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HootSuite Platform Exam (7 sets ) Questions with Verified Answers 2023,100% CORRECT
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Hootsuite Platform Certification 56 Questions with Answers 2023,100% CORRECT
Hootsuite Platform Certification 56 Questions with Answers 2023 Which of the following is not a feature of Hootsuite? - CORRECT ANSWER The ability to... [Show More] fully automate your social media marketing activities (i.e., theAutopilot feature) What's the difference between a stream and a tab? - CORRECT ANSWER Streams display content from your social media networks, and tabs house a collection of streams. Where in the dashboard would you primarily view and engage with your audience and the social media content published by others? - CORRECT ANSWER Tabs and streams Let's say you're creating a search stream in your Hootsuite dashboard, to find mentions of the phrase vacation holiday getaway. How do you ensure that the exact phrase gets searched for, rather than the individual words in the phrase? - CORRECT ANSWER Quotation marks around the phrase What best describes the benefit of engaging with your audience using Hootsuite, as compared to engaging natively from specific social networks? - CORRECT ANSWER Hootsuite lets you monitor and engage with all your social networks in one place, decreasing the risk of missing an important engagement opportunity. Which Hootsuite feature would you use to draft and schedule a message with two images to Twitter, and Facebook? - CORRECT ANSWER Composer When using the Hootsuite Composer, what's the purpose of the social profile picker? - CORRECT ANSWER To select the social profiles to which you want to publish your message Within the Hootsuite Composer, you can transform URLs into what's called an 'owly' link. Which of the following are reasons you'd want to use this feature? (pick two) - CORRECT ANSWER Owly links are trackable which means you can track how many people clicked it & Owly links use less characters than regular URLS What is the advantage of connecting an Instagram business account to Hootsuite, as opposed to a Instagram personal account? - CORRECT ANSWER You can publish posts directly from the Hootsuite Dashboard, without your mobile device Let's say you have 15 LinkedIn posts for an upcoming campaign, and you'd like to schedule them evenly over a two-week period. What's the best way to accomplish this scheduling task using Hootsuite? - CORRECT ANSWER By using the calendar scheduling function in the Planner You want to drive traffic to a new landing page for a campaign, and want a web address that's short, easy to remember, trackable, and reflective of your brand. Hootsuite supports you with: - CORRECT ANSWER Vanity URLs Conversations on Twitter move fast and it's easy to miss the opportunity to engage with an important influencer or prospect. _____________ are a great way to group together similar people and topics in Twitter so you can focus on activity within a group without distractions. - CORRECT ANSWER Twitter lists Let's say that you want to put paid advertising dollars behind any post you've published that contains the word "excellent", has an image, and received over 500 Likes. What feature in Hootsuite's Promote tool would you use to accomplish this? - CORRECT ANSWER Automation triggers When saving messages as drafts, it's important to remember that your draft will not go live unless _______. - CORRECT ANSWER You have scheduled it or clicked Publish Which of the following is a reason why you would want to add a moderate stream for YouTube in your Hootsuite dashboard? - CORRECT ANSWER To vet incoming comments on your channel or specific videos by approving or deleting them When using Hootsuite's Bulk Composer, all messages must be scheduled at least _______ ahead of when you plan to import the CSV file into Hootsuite. - CORRECT ANSWER 10 minutes You can publish single-image Instagram posts directly from the Hootsuite dashboard If you have set-up your Instagram account as a ______________ . - CORRECT ANSWER Instagram Business Account (Direct Publishing) YouTube is a great source for curating interesting content for your audience. Hootsuite helps with its built in YouTube ____________. This lets you discover new videos based on keywords or key phrases. - CORRECT ANSWER See the visual below. Why is the action being taken here important? - CORRECT ANSWER Which description below best describes the action you would undertake in this dialog box? - CORRECT ANSWER Enabling notifications for your Instagram account(s) in your Hootsuite mobile app allows Hootsuite to send _____________ that notify you when scheduled Instagram posts are ready to be published. - CORRECT ANSWER Push notifications To manage comments and replies for all of your YouTube channel's videos (in Hootsuite), simply add a ________________ stream. - CORRECT ANSWER Published comments When using the Hootsuite Planner feature, the fastest way to compose a new message is to: - CORRECT ANSWER Click on a time slot and choose new post/new pin Hootsuite's mobile app lets you see all the posts you've scheduled and adjust publishing times to fine tune how you're targeting your audience. You can access this functionality in the ___________ area of the app. - CORRECT ANSWER Publisher Let's say you have saved 10 different messages as drafts for a holiday campaign. You now need to schedule these drafts to publish, taking into account other messages that might already be scheduled. Which tool would be most effective for this task? - CORRECT ANSWER Use the Hootsuite Planner to drag and drop the drafts into the most appropriate time slots. There are several ways you can schedule new messages in Hootsuite. Which of the following doesn't belong? - CORRECT ANSWER From the drop down menu in a search stream Hootsuite Photo Editor has an aspect ratio feature. How does this tool assist in optimizing your posts? - CORRECT ANSWER When using an RSS feed within Hootsuite, you can limit the amount of content being automatically pushed out to your followers by: - CORRECT ANSWER Setting the frequency that Hootsuite checks for new content to once a day, rather than once an hour Which of the following is not an action you can take in the pictured area of the Hootsuite dashboard? - CORRECT ANSWER Save a composed message as a draft Which tools are found in the header section of the Hootsuite Dashboard? (pick three) - CORRECT ANSWER Quick Search, Message Composer, Account Settings Publishing to Pinterest with Hootsuite saves time because: - CORRECT ANSWER You can schedule and post to multiple accounts and boards at the same time. Which of the options below best describe the action being undertaken in the visual? - CORRECT ANSWER Creating a new stream for engaging with your audience If you have a personal Instagram account, and want to use Hootsuite to publish an image or video to that account, which publishing workflow do you need to use? - CORRECT ANSWER Direct Publishing After you've uploaded messages into Hootsuite using the Bulk Compose feature, where would you go to review and make edits to those messages? - CORRECT ANSWER Planner The Post Performance area within Hootsuite Analytics is the best place to: - CORRECT ANSWER Review published posts by network and performance The purpose of the social profile picker in Composer is to: - CORRECT ANSWER Identify the social networks to which you'd like to publish your message Conversations on Twitter move fast and it's easy to miss the opportunity to engage with an important influencer or prospect. _____________ are a great way to group together similar people and topics in Twitter so you can focus on activity within a group without distractions. - CORRECT ANSWER Twitter lists The best place to search for free (and paid) software for customizing your Hootsuite dashboard to your exact business need is called the: - CORRECT ANSWER Explore tab A report in Hootsuite Analytics has a flexible, interactive interface into which you can drag and drop an unlimited number of: - CORRECT ANSWER Tiles, which are individual displays of a specific metric You want to drive traffic to a new landing page for a campaign, and want a web address that's short, easy to remember, trackable, and reflective of your brand. Hootsuite supports you with: - CORRECT ANSWER Vanity URLs Unlike the overview module in Hootsuite Analytics, which offers one set of aggregated analytics data, ___________________ allows you to run an unlimited number of customizable and shareable real-time analytics reports, dialed precisely to the diverse reporting needs of your organization - CORRECT ANSWER The reports feature Geo-search streams are used to help you find tweets and Twitter conversations relevant to your brand that are happening in: - CORRECT ANSWER Specific physical locations or regions If you need to keep track of a large number of published or scheduled messages sent to a variety of social networks, Hootsuite __________ is an important product area for you to familiarize yourself with. - CORRECT ANSWER Publisher Hootsuite Mobile is useful for teams because of the following functionality: - CORRECT ANSWER Assignments and approvals Which statement most accurately describes incoming message assignments functionality in Hootsuite Mobile? - CORRECT ANSWER Assignments made from your desktop dashboard will be visible on mobile, and vice versa. When you share a report with a team member in Hootsuite Analytics, you can allow that team member to adjust the parameters of the report to fine-tune the insights being generated. To allow for this collaboration, you must set the permission for that user to: - CORRECT ANSWER 'Can Edit' When using the Hootsuite dashboard to post images to your personal Instagram account, there is a step that must be completed within the Instagram app itself--which is it? - CORRECT ANSWER Publishing the image to your Instagram account. To share access to a Hootsuite Analytics report with your colleagues you need to use the Share button to: - CORRECT ANSWER Share it via email One benefit to using the Post Performance area within Hootsuite Analytics is that you can sort posts by: - CORRECT ANSWER All of the options (Shares, Engagement Rate, Reach, Comments) Which of the following is not a benefit of using Hootsuite Analytics? - CORRECT ANSWER Highly accurate estimates of the monetary value of each Like, Retweet, Share, and new Follower When publishing a post through Hootsuite Composer that contains a link, you'll have the option to apply link settings. Link settings allow you to: (pick two) - CORRECT ANSWER You're using Hootsuite to publish a new video on LinkedIn, and you want to highlight a partner organization and notify them about the post. What's the best way to do this? - CORRECT ANSWER What are two reasons why it's important to share your Hootsuite Analytics data with other members of your team? (pick two) - CORRECT ANSWER To fine-tune your team's social media tactics to do more of what's working To demonstrate the ROI of your social media efforts to more senior leadership in your company The Hootsuite Inbox (pictured below) is meant for: - CORRECT ANSWER Within Hootsuite Inbox, you can see all the correspondence between a user and your organization on a particular social channel, including public and private conversations. This is useful for: - CORRECT ANSWER _______ are created within ________, similar to how you create individual files within a broader file folder. - CORRECT ANSWER Streams; tabs [Show Less]
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Hootsuite Platform Certification 89 Questions with Answers 2023,100% CORRECT
