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Hootsuite Certification Exam (10 sets) Questions with Verified Answer 2023,100% CORRECT
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Hootsuite Certification Exam 50 Questions with Answer 2023,100% CORRECT
Hootsuite Certification Exam 50 Questions with Answer 2023 After you've uploaded posts into Hootsuite'sBulk Composer, what's the best place to vet and... [Show More] preview those scheduled posts? 1 - Answer: Planner - Planner - Boards and Streams - Analytics - Insights - Impact Which of the following is not a benefit of publishing to Instagram using Hootsuite? 2 - Answer: Adding location tags and swipe-up links to your post from within the Composer - Scheduling and rescheduling multiple posts in advance - Reviewing Instagram analytics alongside metrics from your other social accounts - Adding location tags and swipe-up links to your post from within the Composer - Viewing comments on your Instagram content in the same window as engagements on your other social accounts. When managing Instagram with Hootsuite, we recommend using Instagram Business accounts. Why is this? 2 - Answer: You can publish directly to Instagram without using your phone or the Instagram app - Profile metrics for Personal Instagram accounts require 10K+ followers - Business profiles allow you to upload videos that are more than 60 seconds long - You can publish directly to Instagram without using your phone or the Instagram app - Business profiles that are linked to Hootsuite are more discoverable on Instagram natively Geo-search streams are used to help you find social media conversations relevant to your brand that are happening 3 - Answer: in specific physical locations - on specific social networks - in your home country - on private profiles or closed networks - in pre-set topic areas - in specific physical locations In Hootsuite Inbox, you can see all the correspondence between a user and your organization on a particular social channel, including public and private conversations. This is useful for 4 - ? Answer: understanding the full context of the most recent exchange - understanding the full context of the most recent exchange - targeting paid advertisments to the user more accurately. - gathering marketing analytics on the user's behaviour. - feeding data into Hootsuite chatbot for more human-like responses. What is the most popular feature of Hootsuite? 5 - Answer: Scheduling and publishing messages to multiple accounts at once - Geo-locating conversations and geo-targeting messages. - Scheduling and publishing messages to multiple accounts at once - Social media analytics and metrics. - Automating all your social media activities. Anything you want to do in Hootsuite can be found in the ________, with the main workspace in the _________? 6 - Answer: Sidebar; center - Settings; Streams - Nav-panel; dashboard - Header; Sidebar - Sidebar; center Select the 4 features that are available on the Hootsuite Mobile app 7 - Answer: Inbox and Settings, Publisher, Streams, Composer - Inbox and Settings - Publisher - Streams - Insights - Impact - Team Metrics - Composer Which of the following is not a benefit of using Hootsuite Analytics? 8 - Answer: Accurate estimates of the monetary value of each like, retweet, share, and new follower you recieve - It's more efficient to review your accounts' social metrics in one dashboard, rather than visiting numerous native accounts individually - Reviewing metrics in a highly visual, customizable interface - Accurate estimates of the monetary value of each like, retweet, share, and new follower you recieve Let's say you're creating a search stream in your Hootsuite dashboard, to find mentions of the phrase vacation holiday getaway. How do you ensure that the exact phrase gets searched for, rather than the individual words in the phrase? 9 - Answer: quotation marks around the phrase - asterisks around the phrase - ampersands before the phrase -Boolean operators after the phrase - @ symbol after the phrase - quotation marks around the phrase Within the Hootsuite Composer, you can transform URLs into an 'Owly' link. Which of the following are reasons you'd want to use this feature. (Pick two) 10 - ? Answer: Owly links track how many people clicked it & Owly links use less characters than regular URLs - Owly links provide higher resolution previews of the webpage being linked to - Owly links are prioritized by social networks - Owly links track how many people clicked it - Owly links use less characters than regular URLs A Report in Hootsuite Analytics has a flexible, interactive interface into which you can drag and drop up to 100 11 - Answer: tiles, which are individual displays of a specific metric - campaigns, each of which are targeted at a social media objective or goal - tiles, which are individual displays of a specific metric - trendwatchers, which are pre-set displays of Line Charts, Tables, and TreeMaps - overviews, which are pre-set collections of metrics data - data elves, who work hard for their money What Hootsuite resources would you use to learn best practices for managing your Social Accounts using the Hootsuite dashboard? Hootsuite Academy/Learning Questions - Answer: All of these - All of these - Hootsuite Resource Library - Hootsuite Academy - Hootsuite Blog - Hootsuite Help Centre If you wanted to demonstrate to potential future employers that you can use the Hootsuite Platform proficiently, what would you do? Hootsuite Academy/Learning Questions - Answer: Complete the Hootsuite Academy Platform Certification Course, and add your Credential to your LinkedIn Profile. - Complete the Hootsuite Academy Platform Certification Course, then print out your Certificate and put it on your wall. - Complete the Hootsuite Academy Platform Certification Course, and add your Credential to your LinkedIn Profile. - Complete the Hootsuite Social Marketing Certification Course - Add Hootsuite as a previous employer in your resume When using the Hootsuite Composer, what's the purpose of the social profile picker? 