORRECT ANSWER False Social media strategy should be guided by overall business goals. (increase sales by driving more traffic from social media channels to web store.) T/F - CORRECT ANSWER True Social media tactics are: - CORRECT ANSWER short term actions that flow from and directly support your social media objectives. Social media tactics can be grouped into three buckets: - CORRECT ANSWER Paid Owned Earned Owned Tactic: - CORRECT ANSWER serving content and messages organically through your organizations official social channels. Ex: schedule two instagram posts per week with beautiful images related to your brand using a branded hashtag Earned Tactic: - CORRECT ANSWER utilizing community engagement. Ex: Influencers, advocates and employees to boost awareness Paid Tactic:: - CORRECT ANSWER spending money to get social messages and content in front of a targeted audience. Ex: social ads, boosted posts, paid influencers Content development strategy can help: - CORRECT ANSWER -your brand develop a close relationship with its audience -establish authority in your industry niche -Contribute to overarching business objectives Key elements of a content strategy are: - CORRECT ANSWER -target audience -goals -brand voice -distribution channel -tactics Social media strategies tend to fall into 3 categories: paid, owned, earned. T/F - CORRECT ANSWER True Identifying and defining ____ for the calendar year is essential when planning your social media activity. - CORRECT ANSWER key dates and timelines Social media governance is: - CORRECT ANSWER a collection of policy documents organizations create to ensure employees reflect professional and personal values in their professional and personal social media activities The two types of measurements to consider for your KPI's are: - CORRECT ANSWER Quantitative and Qualitative A good way to think about quantitative measurements is through a framework of: - CORRECT ANSWER -base -reach -engagement -conversion Metrics to consider for Quantitative KPI's are: - CORRECT ANSWER -follower growth -engagement rate -conversions Qualitative Measurement: - CORRECT ANSWER -best done on a post by post basis -collecting insight The following types of measurement should be used to asses the progress of your social media strategies: answer: - CORRECT ANSWER quantitative and qualitative Hootsuite Board: - CORRECT ANSWER a collection of real-time analytics-continuously updated. Use "widgets" to monitor different sets of data Word of mouth recommendations are the most powerful advertising tools in your arsenal. T/F: - CORRECT ANSWER True Engagement can be categorized into ___ distinct types, all of which drive value for the members of your community. - CORRECT ANSWER 4 -discussions around shared content -customer support queries -addressing positive and negative sentiment -proactive engagement Word of mouth advertising is considered more credible than company-led advertising. T/F: - CORRECT ANSWER True Brand Advocacy Programs should contain 4 components: - CORRECT ANSWER -program goals -criteria for selection -a plan for onboarding -a continued engagement plan When choosing brand advocates consider: - CORRECT ANSWER -relevance (do they fit with your brand, are they relevant to your area/goals) -reach (how many people they reach) -resonance (level of engagement they have with their audience) When announcing an Employee Advocacy Program, it's important to reinforce why sharing content on behalf of an employer is in the employee's self-interest. Employee advocates can showcase their engagement by sharing content that portrays the organization in a positive light, thereby _____ - CORRECT ANSWER differentiating themselves as a dedicated performer within the organization Geo Searches- - CORRECT ANSWER help you search tweets in a specific location There are three types of FB groups: - CORRECT ANSWER -public: joined and viewed by everyone -closed: require approval to join -secret: only visible to those that were invited To grow your community on Twitter, it is suggested that you should: - CORRECT ANSWER monitor conversations related to your industry and follow people whose interests align with what your community offers To grow your Facebook audience you should friend potential customers through your personal account, then invite them to like your brand page. T/F - CORRECT ANSWER False ____ work best for communities that include seasoned practitioners and professionals who are willing and able to share their expertise. - CORRECT ANSWER LinkedIn groups When planning out your Youtube publishing schedule, stick to ____, as well as predictable publishing schedule so your subscribers know when to look forward to your