Hootsuite social marketing certification 125 Questions with Answers brand advocacy programs should contain 4 components: program goals, criteria for ... [Show More] selection, a plan for onboarding, and finally - CORRECT ANSWER a plan for continued engagement let's say you're evaluating a customer of your organization as a potential brand advocate. in addition to the three r's, whats another criteria you could use to determine whether this person would represent your organization well? - CORRECT ANSWER brand affinity shared content can be categorized into two main categories: curated, which is content gathered from trusted sources relevant to your industry, and ___, which is content produced within your organization including items like blog articles, white papers, inforgraphics, guides and visuals - CORRECT ANSWER created when planning out your youtube publishing schedule, stick to ____ _____, as well as a predictable publishing schedule so your subscribers know when to look forward to your next video and what to expect - CORRECT ANSWER a consistent length and production quality when running a paid ad on facebook, which of the following is not a placement option - CORRECT ANSWER facbook gropus when buying an ad for Instagram or facebook, begin by selecting the _____ that most closely matches your business needs - CORRECT ANSWER 'objective' to ensure your brand is being represented in the best light on Instagram, and to discover content from your customers, you should keep an eye on _____ - CORRECT ANSWER photos in which your organization has been tagged Instagram allows you to include clickable links in the following area(s) - CORRECT ANSWER website field to place a video ad over youtube videos, which option would you choose - CORRECT ANSWER a video campaign through google ad expereince you have just uploaded a 4 minute video clip into your IGTV Channel. you've added hashtags in the description to support discoverability. what's another tactic you could have used to surface this video to your followers - CORRECT ANSWER enable automatic publishing of a 60-second preview of the video in your feed when optimizing your social media profiles, be sure to provide a consistent business description across all channels. brainstorm a handful of essential and ____ keywords that describe your company and incorporate them into the copy of your about sections - CORRECT ANSWER seo-friendly which of these is not a part of a social media strategy - CORRECT ANSWER prospecting strategy for sales leads research shows that most facebook users are mobile, and engagement declines dramatically with longer posts. a rule of thumb you should aim to write posts that are around - CORRECT ANSWER 50-60 characters when you've been successful in building a community that is well- acquainted with your brand and products it can become self-monitoring. this means when a question arises - CORRECT ANSWER community members may pipe in with an answer, thereby reducing the resources you dedicate to customer support when it comes to building community, which of the following is not a form of engagement - CORRECT ANSWER geo-targeted posts and tweets if you are creating an Instagram story, with the purpose of gathering audience insights, which would be the bet feature to use? - CORRECT ANSWER a question sticker or poll partnerships with complementary business whose audience shares values with yours are - CORRECT ANSWER a powerful way to grow your community when taking photos for your social channels you can add depth by using roads, buildings, or bridges to create a pathway that leads the viewer's eye to a single spot. this is best described as - CORRECT ANSWER leading lines you are taking photos for Instagram, using your phone's camera, and lighting conditions are not optional. what is the best way to compensate for this, before taking your photo - CORRECT ANSWER tap on your subject and adjust the exposure slider onscreen individual Instagram stories have a limit of 15 seconds for video content. however,using Instagram's segments tool, you can record a longer video. the segments tool then automatically splices this longer video into 15 second segments, that will play consecutively for your viewers. to do this simply: - CORRECT ANSWER hold down the record buttom for the duration of your take before launching a paid social advertising campaign it's best to have - CORRECT ANSWER clear business objectives, a well defined target audience, multiple ad variations when it comes to content marketing on social media, research is the key to understanding what content will resonate with your audience. begin by looking at your social media audit, and then use network-specific tools such as ____ and ____ to identify your audience demographics by network - CORRECT ANSWER facebook's audience insights: twitter analytics on snapchat, a great way to generate buzz and encourage your followers to amplify your brand is by creating image overlays referred to as ___ - CORRECT ANSWER geofilters to take full advantage of your twitter media gallery, ensure that you've uploaded a minimum of - CORRECT ANSWER 6 photos or videos private twitter lists are a great way to ____ - CORRECT ANSWER keep up with competitiors' content wihtout publicly folowing them your social media content strategy should flow naturally from your ____ - CORRECT ANSWER social media strategy and objectives let's say you're a social marketer and you're about to start curating content for your organization. you're looking for tools that will help make this job more efficient and effective. which of the following is not a feature you would generally look for in such a tool? - CORRECT ANSWER list of topics to avoid sharing scope, process for creating and updating documentation, approvals + operational considerations, social media policy and education and training are the 5 constituent parts of what? - CORRECT ANSWER social media governance organizations should have a crisis management plan for social media . this plan should identify the keywords, hashtags etc. that should be continually monitored, to proactively identify external issues before they spiral into a crisis. this component of a crisis management plan is referred to as a ______ - CORRECT ANSWER social media monitoring strategy the facebook page moderation feature: - CORRECT ANSWER prevents comments that contain certain words from being posted which of the following statements describes a best practice regarding your facebook page profile picture - CORRECT ANSWER keep your profile picture consistent ____ are a youtube feature that show up at the end of your video and can be used to lead visitors to a landing page once they have finished watching it - CORRECT ANSWER video cards the best method for determining future social media targets is to establish benchmarks. you can do this by _____ - CORRECT ANSWER extrapolating data from past efforts to estimate future success social media objectives should - CORRECT ANSWER adhere to the SMART framework instant experience is a paid advertising feature on Instagram configured to show media, display a storefront, complete a form, or explore lifestyle images with tagged products. to use instant experience, you'll need to create your ad in ______ - CORRECT ANSWER facebook a social meida content calendar should be broken down into 2 major sections: your ____ which could contain items such as campaign starts, influencer takeovers and new blog posts, and a more fine-grained ___ which could be a detailed schedule of every post for each of your social network - CORRECT ANSWER larger monthly calendar;weekly calendar to grow your community on twitter, it is suggested that you should - CORRECT ANSWER monitor conversations related to your industry and follow people whose interests align with what your community offers community building on LinkedIn by organization with LinkedIn pages can grouped into three main categories - CORRECT ANSWER establishihng an employee network, growing followers of your linkedin page, and buidling active linkedin groups in order to cement positive relationships with your brand advocates on twitter, you should - CORRECT ANSWER engage with their online content and give public shout outs to recognize their support if you're using paid advertisements on twitter, and want more people to see your tweets, what's the best campaign types to use - CORRECT ANSWER awareness an example of an 'earned' social media tactic - CORRECT ANSWER generating positive conversiaotns on soical around your products or services sparking word of mouth recommendatiosn from previous customers forging mutually beneficial influencer relationships encouraging employees to amplify your organization's soical content on their presonal soical channels social media tactics tend to fall into 3 categories - CORRECT ANSWER paid, owned, earned you should keep the information on your LinkedIn profile fairly sparse so people are compelled to navigate to your website for more information about your company - CORRECT ANSWER false LinkedIn offers a unique type of paid advertising, where you can send targeted, customized messages to users' LinkedIn inboxes, where it appears alongside other direct messages. this ad type is called - CORRECT ANSWER sponsored inmail what are the length restrictions when posting video content to the main feed of your Instagram account - CORRECT ANSWER 3 to 60 seconds identifying and defining ____ for the calendar year is essential when planning your social media activity - CORRECT ANSWER key dates and timelines one benefit to having an employee advocacy program is that social - CORRECT ANSWER prioritize messages from individuals over those sent by organizations tools like hootsuite amplify can make running an employee advocacy program easier by allowing you to _____ - CORRECT ANSWER monitor program participation monitor metrics like most shared content or most active advocate provide company news and content that can be shared to advocates social networks with a single tap give advocaes dialy updates of relevant new articles that they should share if you're editing a photo in the Instagram app, and need the bright areas of the image to be brighter without affect the dark areas, which filter would you use - CORRECT ANSWER highlights your social content strategies should vary by network. for example, your post frequency and volume can be much larger on _____ than other networks. this makes _____ a great place to post the same piece of content multiple times and recycle evergreen content - CORRECT ANSWER twitter which of these is not a best practice for increasing engagement on LinkedIn posts - CORRECT ANSWER include 10+ hashtags in your posts a key part of running a business blog is ensuring its content is easily discoverable. make sure all your posts are ____ by incorporating keywords into the title, subheadings and body of your post, as well as the URL - CORRECT ANSWER SEO Friendly? why should social media managers begin the budgeting process for their social marketing program well before final budget numbers are settled? - CORRECT ANSWER to make the most persuasive and data-driven case possible for influencing how much will be awarded when it comes to creating video for your social channels, which of the following is not a best practices - CORRECT ANSWER since video will be consumed on mobile, record videos using mobile as well the key question you want to keep in mind while undertaking a social media audit is: What value is your organization adding to your customers through social media now vs _____ - CORRECT ANSWER the value you want to be adding carrying out social media marketing without a ___ could result in posts that are unbalanced in tone, subject matter, or purpose. organizations wihtout this plan will find It more difficult to achieve social media goals and maintain an effective cadence with their posts - CORRECT ANSWER content strategy when thinking about influencers you'd like to attract to your brand's community, what is the most important criteria to think about? - CORRECT ANSWER someone who can contribute their trusted insight to your community a social media manager for athene suites hotels has gathered hundreds of vacation photos submitted by followers of the organization's Instagram account. the best of these photos will be posted on the channel in an upcoming campaign that celebrates customers. which term best describes these photos - CORRECT ANSWER user-generated content when plotting out the content mix for your upcoming social media publishing schedule, promotional content about your organization shouldn't exceed ____ of your overall content mix - CORRECT ANSWER roughly 1/3rd when drafting your social media posts, always aim to end them with a clear - CORRECT ANSWER call-to-action cover photos have a prominent location in your social media profiles, so you should use this space strategically - for example, it's a great place to ______ - CORRECT ANSWER announce new product releases or generate interest in upcoming events when running an employee advocacy program, eventually you'll need to pull data to