12 - Answer: To select the social profiles to which you want to publish your post. - To connect an existing social media account (e.g., Facebook, LinkedIn) to your Hootsuite dashboard - To select the social profiles to which you want to publish your post. - To monitor account activity on your social accounts connected to Hootsuite. - To create a network-specific search stream in the Engagement area. To share access to a Hootsuite Analytics report with your colleagues you need to use the Share button to: 13 - Answer: Enter their name or email address - auto-populate an internal CRM message - create and copy a custom owly link which you can then share - open a printer friendly version of the board - Enter their name or email address In Hootsuite Analytics, what is an advantage of sharing a Report with a colleague rather than sending them an exported pdf? 14 - Answer: Reports provide your colleagues with continuous access to updated data - Reports feature a built-in ROI calculator that grades your company's social activities relative to your defined social media objectives - Reports predict what the recipient/stakeholder wants to see and tailors the information accordingly - Reports include a chatbot that offers personalized recommendations on how to optimize your campaigns - Reports provide your colleagues with continuous access to updated data When using the Hootsuite Planner, the fastest way to compose a new post is to 15 - ? Answer: click on a time slot and choose new post - press "command N" for new and begin typing - create a new stream and click the plus sign - exit Planner and open the Composer - click on a time slot and choose new post The Post Performance area within Hootsuite Analytics is the best place to 16 - Answer: review metrics for your published posts, by network - build social posts out of previously published posts - produce a pie chart of your social share of voice - review metrics for your published posts, by network - get a professional critique of your social media strategy - receive insights into our dystopian future Say you're managing Instagram for an organization, and don't have access to its Facebook Page. How would you finish the setup process? 17 - ? 50% Answer: Request Super-Admin permissions in Hootsuite, which allows you to connect from within Hootsuite only & Ask the owner of the Facebook Page to add you as an Admin or Editor to their page - Connect the Instagram account to your own personal Facebook profile instead - Request Super-Admin permissions in Hootsuite, which allows you to connect from within Hootsuite only - Create a fake Facebook Page for the organization that you can access - Ask the owner of the Facebook Page to add you as an Admin or Editor to their page The Hootsuite Inbox is used for 18 - Answer: all the options in this list - getting a quick overview of public and private messages received on your social accounts. - all the options in this list - saving a collection of regularly used responses, so you can reply faster - responding directly to comments made on a thread If you need to keep track of a large number of published or scheduled posts sent to a variety of social accounts, which is the best Hootsuite feature to use? 19 - Answer: Publisher - Assignments - Inbox - Engagement - Content Library - Publisher - Approvals Queue When saving messages as drafts, it's important to remember that your draft will not go live unless _______. 20 - Answer: You have scheduled it or clicked Publish - You have approval from a Super-Admin - You have unlocked the draft for editing - You have admin permissions or higher - You have sacrificed one chicken as an offering to the gods - You have scheduled it or clicked Publish With the Hootsuite Promote feature, what are the two main ways you can pay to promote your published organic content? (pick two) 21 - Answer: Automatic Organic Performance Promotion & Single Post Boosting - Automatic Organic Performance Promotion - Intelligent Cost Per Click - Automagic ROI Enhance Feature - Single Post Boosting - Automated Boosting You can do all of the following actions in the Hootsuite Composer, except 22 - Answer: search for mentions of your company name - pick the social accounts to which you want to publish your post - convert a web address into a shortened, trackable owly link - schedule when your post should publish - add alt-text to make the content more accessible - search for mentions of your company name The data shown in the Post Performance area within Hootsuite Analytics is updated for the first _____ that a post is live. 23 - Answer: 24 hours - 14 weeks - 24 hours - 31 days - 7 days What happens if you try to connect your Personal Instagram account to your Facebook Business Page, in Facebook? 24 - Answer: Your Personal Instagram account will automatically be converted into a Business account & You'll receive an error message, outlining what steps you need to take next - Your Instagram account will be connected to your personal Facebook profile, rather than your Business Page - You'll receive an error message, outlining what steps you need to take next - Nothing, there are no differences between using Instagram Personal and Business accounts in Hootsuite - Your Personal Instagram account will automatically be converted into a Business account What is not an advantage of managing Instagram with Hootsuite? 