next video and what to expect. - CORRECT ANSWER consistent length and production quality 3 distinct ROI metrics to measure: - CORRECT ANSWER -community growth -community engagement -brand love Community growth: - CORRECT ANSWER the size of your following Brand love: - CORRECT ANSWER a combination of loyalty and advocacy for your brand. Community engagement: - CORRECT ANSWER the amount of interactions that occur on your social platforms Tracking leads from your community that result in sales is one good way to prove the ROI of your social media program. T/F: - CORRECT ANSWER True When measuring the ROI of your community-building efforts, your focus should be on qualitative data. T/F: - CORRECT ANSWER False-Both qualitative and quantitative data Hootsuite's Geo Search feature: - CORRECT ANSWER lets you listen in to your target audience's conversations. Use Geo Search to find people interested in a topic/product relevant to your brand. 4 key components of a social content strategy: - CORRECT ANSWER Research and analysis of current content reception Your target audience identified by platform A list of content-specific goals and objectives Plans for the distribution of your content Operating without a ____ could result in posts that exhibit unbalanced tone, subject matter, or purpose. Moreover, without this plan in place, most organizations would find it difficult to maintain an effective cadence and regularity to their posting schedule. - CORRECT ANSWER content strategy Your social media content strategy should flow naturally from your ___. - CORRECT ANSWER social media strategy and objectives With respect to content calendar for social media, why is it a best practice to keep a larger monthly calendar with general information about upcoming launches and big events that impact your content strategy, as well as a detailed weekly calendar with specific copy and assets? - CORRECT ANSWER To allow yourself flexibility to accommodate new social media trends that might appear unexpectedly. Shared content can be categorized into two categories: - CORRECT ANSWER Curated and Created Curated content: - CORRECT ANSWER content gathered from trusted sources within your industry Created Content - CORRECT ANSWER content produced within your organization Rule of thumb: Share 40% created, 60% curated content. T/F: - CORRECT ANSWER True The main factor in search page ranking is quality content. T/F: - CORRECT ANSWER True Shared content can be categorized into two main categories: Curated, which is content gathered from trusted sources relevant to your industry, and ____, which is content produced within your organization including items like blog articles, white papers, infographic, guides and visuals. - CORRECT ANSWER Created Content creation involves gathering and evaluating pieces of media from respected sources, and then sharing the most valuable gems with your audience. But modern social media professionals in larger organizations need to gather, evaluate and share relevant content produced _____. - CORRECT ANSWER within their organization The ____ feature on Twitter is a great way to surface trending content, because it lets you save multiple searches using relevant keywords, hashtags, applicable sentiment. - CORRECT ANSWER advanced search A key part of running a business blog is ensuring it, and by extension the organization's website are easily discoverable. Make sure all your posts are _____ by incorporating keywords into the title, subheadings and body of your post, as well as the URL. - CORRECT ANSWER SEO friendly Engagement rates for instagram stories are high and over 1/3 of the most viewed Instagram stories are of business profiles. T/F: - CORRECT ANSWER True When posting on your social networks, it's important to ____ - CORRECT ANSWER tailor messages to the unique strengths of each platform, where possible Shares from other people is the #1 way for people to find videos on Youtube. T/F: - CORRECT ANSWER True 1/3 of all online activity is spent watching videos. T/F: - CORRECT ANSWER True Most social platforms prioritize video in the feed. T/F: - CORRECT ANSWER True When broadcasting live on social, keep in mind that the best broadcasts are ones that feel like a conversation between brand and viewer. Unlike other forms of social video, you'll get more views and engagement if your video ____. - CORRECT ANSWER is longer and repeats key points The three main areas to consider when measuring the success of content: - CORRECT ANSWER -reach -engagement -conversions Social share of voice: - CORRECT ANSWER the percentage of mentions of your brand compared to those of your competition Conversion rate: - CORRECT ANSWER the ratio of comments