demonstrate the program's effectiveness. which of the following is not a common metric that program managers will look at? - CORRECT ANSWER % decrease in cost per click and cost per impression in Instagram stories, you can add up to 10 text hashtags to support discoverability. what are two techniques you could use the maximum number of hashtags while avoiding a cluttered look? - CORRECT ANSWER place a sticker overtop to hide them camouflage them by color matching the text with a background color on Instagram, what are highlights - CORRECT ANSWER a collection of stories, that you curate that dont disappear after 24 hours a social media audit would typically not include" - CORRECT ANSWER KPIs goals and objectives for the coming year what is a unique feature of an Instagram business account versus a personal account - CORRECT ANSWER you can include at least on contact option, in the form of an email, phone number or street address when editing photos within the Instagram app, which filter would best be used to intensify the colors of an image - CORRECT ANSWER saturation on Instagram, a great way to track key influencers and brand advocates to ensure you're engaging with their content is to - CORRECT ANSWER select "turn on post notificaitions" for a user's post, in the feed under facebook's page settings, you can control whether the public can - CORRECT ANSWER tag your photos post to your page reach out to you via private message brand advocates are: - CORRECT ANSWER dedicated fans with whom you should build closer relationships which two of the following are not key components of a social media content strategy - CORRECT ANSWER list of content-specific goals and objectives specifications for profile optimization when dealing with negative sentiment, you should - CORRECT ANSWER address it quickly, and take the conversation to private messaging as needed when creating content for youtube, keep your videos shareavle, accessible and discoverable by using: - CORRECT ANSWER high quality thumbnails, well written titles and descriptions and relevant metatags content curation involves gathering and evaluating pieces of media from respected sources, and then sharing the most valuable gems with your audience. buy modern social media professional in larger organizations also need to gather, evaluate and share relevant content produced ____ - CORRECT ANSWER within their organzation the ____ feature on twitter is a great way to surface trending content, because it lets you save multiple searches using relevant keywords, hashtags, applicable sentiment - CORRECT ANSWER advanced search ____ have become increasingly important because of the decline of organic views and because of the overall increase in the volume of content being published on social channels - CORRECT ANSWER paid tactics ____ increase the efficiency and effectiveness of social marketing tactics. examples include upcontent, right relevance buzzsumo and hootsuite - CORRECT ANSWER 3rd party software tools when drafting the bio section of a social profile, keep in mind that only the first ___ _will appear to customers in search engine results, so be sure to convey the most important information first - CORRECT ANSWER 140 characters why is it important for social media managers to share insight into the performance of content shared on social media channels with individuals or teams within the organization responsible for creating branded content - CORRECT ANSWER these insights can influence new content being created what element of a crisis management plan defines the process that should unfold once an issue or crisis is identified - CORRECT ANSWER decision tree which of the following is not a reason an organization would use the Instagram stories feature? - CORRECT ANSWER to keep a permananet record of shared content with respect to content calendar for social media, why is it a best practice to keep a larger monthly calendar with general information about upcoming launches and big events that impact your content strategy as well as a detailed weekly calendar with specific copy and assets - CORRECT ANSWER to allow yourself flexibility to accomodaate new social media trends that might appear unexpectedly on your facebook business page, which feature would you use to provide your followers with the ability to shop now, sign up or contact your organization - CORRECT ANSWER call to action button ____ would involve serving messages and content organically through your organization's official social channels - CORRECT ANSWER owned tactics a key tool to achieving your social marketing goals is a strong ____ which acts as a game plan for coordinating, creating and distributing your organization's _____ - CORRECT ANSWER content strateyg: content ____ let you segment your company offerings by target market and are a great way to focus on different product separately so you con modify positioning and messaging - CORRECT ANSWER linkedin showcase pages when broadcasting live on social, keep in mind that the best broadcasts are ones that feel like a conversation between brand and viewer. unlike other forms of social video, you'll get more views and engagement if you video - CORRECT ANSWER is longer and repeats key points LinkedIn offers a type of paid advertising where a post is promoted in your target audience's homefeed, but is not published on your LinkedIn homepage - CORRECT ANSWER direct sponsored content if you're new to twitter and want to grow your audience using paid advertisements, what campaign type would work best - CORRECT ANSWER followers oublic twitter lists are best used to follow: - CORRECT ANSWER industry influencers Instagram doesn't offer many options for formatting your bio within the app, but there is a workaround for adding line breaks to your bio description to make it easier to read. which of the following best describes this workaround? - CORRECT ANSWER draft your bio using teh notes app on your device then paste your formatted copy into the bio field when engaging with your community, it's important to keep your ____ in mind and let it guide your response - CORRECT ANSWER brand's voice and mission which of these is not a best practice for increasing engagement on pinterest - CORRECT ANSWER use video content whenever possible if you want to ruin a paid advertisement that appears across a wide variety of websites, videos, and mobile apps, your best choice is - CORRECT ANSWER google ads experience you should use the 3 R's: relevance, reach and resonance, to help you evaluate advocacy candidates resonance refers to ______ - CORRECT ANSWER the level of engagement they have with thier audience if you are regularly posting content to multiple social networks, an important rule of thumb is to ______ - CORRECT ANSWER none of the above which of these is not a best practice for sharing content on social media - CORRECT ANSWER re=post content frequently so it can be seen at the optimal times in every timezone if you have a facebook business page, you can also create and manage ____ ads through the facebook advertising platform - CORRECT ANSWER instagram a best practice for optimizing your video content for facebook engagement is to: - CORRECT ANSWER include captions and text overlays branded hashtags work best on the following platforms - CORRECT ANSWER instagram and tiwtter branded hashtags work best on the following platforms - CORRECT ANSWER instagram and twitter a social media policy is intended to - CORRECT ANSWER provide guidelines for appropriate and inappropriate use of soical media by company employees the value of social advertising lies in the large audience size your company has the potential to reach and the _____ social ad platforms offer - CORRECT ANSWER finely tuned targeting capabilities identify the order of the elements below that most accurately reflects their relationship to each other - CORRECT ANSWER organization goals, departmental goals, soical meida goals, social media objectives, social media tactics let's say you want to create an Instagram ad, and want a high degree of control over budget, targeting and creative. which is the best method/tool to use - CORRECT ANSWER facebook ads manager a good first step to connecting with influencers is to - CORRECT ANSWER start building a relationship by engaging with the content they share Instagram lets you pst photos as portrait landscape, or square. why is it a good idea to take your photos in the format/orientation you intend to post them in - CORRECT ANSWER so you can better compose all the elements in the shot you're a social media manager for a hotel chain that's planning a campaign to raise awareness about a new hotel location. which of the following are examples of SMART objectives that could support an awareness campaign like this? - CORRECT ANSWER enage a certain number of local social media influencers to post about thier expereinces with the hotel in Q1 Drive a certain number of mentions of a relevant branded hashtag in the first two months following the opening when pitching your budget to decision makers, focus on conveying two things: first demonstrate ROI from the current year and second: - CORRECT ANSWER showcase the value of the initiatives, campaigns and goals you have in mind for the coming year your profile picture should be easily recognizable, even at ___ size. your _____ is usually the best choice - CORRECT ANSWER thumbnail; logo since a business cannot follow their facebook followers directly, it's important to build a community and demonstrate customer care by _____ - CORRECT ANSWER responding to questions and comments from customers on your facebook post's comment threads quickly and thoughtfully since a business cannot follow their facebook followers directly, it's important to build a community and demonstrate customer care by _____ - CORRECT ANSWER responding to questions and comments from customers on your facebook post's comment threads quickly and throughtfully which of the following is a component of a social media strategy - CORRECT ANSWER crisis management plan when announcing an employee advocacy program, it's important to reinforce why sharing content on behalf of an employer is in the employee's self-interest. employee advocates can showcase their engagement by sharing content that portrays the organization in a positive light, thereby - CORRECT ANSWER differentiating themselves as a dedicated performer within the organization a partical benefit of ____ is that it requires little in the way of resources which can be helpful for organizations that don't have a dedicated content team, but that still want to position themselves as trusted advisors in their industry - CORRECT ANSWER curated content when composing photos to share on your channels, a best practice is to balance the elements of your photo along 3 sections. this is described as - CORRECT ANSWER the rule of thirds when editing a photo in the Instagram app, which filter would you use to darken the edges of the photo so the viewer's eye is drawn to the centre - CORRECT ANSWER vignette when optimizing youtube page, use _____ for grouping together relevant videos to viewers progress naturally from video to video, thus generating more views through their session - CORRECT ANSWER playlists let's say you're looking to increase the visibility of your company blog. what in addition to SEO tactics, could you do to make it easy for people to organically find your previously published posts? - CORRECT ANSWER link internally to previoiusly published blog posts once you've onboarded a participant into the brand advocacy program, focus on keeping and growing their commitment and cultivating enthusiasm. at the start, check in periodically to make sure your new advocate is engaged and committed. ______ check ins are a good rhythm - CORRECT ANSWER 30, 60, and 90 days brand voice/persona should be developed after your social strategy has been implemented for 6 months to see what kind of voice/persona occurs naturally - CORRECT ANSWER false a benefit of using google ads experience is the ____ option, which automatically manages an ad after initial set-up by determining the most relevant targeting options - CORRECT ANSWER smart campaign which of the following would best be used to make your Instagram story more discoverable - CORRECT ANSWER adding a location adn hashtags if you encounter a question on social media channels to which you don't have an answer, what is the best way to respond - CORRECT ANSWER honestly- explain you don't have an answer, but that you'll get back to them with it you have just uploaded a 4 minute video clip into your IGTV. you've added hashtags in the description to support discoverability. what's another tactic you could have used to surface this video to your followers - CORRECT ANSWER share the video as a story [Show Less]