25 - Answer: Auto-generate content that's similar to your competitors' highest performing posts - The ability to set numerous hashtag search streams side by side and engage with the resulting posts in one place - Access to advanced analytics tools to optimize your Instagram strategy - Managing your scheduled Instagram content alongside scheduled posts on your other social networks - Building and scheduling many Instagram posts in one place - Auto-generate content that's similar to your competitors' highest performing posts The top of the 'Hootsuite Organizations' structure is the 26 - Answer: super-admin level - super-admin level - team admin level - ow.ly level - executive level - admin level Which of the following is not an action you can perform in the pictured area of the Hootsuite dashboard? 27 - Answer: Send a direct message to a user - Save a composed post as a draft Like and reply - Send a direct message to a user - Search for hashtags or keywords - Retweet and favourite Hootsuite's Photo Editor includes numerous tools to help you optimize the photos you are sharing. You can find the Photo Editor: 28 - Answer: All of the options in this list - In the Composer, after selecting a photo to post. - Under "Edit Asset" in the Content Library. - In the Promote area, for editing paid ads. - All of the options in this list What Hootsuite Analytics feature allows you to share an unlimited amount of customizable social analytics data, to surface the performance of your organization's social accounts to key stakeholders? 29 - ? Answer: The Social Data Share feature - Social Return Transparency - the Metrics module - the Insights feature - the Social Data Share feature - the Reports feature - SOC_ROI_DIST When using Hootsuite's Bulk Composer, how far in advance must your posts be scheduled ahead of when the CSV file is uploaded into Hootsuite? 30 - Answer: 10 minutes - 2 hours - 10 minutes - 2 hours - 1 day - 30 minutes Where in the dashboard would you primarily view and engage with your audience and the social media content published by others? 31 - ? Answer: The Boards and Streams area - The Composer area - The Boards and Streams area - The App Directory area - The content library area _______ are created within ________, similar to how you create individual files within a broader file folder. 32 - Answer: Streams; Boards - Libraries; Engagement - Arrows; columns - Engagements; Publisher - Streams; Boards - Tabs; social networks The best place to search for free (and paid) software for customizing your Hootsuite dashboard to your exact business need is called the 33 - Answer: App Directory - Partner Library - Hootsuite App Store - Hootsuite Impact tab - Explore tab - App Directory Publishing to Pinterest with Hootsuite saves time because 34 - ? Answer: you can schedule and post to multiple Pinterest accounts and boards at the same time. - it guarantees your pin will receive more engagement than posting natively. - you can schedule and post to multiple Pinterest accounts and boards at the same time. - it automatically edits any image you upload into Pinterest specific dimensions. - the Composer window suggests popular content for you to repin. Why would you want to add a moderate stream for YouTube in your Hootsuite Dashboard? How to Engage Your YouTube Community with Hootsuite - Answer: to approve or delete incoming comments on your channel or specific videos - to view analytics on your YouTube channel and videos - to limit the number of videos shown in a stream (per 24 hours) to below the threshold you define. - to automatically flag comments that contain keywords that you've pre-defined in your YouTube settings - to approve or delete incoming comments on your channel or specific videos - to curate non-offensive video content that will resonate with the broadest possible cross-section of your audience See the visual below. Why is the action being taken here important? 35 - Answer: Without adding social networks, you can't take any actions within the Hootsuite dashboard. - Adding 3rd party apps to your Hootsuite account is a great way to customize your dashboard for your unique business case. - Running reports is a vital part of demonstrating ROI. - Publishing messages is how you'll engage your audience. - Without adding social networks, you can't take any actions within the Hootsuite dashboard. Which description below best describes the action being performed here? 36 - Answer: Adding a social account to Hootsuite - Creating a search stream - Sharing account permissions with your team - Adding a social account to Hootsuite - Composing a post for your audience - Scheduling a post To manage and coordinate the social media activities of a team of people within Hootsuite, you'll need to use 37 - ? Answer: - account provisioning - Hootsuite Collaboration feature - Hootsuite Impact - Telepathy - Hootsuite Organizations - Google's Teams plug-In Your organization is planning a new marketing campaign to promote downloads of a new app. As Social Media Manager, your primary KPI is to drive as many people as possible to the landing page, using the organization's 5 social media accounts. Your plan is to Compose and Schedule 50 posts, which will contain: a) brand-approved visuals (shared with you on a 3rd party Cloud App, like Google Drive, and then cropped appropriately for each social network), b) captions supplied by a Team Member (who is also part of your Hootsuite Organization), and c) a shortened, trackable weblink for the marketing landing page. What Hootsuite tool is irrelevant to accomplishing this task? Dashboard Comprehension Questions - ? Answer: - Owly Link Shortener - Hootsuite Inbox - Hootsuite Photo Editor - Hootsuite Composer Drafts - Hootsuite App Directory You need to send one social post to Facebook