per post, divided by the number of followers x 100 It's best to set your bid as low as possible in order to minimize the cost of your campaign. T/F - CORRECT ANSWER False The value of social advertising lies in the large audience size your company has the potential to reach and the ____ social ad platforms offer. - CORRECT ANSWER finely tuned targeting capabilities Cost per click (CPC)- - CORRECT ANSWER charged each time someone takes an action on your ad. Cost per impression (CPM)- - CORRECT ANSWER you pay each time your ad is shown to a member of your targeted audience. Good option when the focus of your campaign is exposure. Optimized cost per impression (oCPM)- - CORRECT ANSWER pay for your ad based on impressions. Facebook uses an algorithm to get the ad in front of people who are most likely in the targeted audience you defined. For Facebook campaigns budget, scheduling, targeting, bidding, and ad placement are defined at the _____. - CORRECT ANSWER ad set level If you don't have a large Facebook following, choose "Everyone" on Facebook when conducting audience research, and begin narrowing down by selecting the ____ relevant to your business. - CORRECT ANSWER Interests The 4 components that make up every Twitter Ad Campaign: - CORRECT ANSWER Timeframe Creative Targeting Budget It is possible to target Twitter Ads using: - CORRECT ANSWER competitor hashtags, tailored audiences, keywords When targeting Twitter ads at a specific username, it's best to include between ____ separate Twitter handles. - CORRECT ANSWER 10-25 Like Facebook, Twitter Ads products are organized by objectives. T/F - CORRECT ANSWER True For a _____ campaign, a good guideline is to pick your best performing Tweets that also support key business objectives. - CORRECT ANSWER Tweet Engagement Targeting LinkedIn ads by job title is a good way to reach key decision makers who make purchasing decisions. T/F - CORRECT ANSWER True Audience Expansion is a feature within the LinkedIn Ads Manager. T/F - CORRECT ANSWER True Instant Experience on Instagram is an interactive page that's accessed by clicking into an ad. T/F: - CORRECT ANSWER True To gauge the success of your social ad campaign you will need to know if the value it brings is equivalent or greater than its cost. This is called Return on Ad Spend. T/F: - CORRECT ANSWER True Return on Ad Spend can be measured in two ways: - CORRECT ANSWER Direct Revenue and Captured Leads For deeper insights, you should analyze data by ____ - CORRECT ANSWER platform and in the aggregate Your measurement actions can be grouped into two buckets: direct revenue based ROI and lead based ROI. T/F - CORRECT ANSWER True [Show Less]
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Hootsuite Social Media Marketing Certification 30 Questions with answers ,100% CORRECT
Hootsuite Social Media Marketing Certification 30 Questions with answers Your profile picture should be easily recognizable, even at ____ size. Your ... [Show More] ____ is usually the best choice. - CORRECT ANSWER thumbnail, logo When drafting the bio section of a social profile, keep in mind that only the first ___ will appear to customers in search engine results - CORRECT ANSWER 140 characters On a facebook business page, which feature would you use if you want to provide your followers with the ability to shop now, sign up, or contact your organization? - CORRECT ANSWER call-to-action button The Facebook page moderation feature: - CORRECT ANSWER prevents comments that contain certain words from being posted ____ let you segment your company offerings by target market and are a great way to focus on different products separately so you can modify positioning and messaging. - CORRECT ANSWER LinkedIn Showcase Pages Instagram allows you to include clickable links in the following areas - CORRECT ANSWER website field Brand voice should be developed after your social strategy has been implemented for 6 months to see what kind of voice occurs naturally - CORRECT ANSWER false brand advocates are: - CORRECT ANSWER Dedicated fans with whom you should build closer relationships You should use the 3 R's, relevance, reach, and resonance to help you evaluate advocacy candidates. Resonance refers to - CORRECT ANSWER the level of engagement they have with their audience Brand advocacy programs should contain 4 components: program goals, criteria for selection, a plan for onboarding, and finally _____ - CORRECT ANSWER a plan for continued engagement When announcing an employee advocacy program, it's important to reinforce why sharing content on behalf of an employer is in the employee's self interest. Employee advocates can showcase their engagement by sharing