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Hootsuite Platform Certification Exam 50 Questions with Answers,100% CORRECT
Hootsuite Platform Certification Exam 50 Questions with Answers Which of the following actions can not be done in the Hootsuite Planner? 1 - CORRE... [Show More] CT ANSWER *performing a geo-search rescheduling a post composing a post editing a post In Hootsuite's Promote feature, what are automation triggers used for? 2 - CORRECT ANSWER *Analyzing the performance of past posts in bulk, in order to recommend candidates for paid promotion. Automatically stopping an advertising campaign that falls below a certain threshold of performance. Putting advertising dollars behind your published posts that meet the criteria you have specified. Instantly trigger campaigns with ROI positive SEO to capture more search engine algorithms. Notifying you when your automated posts have exceeded your campaign budget. Let's say you're working on a post for a Campaign, and want to create several variations of that post, without altering the original. Which technique or feature would you use? 3 - CORRECT ANSWER Draft Variant Array a Post *Duplicate a Draft Cascade a Message Duplicate a Campaign When using the Hootsuite Composer, what's the purpose of the social profile picker? 4 (Photo) - CORRECT ANSWER To monitor account activity on your social accounts connected to Hootsuite. *To select the social profiles to which you want to publish your post. To connect an existing social media account (e.g., Facebook, LinkedIn) to your Hootsuite dashboard To create a network-specific search stream in the Engagement area. In Hootsuite Analytics, what is an advantage of sharing a Report with a colleague rather than sending them an exported pdf? 5 - CORRECT ANSWER Reports predict what the recipient/stakeholder wants to see and tailors the information accordingly Reports include a chatbot that offers personalized recommendations on how to optimize your campaigns *Reports provide your colleagues with continuous access to updated data Reports feature a built-in ROI calculator that grades your company's social activities relative to your defined social media objectives Name the area pictured in the Hootsuite Mobile App 6 (Photo) - CORRECT ANSWER Composer Streams Insights *Publisher Inbox Where in the dashboard would you primarily view and engage with your audience and the social media content published by others? 7 - CORRECT ANSWER ? The App Directory area The Composer area The Boards and Streams area *The content library area Say you're drafting a batch of social posts as part of a campaign. You need to access brand-approved visual assets stored on Google Drive to include in your posts. What's the most efficient way to access these visuals? 8 - CORRECT ANSWER Save the images to your desktop from Google Drive, then drag and drop them to Hootsuite Content library *Install the Google Cloud app from the Hootsuite App Store to access the assets directly Use the Share button in Google Drive to export the images to Hootsuite Say you're managing Instagram for an organization, and don't have access to its Facebook Page. How would you finish the setup process? 9 - CORRECT ANSWER *Request Super-Admin permissions in Hootsuite, which allows you to connect from within Hootsuite only Create a fake Facebook Page for the organization that you can access Connect the Instagram account to your own personal Facebook profile instead *Ask the owner of the Facebook Page to add you as an Admin or Editor to their page _______ are created within ________, similar to how you create individual files within a broader file folder. 10 - CORRECT ANSWER ? Libraries; Engagement *Streams; Boards Engagements; Publisher Arrows; columns Tabs; social networks Which of the following is not a benefit of publishing to Instagram using Hootsuite? 11 - CORRECT ANSWER Scheduling and rescheduling multiple posts in advance *Adding location tags and swipe-up links to your post from within the Composer Reviewing Instagram analytics alongside metrics from your other social accounts Viewing comments on your Instagram content in the same window as engagements on your other social accounts. When managing Instagram with Hootsuite, we recommend using Instagram Business accounts. Why is this? 11 - CORRECT ANSWER Profile metrics for Personal Instagram accounts require 10K+ followers *You can publish directly to Instagram without using your phone or the Instagram app Business profiles allow you to upload videos that are more than 60 seconds long Business profiles that are linked to Hootsuite are more discoverable on Instagram natively Why is it more beneficial to interact with your audience using Hootsuite, rather than engaging natively from specific social accounts? 12 - CORRECT ANSWER *Hootsuite lets you create specific streams to monitor social media engagements, and respond efficiently in one workspace Hootsuite allows you to see the contents of private profiles, providing thorough and accurate customer insights. Hootsuite more accurately estimates the dollar value of a like, share, and retweet. (more accurately than social networks' native AI functionality.) Hootsuite has an 'auto-engagement' feature that interacts with your followers See the visual below. Why is the action being taken here important? 13 (Photo) - CORRECT ANSWER Adding 3rd party apps to your Hootsuite account is a great way to customize your dashboard for your unique business case. Publishing messages is how you'll engage your audience. Running reports is a vital part of demonstrating ROI. *Without adding social networks, you can't take any actions within the Hootsuite dashboard. Which description below best describes the action being performed here? 13 (Photo) - CORRECT ANSWER Composing a post for your audience *Adding a social account to Hootsuite Sharing account permissions with your team Creating a search stream Scheduling a post Which of the following is not an action you can take in the pictured area of the Hootsuite dashboard? 14 (Photo) - CORRECT ANSWER Search for hashtags or keywords Retweet and like Like and reply Publish an outgoing post with photos *Send a direct message to a user Geo-search streams are used to help you find social media conversations relevant to your brand that are happening 15 - CORRECT ANSWER ? on specific social networks in your home country in pre-set topic areas on private profiles or closed networks *in specific physical locations What is the best way to collaborate with your team when publishing Instagram Stories from Hootsuite? 16 - CORRECT ANSWER Implement a robust approval process with multiple touch points so every team member has input *Schedule Stories in the Planner so they can be reviewed and edited by the approver directly Save the Story as a draft, then share it with your team via Hootsuite Inbox to gather feedback before publishing Add specific publishing notes in the composer to help guide the teammate ultimately publishing the Stories What must be enabled in Hootsuite for Instagram Stories to publish successfully? 16 - CORRECT ANSWER The Instagram Stories integration Super-admin organization permissions *The Mobile Publishing workflow Direct Publishing Notifications The Hootsuite Inbox is used for 17 (Photo) - CORRECT ANSWER ? 50% saving a collection of regularly used responses, so you can reply faster *all the options in this list getting a quick overview of public and private messages received on your social accounts. responding directly to comments made on a thread Which Hootsuite feature would you use to draft and schedule a post with two images to Twitter and Facebook? 18 - CORRECT ANSWER Impact *Composer Contests Streams Assignments What is not an advantage of managing Instagram with Hootsuite? 19 - CORRECT ANSWER Building and scheduling many Instagram posts in one place The ability to set numerous hashtag search streams side by side and engage with the resulting posts in one place Managing your scheduled Instagram content alongside scheduled posts on your other social networks Access to advanced analytics tools to optimize your Instagram strategy *Auto-generate content that's similar to your competitors' highest performing posts What would you do in this area of the Hootsuite Dashboard? 20 (Photo) - CORRECT ANSWER Create paid social media advertising campaigns *Review metrics for your social media publishing efforts Schedule posts Search for hashtags by geographical location Generate custom URLs for an upcoming campaign Publishing to Pinterest with Hootsuite saves time because 21 - CORRECT ANSWER it automatically edits any image you upload into Pinterest specific dimensions. it guarantees your pin will receive more engagement than posting natively. *you can schedule and post to multiple Pinterest accounts and boards at the same time. the Composer window suggests popular content for you to repin. The data shown in the Post Performance area within Hootsuite Analytics is updated for the first _____ that a post is live. 22 - CORRECT ANSWER 31 days 14 weeks 24 hours *7 days The Hootsuite Bulk Composer enables you to 23 - CORRECT ANSWER ? "Bulk-Approve" large numbers of posts composed by team members across your org add metadata to all YouTube videos in a previously published playlist Produce AI-generated SEO positive copy, to maximize the capture of search traffic *schedule up to 350 posts at once, including existing scheduled posts send out hundreds of personalized direct messages to your Twitter and LinkedIn followers To get the most out of using Instagram Business Account with Hootsuite, what must you do first? 24 - CORRECT ANSWER *Connect your Instagram Business account to your Facebook Business Page in Hootsuite Satisfy Hootsuite's Influencer criteria when signing up Create a brand new Instagram Business account, specifically to be used in Hootsuite Populate your Instagram account with a bio, profile picture, and at least 5 images or videos Go to Instagram natively and tap the Hootsuite icon in your settings Within Hootsuite Analytics, you can add a report template, which is 25 (BOX) - CORRECT ANSWER *a preset collection of tiles, organized by social network a tool for building social posts out of previously published posts *an individual display of one specific metric. a set of automation triggers for paid social advertising a tool for monitoring the social media conversations happening in your area. The Reports section in Hootsuite Analytics is 26 - CORRECT ANSWER where you connect social media accounts to Hootsuite *a fully customizable, shareable display of your social accounts' metrics a location search stream, with geocode set for your specific location where the API cord plugs in where you undertake multivariate audience testing to determine optimal ad placement where you set the parameters for a social media campaign Which two steps must you take when scheduling posts using the Bulk Composer? (Pick two) 27 (BOX) - CORRECT ANSWER *Use a 24-hour clock format (e.g., 17:00) convert the document into Hootsuite's .hoot format and upload Input your posts into a text document using an up to date version of Microsoft Word *Use a supported format for the time/date (e.g., 11/22/2020) Ensure your calendar is connected to Hootsuite via API Hootsuite's Photo Editor includes numerous tools to help you optimize the photos you are sharing. You can find the Photo Editor: 28 (photo) - CORRECT ANSWER In the Promote area, for editing paid ads. In the Composer, after selecting a photo to post. Under "Edit Asset" in the Content Library. *All of the options in this list Anything you want to do in Hootsuite can be found in the ________, with the main workspace in the _________? 