content that portrays the organization in a positive light, thereby - CORRECT ANSWER differentiating themselves as a dedicated performer within the organization When running an employee advocacy program, eventually you'll need to pull data to demonstrate the program's effectiveness. Which of the following is not a common metric that program managers will look at? - CORRECT ANSWER % decrease in cost per click and cost per impression Tracking leads from your community that result in sales is one good way to prove the ROI of your social media program - CORRECT ANSWER true, and tracking is quantitative If you have a facebook business page, you can also create and manage ____ ads through the Facebook advertising platform - CORRECT ANSWER Instagram If you're new to twitter and want to grow your audience using paid advertisements, what campaign type would work best - CORRECT ANSWER followers Instant experience is a paid advertising feature on Instagram, configured to show media, display a storefront, complete a form, or explore lifestyle images with tagged products. To use Instant Experience, you'll need to create your ad in - CORRECT ANSWER Facebook Operating without a ___ could result in posts that exhibit unbalanced tone, subject matter, or purpose. Moreover, without this plan in place, most organizations would find it difficult to maintain and effective cadence and regularity to their posting schedule. - CORRECT ANSWER content strategy Your social content strategy should flow naturally from your _____ - CORRECT ANSWER social media strategy and objectives When it comes to content marketing on social media, research is the key to understanding what content will resonate with your audience. Begin by looking at your social media audit, and then use network-specific tools such as ____ and ____ to identify your audience demographics by network. - CORRECT ANSWER Facebook's Audience Insights and Twitter Analytics With respect to content calendar for social media, why is it a best practice to keep a larger monthly calendar with general information about upcoming launches and big events that impact your content strategy, as well as a detailed weekly calendar with specific copy and assets? - CORRECT ANSWER to allow yourself flexibility to accommodate new social media trends that might appear unexpectedly Shared content can be categorized into two main categories: curated, which is content gathered from trusted sources relevant to your industry, and ____, which is content produced within your organization including items like blog articles, white papers, infographics, guides, and visuals. - CORRECT ANSWER created Content curation involves gathering and evaluating pieces of media from respected sources, and then sharing the most valuable gems with your audience. But modern social media professionals in larger organizations also need to gather, evaluate, and share relevant content produced _____. - CORRECT ANSWER within their organization The _____ feature on Twitter is a great way to surface trending content, because it lets you save multiple searches using relevant keywords, hashtags, applicable sentiment. - CORRECT ANSWER advanced search A key part of running a business blog is ensuring it, and by extension the organization's website are easily discoverable. Make sure all your posts are ____ by incorporating keywords into the title, subheadings, and body of your post, as well as the URL. - CORRECT ANSWER SEO friendly Due to the 140-character limit of Instagram captions, it's important to be concise with every post. - CORRECT ANSWER False, Instagram's character limit is longer than 140 When posting on your social networks, it's important to _____. - CORRECT ANSWER tailor messages to the unique strengths of each platform, where possible On Snapchat, a great way to generate buzz and encourage your followers to amplify your brand, is by creating image overlays referred to as ____ - CORRECT ANSWER geofilters When creating content for YouTube, keep your videos shareable, accessible, and discoverable by using - CORRECT ANSWER high quality thumbnails, well written titles and descriptions, and relevant metatags When it comes to creating video for your social channels, which of the following is not a best practice? - CORRECT ANSWER since video will be consumed on mobile, record videos using mobile as well When broadcasting live on social, keep in mind that the best broadcasts are ones that feel like a conversation between brand and viewer. Unlike other forms of social video, you'll get more views and engagement if your video _____. - CORRECT ANSWER is longer and repeats key points [Show Less]
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