29 - CORRECT ANSWER ? *Sidebar; center Settings; Streams Nav-panel; dashboard Header; Sidebar The Post Performance area within Hootsuite Analytics is the best place to 30 - CORRECT ANSWER get a professional critique of your social media strategy *review metrics for your published posts, by network produce a pie chart of your social share of voice build social posts out of previously published posts receive insights into our dystopian future With Hootsuite's Mobile App, you can collaborate with your team on social media activities. Which of the following is not a feature you would use to collaborate with a teammate? 31 - CORRECT ANSWER Message Approvals Drafts *Assignments Inbox Analytics To share access to a Hootsuite Analytics report with your colleagues you need to use the Share button to: 32 - CORRECT ANSWER create and copy a custom owly link which you can then share open a printer friendly version of the board auto-populate an internal CRM message *Enter their name or email address In the Composer, there are 3 ways you can attach an image. Which of the following is not an option for attaching an image to a post? 33 - CORRECT ANSWER Uploading from a Hootsuite Integration (e.g., Adobe Experience Manager) *Inserting an image from an Instream Tweet Uploading it directly from your computer Picking an image from the Media Library What is the most popular feature of Hootsuite? 34 - CORRECT ANSWER ? Social media analytics and metrics. *Scheduling and publishing messages to multiple accounts at once Geo-locating conversations and geo-targeting messages. Automating all your social media activities. Which of the options below best describe the action being undertaken in the visual? 35 - CORRECT ANSWER Creating a Hootsuite Analytics board around mentions. Adding a new Hootsuite user to your Twitter account. Adding a stream to publish Twitter messages. *Creating a stream to search a network for specific terms. Why would you want to add someone to a Twitter list in Hootsuite? 36 - CORRECT ANSWER to boost the SEO of your Twitter posts to block them from commenting or re-sharing your posts to send targeted direct messages in bulk to group together your published tweets by topic for easier reference *to create a focused feed of similar users such as industry influencers, advocates, or competitors Hootsuite Publisher is an area of the dashboard where users can 37 - CORRECT ANSWER ? Gather insights into publishing analytics, such as click-through rates, impressions, and CPCs. track response times to incoming social posts to better determine Social ROI. *schedule posts to multiple accounts, review and re-arrange a publishing calendar, and promote top-performing posts. publish directly to popular blog platforms, such as WordPress, Medium, and Tumblr. In Hootsuite Inbox you can view ____________ on connected social media accounts. 38 - CORRECT ANSWER *all reactions, views, and comments private messages only public comments only both public and private messages What Hootsuite resources would you use to learn best practices for managing your Social Accounts using the Hootsuite dashboard? Hootsuite Academy/Learning Questions - CORRECT ANSWER Hootsuite Blog Hootsuite Resource Library Hootsuite Academy *All of these Hootsuite Help Centre If you wanted to demonstrate to potential future employers that you can use the Hootsuite Platform proficiently, what would you do? Hootsuite Academy/Learning Questions - CORRECT ANSWER Complete the Hootsuite Social Marketing Certification Course Complete the Hootsuite Academy Platform Certification Course, then print out your Certificate and put it on your wall. Complete the Hootsuite Academy Platform *Certification Course, and add your Credential to your LinkedIn Profile. Add Hootsuite as a previous employer in your resume YouTube is a great source for curating interesting content for your audience. Hootsuite helps with its YouTube ____________. This lets you discover new videos based on keywords or dates. How to Engage Your YouTube Community with Hootsuite - CORRECT ANSWER content curation board Suggested Content *search stream My Content Find filter videos 'Hootsuite Organizations' is Introduction to Hootsuite Organizations and Permissions - CORRECT ANSWER ? *a network of partner companies who make apps for the Hootsuite platform a collaboration tool for teams to collectively manage social media activities a consulting service provided by Hootsuite to Enterprise clients Hootsuite's parent company a consortium of companies who own the internet Which one of the following is not a use case for the 'Hootsuite Organizations' feature? Introduction to Hootsuite Organizations and Permissions - Group 2 - CORRECT ANSWER specify what actions team members have permission to perform in Hootsuite facilitate team collaboration to address customer feedback on social media *plan the content publishing schedule in a calendar format control off-brand or offensive posts and trigger corrective action limit access to social network passwords You're in charge of drafting and strategically scheduling one month's worth of social media content for your organization's Instagram, Facebook, and Twitter accounts (~250 posts). Once published, you need to monitor engagements on the posts closely, and flag any negative comments received with your manager. Which of the following Hootsuite tools are not relevant to this use case? (Pick two) Dashboard Comprehension Questions (Box answers) - CORRECT ANSWER Hootsuite Amplify Bulk Composer *Hootsuite Ads Hootsuite Inbox Hootsuite Streams (Search, Published Posts, and Comments) Hootsuite Planner *Hootsuite Analytics You're a social media manager, running a brand awareness campaign across multiple networks for a client. The client is unsure about the effectiveness of social media and wants to see proof that the campaign metrics are hitting their pre-defined KPIs. What is the best way to demonstrate the impact your social media campaign is having on brand awareness? Dashboard Comprehension Questions - CORRECT ANSWER Set up an Impressions Stream to monitor the real-time campaign views happening on Twitter, Instagram, and Facebook, and export the stream as a PDF to share with your client via email once a day Give your client access to your Hootsuite account, so they can monitor all conversations and scheduled posts themselves and flag anything that they don't think is worthwhile Put aside time to sit down with your client and go through the relevant conversations happening on social media, using Hootsuite's geo-search functionality *Set up a customized Hootsuite Analytics Report tracking metrics most relevant to the campaign KPIs, and schedule it for regular automated email delivery to your client You're leading a small social media team, and need to green-light and publish all social posts created/scheduled by your team. However, you're time-poor and rarely sitting at your desk. What tools do you and your team need to effectively collaborate on drafts and publish posts while on the go? Dashboard Comprehension Questions (BOX) - CORRECT ANSWER ? Hootsuite Composer Hootsuite's Drafter Integration Google Cloud Hootsuite Planner Hootsuite Alerts Hootsuite Mobile App Amplify Say you're a social media manager, running a 1 week Halloween campaign, aimed at driving online sales of a new product line. You compose, then schedule 15 Instagram posts in advance, spread out strategically over 7 days. Because of the large amount of expected engagement on these posts, all team members need to pitch in, listen in on audience responses, monitor mentions and hashtag use, and interact with comments. When posts publish, you want continuous, automated reporting on performance metrics, delivered to yourself and team members, so the future scheduled posts can be fine-tuned before they publish. Which of the following Hootsuite features would be most helpful to perform all these campaign tasks? Pick All that Apply Dashboard Comprehension Questions - CORRECT ANSWER Hootsuite Inbox Streams (e.g., Search Streams, Published Posts) Reports in Hootsuite Analytics Hootsuite Composer *All of these Hootsuite Planner [Show Less]
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Hootsuite Platform Certification 25 Questions with Answers,100% CORRECT
Hootsuite Platform Certification 25 Questions with Answers What is the most popular feature of Hootsuite? A Social media analytics and metrics B ... [Show More] Scheduling and publishing messages to multiple accounts at once C Geo-locating conversations and geo-targeting messages D Automating all your social media activities - CORRECT ANSWER B Scheduling and publishing messages to multiple accounts at once To get the most out of using Instagram Business Account with Hootsuite, what must you do first? A Connect your Instagram Business account to your Facebook Business Page in Hootsuite B Populate your Instagram account with a bio, profile picture, and at least 5 images or videos C Satisfy Hootsuite's Influencer criteria when signing up D Create a brand new Instagram Business account, specifically to be used in Hootsuite E Go to Instagram natively and tap the Hootsuite icon in your settings - CORRECT ANSWER A Connect your Instagram Business account to your Facebook Business Page in Hootsuite What's the difference between a Stream and a Board? A Boards are for searching out conversations, whereas streams are for publishing content to your audiences. B Streams display content from your social networks, and Boards house a collection of streams. C Streams are for searching out conversations, whereas Boards are for publishing content to your audiences. D Streams provide account analytics, Boards are where geo-searches are performed. - CORRECT ANSWER B Streams display content from your social networks, and Boards house a collection of streams. Where in the dashboard would you primarily view and engage with your audience and the social media content published by others? A The content library area B The apps directory area C The Composer area D The Boards and Streams area - CORRECT ANSWER D The Boards and Streams area Let's say you're creating a search stream in your Hootsuite dashboard, to find mentions of the phrase vacation holiday getaway. How do you ensure that the exact phrase gets searched for, rather than the individual words in the phrase? A Boolean operators after the phrase B Quotation marks around the phrase C Asterisks around the phrase D Ampersands before the phrase E @ symbol after the phrase - CORRECT ANSWER B Quotation marks around the phrase Why is it more beneficial to interact with your audience using Hootsuite, rather than engaging natively from specific social accounts? A Hootsuite more accurately estimates the dollar value of a like, share, and retweet. B Hootsuite lets you create specific streams to monitor social media engagements, and respond efficiently in one workspace C Hootsuite allows you to see the contents of private profiles, providing thorough and accurate customer insights. D Hootsuite has an 'auto-engagement' feature that interacts with your followers more accurately than social networks' native AI functionality. - CORRECT ANSWER B Hootsuite lets you create specific streams to monitor social media engagements, and respond efficiently in one workspace The purpose of the social profile picker in the Hootsuite Composer is to A select the social networks you'd like to monitor for activity relevant to your brand B pick the social networks for which you'd like to generate a statistics report about your publishing efforts C identify the social networks to which you'd like to publish your post D select or deselect social networks to connect with your Hootsuite account - CORRECT ANSWER C identify the social networks to which you'd like to publish your post What is the advantage of connecting an Instagram business account to Hootsuite, as opposed to a Instagram personal account? A You can publish posts directly from the Hootsuite Dashboard, without your mobile device. B Business accounts get increased organic reach. C Hootsuite offers business accounts additional privacy features. D You can publish longer videos. - CORRECT ANSWER A You can publish posts directly from the Hootsuite Dashboard, without your mobile device. Hootsuite's Photo Editor includes numerous tools to help you optimize the photos you are sharing. You can find the Photo Editor Choose only ONE best answer. A in the Composer, after selecting a photo to post. B in the Promote area, for editing paid ads. - CORRECT ANSWER A in the Composer, after selecting a photo to post. What must be enabled in Hootsuite for Instagram Stories to publish successfully? Choose only ONE best answer. A Direct Publishing Notifications B Super-admin organization permissions C The Instagram Stories integration D The Mobile Publishing workflow - CORRECT ANSWER D The Mobile Publishing workflow What is NOT an advantage of managing Instagram with Hootsuite? Choose only ONE best answer. A Building and scheduling many Instagram posts in one place B Managing your scheduled Instagram content alongside scheduled posts on your other social networks C Access to advanced analytics tools to optimize your Instagram strategy D Auto-generate content that's similar to your competitors' highest performing posts E The ability to set numerous hashtag search streams side by side and engage with the resulting posts in one place - CORRECT ANSWER D Auto-generate content that's similar to your competitors' highest performing posts Why would you want to add a moderate stream for YouTube in your Hootsuite Dashboard? Choose only ONE best answer. A To approve or delete incoming comments on your channel or specific videos B To automatically flag comments that contain keywords that you've pre-defined in your YouTube settings C To curate non-offensive video content that will resonate with the broadest possible cross-section of your audience D To view analytics on your YouTube channel and videos E To limit the number of videos shown in a stream (per 24 hours) to below the threshold you define. - CORRECT ANSWER A To approve or delete incoming comments on your channel or specific videos Conversations on Twitter move fast and it's easy to miss the opportunity to engage with an important influencer or prospect. What Twitter feature could you use to group together similar people and topics to keep up with activity. Choose only ONE best answer. A Twitter lists B Twitter spaces C Hootsuite groups D Twitter streams E Twitter groups - CORRECT ANSWER A Twitter lists In Hootsuite Inbox, you can see all the correspondence between a user and your organization on a particular social channel, including public and private conversations. This is useful for Choose only ONE best answer. A targeting paid advertisements to the user more accurately. B gathering marketing analytics on the user's behaviour. C understanding the full context of the most recent exchange. D feeding data into Hootsuite chatbot for more human-like responses. - CORRECT ANSWER C understanding the full context of the most recent exchange. To find and engage in Twitter conversations happening in specific geographical areas that are relevant to your company, which Hootsuite feature should you use? Choose only ONE best answer. A Geo-targeted messages B The Hootsuite surveillance feature C Hootsuite campaigns D Geo-search streams E Internal/external tagging F Location tags - CORRECT ANSWER D Geo-search streams Let's say that you want to put paid advertising dollars behind any post you've published in the past week that contains the word "excellent", has an image, and received over 500 Likes. What feature in Hootsuite's Promote tool would you use to accomplish this? Choose only ONE best answer. A "Build Your Own" audience B Automation Triggers C Post Performance D Audience Discovery E Automatic Performance Advertising - CORRECT ANSWER B Automation Triggers The Hootsuite Bulk Composer enables you to Choose only ONE best answer. A schedule up to 350 posts at once, including existing scheduled posts B add metadata to all YouTube videos in a previously published playlist C send out hundreds of personalized direct messages to your Twitter and LinkedIn followers D "Bulk-Approve" large numbers of posts composed by team members across your org E Produce AI-generated SEO positive copy, to maximize the capture of search traffic. - CORRECT ANSWER A schedule up to 350 posts at once, including existing scheduled posts Which of the following actions can NOT be done in the Hootsuite Planner? Choose only ONE best answer. A composing a post B rescheduling a post C editing a post D performing a geo-search - CORRECT ANSWER D performing a geo-search When using Hootsuite's Bulk Composer, how far in advance must your posts be scheduled ahead of when the CSV file is uploaded into Hootsuite? Choose only ONE best answer. A 2 hours B 10 minutes C 30 minutes D 2 hours E 1 day - CORRECT ANSWER B 10 minutes If you need to keep track of a large number of published or scheduled posts sent to a variety of social accounts, which is the best Hootsuite feature to use? Choose only ONE best answer. A Engagement B Publisher C Content Library D Approvals Queue E Assignments F Inbox - CORRECT ANSWER B Publisher Let's say you're working on a post for a Campaign, and want to create several variations of that post, without altering the original. Which technique or feature would you use? Choose only ONE best answer. A Duplicate a Draft B Cascade a Message C Array a Post D Duplicate a Campaign E Draft Variant - CORRECT ANSWER A Duplicate a Draft A benefit of using the Post Performance area within Hootsuite Analytics is that it shows Choose only ONE best answer. A stats for posts published both natively and through Hootsuite B suggested copy for creating high performing posts C projected metrics for Draft posts, based on the performance of similar, previously published content D your social share of voice for keywords and hashtags E automated notifications that alert you to a decline in social ROI F a utopian vision of the future - CORRECT ANSWER A stats for posts published both natively and through Hootsuite What Hootsuite Analytics feature allows you to share an unlimited amount of customizable social analytics data, to surface the performance of your organization's social accounts to key stakeholders? Choose only ONE best answer. A The Insights feature B the Metrics module C The Reports feature D The Social Data Share feature E Social Return Transparency F SOC_ROI_DIST - CORRECT ANSWER C The Reports feature Select the 4 features that are available on the Hootsuite Mobile app Choose ALL answers that apply. A Streams B Publisher C Insights D Composer E Team Metrics F Inbox and Settings G Impact - CORRECT ANSWER A Streams B Publisher D Composer F Inbox and Settings 'Hootsuite Organizations' is Choose only ONE best answer. A a consulting service provided by Hootsuite to Enterprise clients B Hootsuite's parent company C a collaboration tool for teams to collectively manage social media activities D a network of partner companies who make apps for the Hootsuite platform E a consortium of companies who own the internet - CORRECT ANSWER C a collaboration tool for teams to collectively manage social media activities [Show Less]
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Hootsuite Platform Training 25 Questions with Answers 2023,100% CORRECT
Hootsuite Platform Training 25 Questions with Answers 2023 What is the most popular feature of Hootsuite? - CORRECT ANSWER Scheduling and publishing ... [Show More] messages to multiple accounts at once To get the most out of using Instagram Business Account with Hootsuite, what must you do first? - CORRECT ANSWER Connect your Instagram Business account to your Facebook Business Page in Hootsuite What's the difference between a Stream and a Board? - CORRECT ANSWER Streams display content from your social networks, and Boards house a collection of streams. Where in the dashboard would you primarily view and engage with your audience and the social media content published by others? - CORRECT ANSWER The Boards and Streams area Let's say you're creating a search stream in your Hootsuite dashboard, to find mentions of the phrase vacation holiday getaway. How do you ensure that the exact phrase gets searched for, rather than the individual words in the phrase? - CORRECT ANSWER Quotation marks around the phrase Why is it more beneficial to interact with your audience using Hootsuite, rather than engaging natively from specific social accounts? - CORRECT ANSWER Hootsuite lets you create specific streams to monitor social media engagements, and respond efficiently in one workspace What is the advantage of connecting an Instagram business account to Hootsuite, as opposed to a Instagram personal account? - CORRECT ANSWER You can publish posts directly from the Hootsuite Dashboard, without your mobile device. The purpose of the social profile picker in the Hootsuite Composer is to - CORRECT ANSWER identify the social networks to which you'd like to publish your post What is NOT an advantage of managing Instagram with Hootsuite? A -Building and scheduling many Instagram posts in one place B -Managing your scheduled Instagram content alongside scheduled posts on your other social networks C- Access to advanced analytics tools to optimize your Instagram strategy D- Auto-generate content that's similar to your competitors' highest performing posts E-The ability to set numerous hashtag search streams side by side and engage with the resulting posts in one place - CORRECT ANSWER D- Auto-generate content that's similar to your competitors' highest performing posts What must be enabled in Hootsuite for Instagram Stories to publish successfully? - CORRECT ANSWER The Mobile Publishing workflow Hootsuite's Photo Editor includes numerous tools to help you optimize the photos you are sharing. You can find the Photo Editor - CORRECT ANSWER in the Composer, after selecting a photo to post. Why would you want to add a moderate stream for YouTube in your Hootsuite Dashboard? - CORRECT ANSWER To approve or delete incoming comments on your channel or specific videos In Hootsuite Inbox, you can see all the correspondence between a user and your organization on a particular social channel, including public and private conversations. This is useful for - CORRECT ANSWER understanding the full context of the most recent exchange. Conversations on Twitter move fast and it's easy to miss the opportunity to engage with an important influencer or prospect. What Twitter feature could you use to group together similar people and topics to keep up with activity. - CORRECT ANSWER Twitter lists To find and engage in Twitter conversations happening in specific geographical areas that are relevant to your company, which Hootsuite feature should you use? - CORRECT ANSWER Geo-search streams Let's say you're working on a post for a Campaign, and want to create several variations of that post, without altering the original. Which technique or feature would you use? - CORRECT ANSWER Duplicate a Draft If you need to keep track of a large number of published or scheduled posts sent to a variety of social accounts, which is the best Hootsuite feature to use? - CORRECT ANSWER Publisher When using Hootsuite's Bulk Composer, how far in advance must your posts be scheduled ahead of when the CSV file is uploaded into Hootsuite? - CORRECT ANSWER 10 minutes The Hootsuite Bulk Composer enables you to - CORRECT ANSWER schedule up to 350 posts at once, including existing scheduled posts Which of the following actions can NOT be done in the Hootsuite Planner? - CORRECT ANSWER performing a geo-search Let's say that you want to put paid advertising dollars behind any post you've published in the past week that contains the word "excellent", has an image, and received over 500 Likes. What feature in Hootsuite's Promote tool would you use to accomplish this? - CORRECT ANSWER Automation Triggers What Hootsuite Analytics feature allows you to share an unlimited amount of customizable social analytics data, to surface the performance of your organization's social accounts to key stakeholders? - CORRECT ANSWER The Reports feature A benefit of using the Post Performance area within Hootsuite Analytics is that it shows - CORRECT ANSWER stats for posts published both natively and through Hootsuite Select the 4 features that are available on the Hootsuite Mobile app - CORRECT ANSWER - Inbox and Settings - Composer - Publisher - Streams 'Hootsuite Organizations' is - CORRECT ANSWER a collaboration tool for teams to collectively manage social media activities [Show Less]
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Hootsuite Platform Quizzes 23 Questions with Answers 2023,100% CORRECT
Hootsuite Platform Quizzes 23 Questions with Answers 2023 Which of the following statements about adding social networks to Hootsuite is FALSE? A) Y... [Show More] ou can connect Hootsuite to your Youtube, Twitter, Facebook, LinkedIn, Instagram, Pinterest, and WordPress accounts B) You can link any supported social network to Hootsuite, regardless of whether you have account access C) You can cannot Hootsuite to any supported social network to which you have account access D) By adding an account, you're giving the Hootsuite platform permission to manage that account - CORRECT ANSWER B) You can link any supported social network to Hootsuite, regardless of whether you have account access Why is it important to connect your social networks to Hootsuite? A) You can't do anything in Hootsuite without performing this step first. B ) It provides enhanced analytics data C) Without it, you'll only be able to listen to conversations, but not respond D) Without it, you'll only be able to publish messages, but not engage with your audience - CORRECT ANSWER A) You can't do anything in Hootsuite without performing this step first. What is the most popular and loved feature of Hootsuite? A) social media analytics and metrics B) the ability to schedule and publish messages to multiple accounts at once C) geo-locating conversations and geo-targeting messages D) the ability to automate all your social media activities - CORRECT ANSWER B) the ability to schedule and publish messages to multiple accounts at once Which of the following is NOT a feature of Hootsuite? A) the ability to fully automate your social media marketing activities (ex: the autopilot feature) B) the ability to schedule and publish messages to multiple accounts at once C) the ability to monitor conversations and engage with your audience across multiple social networks D) geo-locating conversations and geo-targeting messages - CORRECT ANSWER A) the ability to fully automate your social media marketing activities (ex: the autopilot feature) To begin using Hootsuite, you need to connect your social media accounts. Two areas where you can add a social network are: A) the compose box B) tools drop down menu C) streams view D) quick search E) account & settings/ user profile - CORRECT ANSWER C) streams view E) account & settings/ user profile Which Hootsuite feature would you use to draft and schedule a message with images to LinkedIn, Twitter, and Facebook? A) Composer B) Streams C) Content Library D) Impact E) Assignments - CORRECT ANSWER A) Composer Within the Hootsuite Composer, you can transform URLs into what's called an 'owly' link. Which of the following are reasons you'd want to use this feature. Pick 2. A) owly links are prioritized by social networks B) owly links provide higher resolution previews of the webpage being linked to C) owly links are trackable, which means you can track how many people clicked it D) owly links use less characters than regular URLs E) owly links are perceived as more trustworthy than regular URLs - CORRECT ANSWER C) owly links are trackable, which means you can track how many people clicked it D) owly links use less characters than regular URLs When publishing to Pinterest from Hootsuite, you must include two items, which are: A) a target audience and a link B) a caption and a photo C) a photo and a link D) a scheduled time and a photo - CORRECT ANSWER C) a photo and a link When it's time to publish an Instagram message to a personal Instagram account, how does the Hootsuite mobile app alert you that it's time to press the publish button in the Instagram app? A) text message B) calendar reminder C) email D) push notification E) a gentle owl hoot - CORRECT ANSWER D) push notification Someone with an Instagram personal account will need to use the __________ workflow when publishing a video to Instagram using Hootsuite A) mobile notification B) direct publishing - CORRECT ANSWER A) mobile notification When using Composer in Hootsuite Mobile, which options are available for sending your message? A) Send now only B) send now or schedule a custom time C) send now, auto schedule, or schedule a custom time D) hoot suite mobile does not allow publishing - CORRECT ANSWER C) send now, auto schedule, or schedule a custom time Hootsuite's ever-growing library of 100+ partner apps and integrations is called the: A) app directory B) add-ons C) Hootsuite plug-ins D) Hootsuite Library E) Hootsuite App Store - CORRECT ANSWER A) app directory When setting up a geo-search stream for Twitter within Hootsuite, you can filter results by: (pick three) A) people you follow B) radius around any location C) search terms D) hashtags E) a user's profile handle F) the country from which tweets were published - CORRECT ANSWER B) radius around any location C) search terms D) hashtags To manage comments and replies for all of your YouTube channel's videos (in Hootsuite), simply add a ________________ stream. A) published comments B) search C) youtube engagement D) replies E) moderate - CORRECT ANSWER A) published comments Let's say you need to schedule 200 social posts to be published at specific times over the next month. Which Hootsuite feature would most efficiently accomplish this? A) Hootsuite campaigns B) Bulk Composer C) Content library D) Auto-schedule E) calendar view in the publisher - CORRECT ANSWER B) Bulk Composer To send a carefully crafted message more than once, you should use: A) geo-targeted messages B) auto-schedule C) Hootsuite drafts D) duplicate message E) Hootsuite profile picker - CORRECT ANSWER C) Hootsuite drafts When you add an RSS feed to Hootsuite, posts from blogs and websites you designate will be: A) put into a post approvals queue for review by your organization's designated Hootsuite administrator B) automatically posted to a social network, with a pre-scripted message and a trackable link C) commented on automatically, with customizable, pre-scripted copy that you input under your RSS feed preferences D) blocked from your feed - CORRECT ANSWER B) automatically posted to a social network, with a pre-scripted message and a trackable link To determine the ROI of your social media activities, which Hootsuite product would you use? A) Hootsuite Analytics B) Hootsuite solutions C) hootsuite ROI calculate D) Hootsuite Metrics E) Hootsuite social ROI - CORRECT ANSWER A) Hootsuite Analytics Within a Hootsuite Analytics Report, you can add a tile, which is: A) a tool for tracking the posts and conversations happening in your area B) a pre-set campaign template, targeted as a specific social media objectives C) an executive-level overview of common, aggregated metrics D) an individual display of a specific metric E) a pre-set display of line charts, tables and tree maps - CORRECT ANSWER D) an individual display of a specific metric A content team can create a custom report in Hootsuite Analytics with tiles displaying how their content is resonating with their target audience. They could include metrics like: (pick three) A) total clicks B) clicks by country C) handling time D) reaction topics E) first response time F) # of LinkedIn status updates - CORRECT ANSWER A) total clicks B) clicks by country D) reaction topics With Hootsuite's Mobile App you can share ______________ with teams, which allows everyone to monitor the same social feed and see which messages have been responded to and by whom. A) content libraries B) message approvals C) streams D) publisher calendars E) campaigns - CORRECT ANSWER C) streams Which of the following is not a metric type generated by the overview metrics module in Hootsuite Analytics? A) posts B) share of voice C) engagement D) owly traffic E) followers - CORRECT ANSWER B) share of voice When composing a tweet with images attached in Hootsuite, bear in mind that _____ characters are used up by the photos. A) 0 B) 24 C) 10 E)240 - CORRECT ANSWER A) 0 [Show Less]
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HootSuite Platform Exam 88 Questions with Answers 2023,100% CORRECT
HootSuite Platform Exam 88 Questions with Answers 2023 What are two reasons why it is important to share your hootsuite analytics data with other memb... [Show More] ers of your team (pick two) - CORRECT ANSWER To guide your teams social media tactics and do more of what's working and to demonstrate the ROI of your social media efforts to more senior One benefit to using the post-performance area within Hootsuite analytics is that you can sort posts by - CORRECT ANSWER All the options in this list (shares, engagement rate, reach, comments) Unlike a twitter geo-search, which is based on a specific geo code, Instagrams location search uses - CORRECT ANSWER A list of approved, global locations Which options below best describe the action being undertaken in the visual? - CORRECT ANSWER Creating a stream to search a network for specific terms When using the Hootsuite dashboard to post images to your personal Instagram account, there is a step that must be completed within the Instagram app itself, which is it? - CORRECT ANSWER Publishing the image to your Instagram account Which of the following is not a metric type generated by the overview metrics model in Hootsuite Analytics? - CORRECT ANSWER Share of voice When using an RSS feed within Hootsuite, you can limit the amount of content being automatically pushed out to your followers by: - CORRECT ANSWER Setting the frequency that Hootsuite checks for new content to once a day, rather than once an hour Sometimes exchanges within a common thread (in a stream) can become very long and hard to keep track of. If a particular thread is too important to miss, Hootsuite lets you quickly create dedicated ____ for that conversation to stay on top of the action - CORRECT ANSWER Comment stream Which of the following is not a benefit of using Hootsuite Analytics? - CORRECT ANSWER Highly accurate estimates of the monetary value of each like, between, share, and new follower What are the two best practices for discovering whether a message you've scheduled with Hootsuite has failed to send (pick two) - CORRECT ANSWER Enable email notifications for failed messages under 'preferences' and review the 'past scheduled' calendar view in publisher for entries colored red When using the Hootsuite Planner feature, the fastest way to compose a new message is to: - CORRECT ANSWER Click on a time slot and choose new post/new pin In the composer there are 3 ways you can attach an image. Which of the following is not an option for attaching an image - CORRECT ANSWER Insert an image from an Instream Tweet Unlike the overview module in Hootsuite Analytics, which offers on set of aggregated analytics data, _____ allows you to run an unlimited number of customizable and shareable real-time analytics reports, dialed precisely to the diverse reporting needs of your organization - CORRECT ANSWER The reports feature When using Hootsuite to publish to Instagram, there are some types of posts that require using the "mobile notification workflow"?, which involves a few additional steps. Pick the post type below that does NOT require using the "mobile notification workflow"? - CORRECT ANSWER Image posted to a Business account It's important to ensure you've done the following steps when scheduling messages using the Hootsuite bulk compose feature (pick two) - CORRECT ANSWER Input the data in MONTH, DAY, YEAR or DAY, MONTH, YEAR format and ensure you use a 24-hour clock format (e.g., 17:00 rather than 5PM) Conversations on twitter move fast and its east to miss the opportunity to engage with an important influencer or prospect. _____ are a great way to group together similar people and topics in Twitter so you can focus on activity within a group without distractions - CORRECT ANSWER Twitter Lists Within Hootsuite Analytics report, you can add a tile, which is: - CORRECT ANSWER An individual display of a specific metric A vanity URL in Hootsuite I best described as: - CORRECT ANSWER A customizable, branded URL that also lets you track click-through statistics When onboarding new team members in Hootsuite Analytics, we recommend ___ to reduce the risk that something is changed incorrectly or accidentally. - CORRECT ANSWER Sharing reports in read only form After you've uploaded messages into Hootsuite using the Bulk Compose feature, where would you go to review and make edits to those messages? - CORRECT ANSWER Planner Hootsuite publisher is an area of the dashboard that give social media managers: - CORRECT ANSWER The ability to schedule posts to multiple networks and then review, revise, rearrange, and export them When using composer, what's the purpose of the social profile picker? - CORRECT ANSWER To select the social profiles to which you want to publish your message See the visual below. Why is the action being taken here important? - CORRECT ANSWER Without performing this action (at least once), you can't take any actions within the Hootsuite dashboard Which description below best describes the action you would undertake in this dialog box? - CORRECT ANSWER Adding an Instagram account to Hootsuite Select the 4 features that are available on Hootsuite mobile: (pick four) - CORRECT ANSWER Planner, streams, compose, inbox & settings Hootsuite's mobile app lets you see all the posts you've schedules and adjust publishing times to fine tune how you're targeting your audience. You can access this functionality in the ___ area of the app. - CORRECT ANSWER Planner To find and engage in Twitter conversations happening in specific geographical areas that are relevant to your company, you should use: - CORRECT ANSWER Geo-search streams Which Hootsuite feature would you use to draft and schedule a message with two images to LinkedIn, Twitter, and Facebook? - CORRECT ANSWER Composer If you're looking for a quick, high-level overview of common metrics such as audience growth, website traffic, and total posts, you should look at: - CORRECT ANSWER The overview feature in Hootsuite Analytics Which of the following is not an action you can take in the pictured area of the Hootsuite dashboard? - CORRECT ANSWER Publish an outgoing message with photos Enabling notifications for your Instagram account(s) in your Hootsuite mobile app allows Hootsuite to send ____ that notify you when scheduled Instagram posts are ready to be published - CORRECT ANSWER Push notifications Where in the dashboard would you primarily view and engage with your audience and the social media content published by others? - CORRECT ANSWER Tabs and streams Which of the following is a reason why you would want to add a moderate stream for YouTube in your Hootsuite dashboard: - CORRECT ANSWER To vet incoming comments on your channel or specific videos by approving or deleting them You can publish single-image Instagram posts directly from the Hootsuite dashboard IF you have set-up your Instagram accounts as a _____. - CORRECT ANSWER Business account To manage comments and replies for all of your YouTube channel's videos (in Hootsuite), simply as a ____ stream. - CORRECT ANSWER Published comments _____ are created within ______, similar to how you create individual files within a broader file folder. - CORRECT ANSWER Streams; tabs Which tools are found in the header section of the Hootsuite Dashboard? (pic three) - CORRECT ANSWER Message composer, Account settings, and Quick search What is the most popular and loved feature of Hootsuite? - CORRECT ANSWER The ability to schedule and publish messages to multiple accounts at once When you share a report with a team member in Hootsuite Analytics, you can allow that team member to adjust the parameters of the report to fine-tune the insights being generated. To allow or this collaboration, you must set the permission for that user to: - CORRECT ANSWER 'Can edit' Hootsuite's ever-growing library of 100+ partner apps and integrations is called the: - CORRECT ANSWER App directory When saving messages as drafts, it is important to remember that your draft will no go live unless - CORRECT ANSWER You have scheduled it or clicked 'publish' Lets say you have saved 10 different messages as drafts for a holiday campaign. You now need to schedule these drafts to publish, taking into account other messages that might already be scheduled. Which tool would be most effective for the tasks? - CORRECT ANSWER Use the Hootsuite Planner to drag and drop the drafts into the most appropriate time slots Some of the Apps in Hootsuite App Directory include 'plugins' which means that the app: - CORRECT ANSWER Can be integrated across your entire dashboard, rather than just within a stream Which statement most accurately describes incoming message assignments functionality in Hootsuite Mobile? - CORRECT ANSWER Assignments made from your desktop dashboard will be visible on mobile and vice versa The following Hootsuite Mobile functionality makes it easy to collaborate with your teammates on the go: - CORRECT ANSWER Assignments and approvals When publishing to Pinterest from Hootsuite, you must include two items, which are: - CORRECT ANSWER A photo and a link A benefit for using the Post Performance area within Hootsuite Analytics is that it shows: - CORRECT ANSWER Stats for posts published both natively and through Hootsuite Why would you want to add someone to a Twitter list in Hootsuite? - CORRECT ANSWER To create a focused feed of similar users such as industry influencers, advocates, or competitors You want to drive traffic to a new landing page for a campaign, and want a web address that's short, easy to remember, trackable, and reflective of your brand. Hootsuite supports you with: - CORRECT ANSWER Vanity URLs A report in Hootsuite Analytics has a flexible, interactive interface into which you can drag and drop an unlimited number of - CORRECT ANSWER Tiles, which are individual displays of a specific metric Publishing to Pinterest with Hootsuite saves time because: - CORRECT ANSWER You can schedule and post to multiple accounts and boards at the same time What best describes the benefit of using Hootsuite, as compared to engaging natively from specific social networks? - CORRECT ANSWER Hootsuite lets you monitor and engage with all your social networks in one place, decreasing the risk of missing an important engagement opportunity Which of the following is not a feature of Hootsuite? - CORRECT ANSWER The ability to fully automate your social media marketing activities (i.e., the autopilot feature) Lets say you draft a message in Hootsuite, but then want to create several variations of that message, without altering the original. Which of the following actions would you take? - CORRECT ANSWER Duplicate a draft The data shown in the Post Performance area within Hootsuite Analytics is updated for the first ___ that a post is live - CORRECT ANSWER 31 days The purpose of the social profile picker in composer is to: - CORRECT ANSWER Identify the social networks to which you'd like to publish your message When using Hootsuite's bulk composer, all messages must be schedules at least ___ ahead of when you plan to import the CSV file into Hootsuite. - CORRECT ANSWER 10 minutes When its time to publish an Instagram message to a personal Instagram account, how does the Hootsuite mobile app alert you that it's time to press the publish button in the Instagram app? - CORRECT ANSWER Push notification Hootsuite mobile is useful for teams because of the following functionality: - CORRECT ANSWER Assignments and approvals Which of the options below best describes the action being undertaken in the visual (duplicate) - CORRECT ANSWER Creating a new stream for engaging with your audience Anything you want to do in Hootsuite can be found in either the header or the sidebar, with the main workspace is in the center. Which of the following is not a feature you'll find in the sidebar (see image below for reference)? - CORRECT ANSWER Notifications The reports feature in Hootsuite Analytics is: - CORRECT ANSWER A fully customizable, real-time display of social metrics data What's the difference between a stream and a tab? - CORRECT ANSWER Streams display content from your social networks, and tabs house a collection of streams Which of the following is not an action you can perform in the pictured area of the Hootsuite dashboard? - CORRECT ANSWER Save a composed message as a draft Geo-search streams are used to help you find tweet and Titter conversations relevant to your brand that are happening in: - CORRECT ANSWER Specific physical locations or regions Which of the following actions can NOT be done in the Hootsuite Planner feature? - CORRECT ANSWER Perform a geo-search When using Hootsuite's mobile notification workflow to publish images to your phone personal Instagram account, which step do you need to complete on your phone? - CORRECT ANSWER Publishing the image to your Instagram account If you need to keep track of a large number of published or scheduled messages sent to a variety of social networks, Hootsuite ____ is an important product area for you to familiarize yourself with. - CORRECT ANSWER Publisher To determine the ROI of you social media activities, which Hootsuite product would you use? - CORRECT ANSWER Hootsuite Analytics With Hootsuite's Mobile Pap you can share ____ with teams, which allows everyone to monitor the same social feed and see which messages have been responded to and by whom - CORRECT ANSWER Streams To access the Hootsuite App Directory, go to the: - CORRECT ANSWER Launch menu, extensions dropdown, analytics dashboard, settings panel There are several ways you can schedule new messages in Hootsuite. Which of the following doesn't belong? - CORRECT ANSWER From the drop down menu in a search stream The Hootsuite Analytics overview automatically analyzes two time periods: the one you select, and the corresponding length of time before that. For example, if you select the last 7 days, the overview will automatically pull data from the previous 14 days. Why would this be a benefit? - CORRECT ANSWER To put your analytics results in a more historical perspective Overview and reports are modules within which Hootsuite product? - CORRECT ANSWER Hootsuite Analytics You can do all of the following actions in the Composer, except: - CORRECT ANSWER Search for mentions of your company name By setting a team member's permission to 'can edit' on a report in Hootsuite Analytics, you are granting them: - CORRECT ANSWER Full editing rights to that report When using the Composer in Hootsuite's Mobile app, which options are available for sending your message? - CORRECT ANSWER Send now, auto-schedule, or schedule a custom time When composing messages in Hootsuite, how would you make a rough draft of a message available with a team or team member for collaboration? - CORRECT ANSWER Assign the message to a social network the team or team member manages, the click 'save draft' ____ allow you to monitor social activity around certain keywords, phrases and even specific users or locations, and respond where appropriate. - CORRECT ANSWER Search streams The Hootsuite bulk composer allows you to: - CORRECT ANSWER Schedule up to 350 messages at one time, including existing scheduled messages When you add an RSS feed to Hootsuite's publisher, posts from blogs and websites you designate will be: - CORRECT ANSWER Automatically posted to the social network you choose, with prescripted message and a trackable link In Hootsuite Analytics, what is an advantage of sharing a report with a colleague rather than sending them a static analytics report? - CORRECT ANSWER Reports provide your colleagues with continuous access to real time data, whenever they want it Let's say you're creating a search stream in your Hootsuite dashboard, to find mentions of the phrase vacation holiday getaway. How do you ensure that the exact phrase gets searched for, rather than the individual words in the phrase? - CORRECT ANSWER Quotation marks around the phrase To share access to a Hootsuite analytics report with your colleagues you need to use the share button to: - CORRECT ANSWER Share it via email The best place to search for free (and paid) software for customizing your Hootsuite dashboard to your exact business need is called the: - CORRECT ANSWER App directory Let's say you want to monitor all the comments on a campaign YouTube video you've just launched. To do this create a 'My Videos' stream, find the campaign video, and then select '_____.' - CORRECT ANSWER Create content stream Within the Hootsuite Composer, you can transform URLs into what's called an 'owly' link, which of the following are reasons you'd want to use this feature (pick two) - CORRECT ANSWER Owly links are trackable, which means you can track how many people clicked it and Owly links use less characters than regular URLs YouTube is a great source for curating interesting content for your audience. Hootsuite helps with its built in YouTube ______. This lets you discover new videos based on keywords or key phrases - CORRECT ANSWER Search stream [Show Less]
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