and Instagram simultaneously, tracking link clicks within the post. You also need to share the results of this test with a colleague. Which Hootsuite features/products should you use to accomplish these activities? (Pick all that apply) Dashboard Comprehension Questions - ? Answer: - Amplify - Owly Shortener - Hootsuite Analytics, Reports - Hootsuite Planner - Hootsuite Composer - All of the above You're in charge of drafting and strategically scheduling one month's worth of social media content for your organization's Instagram, Facebook, and Twitter accounts (~250 posts). Once published, you need to monitor engagements on the posts closely, and flag any negative comments received with your manager. Which of the following Hootsuite tools are not relevant to this use case? (Pick two) Dashboard Comprehension Questions - ? Answer: - Hootsuite Ads - Hootsuite Inbox - Hootsuite Analytics - Bulk Composer - Hootsuite Streams (Search, Published Posts, and Comments) - Hootsuite Amplify - Hootsuite Planner Imagine your brand team supplies you with 30 visual assets (stored on Google Drive), to be shared out on all social accounts in December. The social posts supporting these assets need to be scheduled around 100 other "business as usual" social posts already scheduled in that month, on multiple networks. What Hootsuite tools/features should you use to accomplish this task? (Pick all that apply) Dashboard Comprehension Questions - ? Answer: - Hootsuite Inbox - All of the above - Hootsuite Streams, Published Posts - Hootsuite App Directory - Hootsuite Analytics, Shared Reports - Hootsuite Composer - Hootsuite Publisher Why is it more beneficial to interact with your audience using Hootsuite, rather than engaging natively from specific social accounts? 38 - Answer: Hootsuite lets you create specific streams to monitor social media engagements, and respond efficiently in one workspace more accurately than social networks' native AI functionality. - Hootsuite has an 'auto-engagement' feature that interacts with your followers - Hootsuite allows you to see the contents of private profiles, providing thorough and accurate customer insights. - Hootsuite more accurately estimates the dollar value of a like, share, and retweet. - Hootsuite lets you create specific streams to monitor social media engagements, and respond efficiently in one workspace more accurately than social networks' native AI functionality. What is the best way to collaborate with your team when publishing Instagram Stories from Hootsuite? 39 - Answer: Schedule Stories in the Planner so they can be reviewed and edited by the approver directly - Implement a robust approval process with multiple touch points so every team member has input - Save the Story as a draft, then share it with your team via Hootsuite Inbox to gather feedback before publishing - Schedule Stories in the Planner so they can be reviewed and edited by the approver directly - Add specific publishing notes in the composer to help guide the teammate ultimately publishing the Stories What must be enabled in Hootsuite for Instagram Stories to publish successfully? 39 - Answer: Direct Publishing Notifications - The Instagram Stories integration - Direct Publishing Notifications - The Mobile Publishing workflow - Super-admin organization permissions With Hootsuite's Mobile App, you can collaborate with your team on social media activities. Which of the following is not a feature you would use to collaborate with a teammate? 40 - ? Answer: - Analytics - Message Approvals - Inbox - Drafts - Assignments Why would you want to add someone to a Twitter list in Hootsuite? 41 - ? Answer: to create a focused feed of similar users such as industry influencers, advocates, or competitors - to boost the SEO of your Twitter posts - to block them from commenting or re-sharing your posts - to create a focused feed of similar users such as industry influencers, advocates, or competitors - to group together your published tweets by topic for easier reference - to send targeted direct messages in bulk [Show Less]
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Hootsuite Certification Exam 59 Questions with Answers 2023,100% CORRECT
Hootsuite Certification Exam 59 Questions with Answers 2023 After you've uploaded posts into Hootsuite's Bulk Composer, what's the best place to vet... [Show More] and preview those scheduled posts? Impact Planner Analytics Boards and Streams Insights - CORRECT ANSWER Planner Which of the following is not a benefit of publishing to Instagram using Hootsuite? Scheduling and rescheduling multiple posts in advance. Reviewing Instagram analytics alongside metrics from your other social accounts. Adding location tags and swipe-up links to your post from within the Composer. Viewing comments on your Instagram content in the same window as engagements on your other social accounts. - CORRECT ANSWER Adding location tags and swipe-up links to your post from within the Composer. When managing Instagram with Hootsuite, we recommend using Instagram Business accounts. Why is this? Business profiles that are linked to Hootsuite are more discoverable on Instagram natively. Profile metrics for Personal Instagram accounts require 10K+ followers. Business profiles allow you to upload videos that are more than 60 seconds long. You can publish directly to Instagram without using your phone or the Instagram app. - CORRECT ANSWER You can publish directly to Instagram without using your phone or the Instagram app. Geo-search streams are used to help you find social media conversations relevant to your brand that are happening on specific social networks in specific physical locations in your home country on private profiles or closed networks in pre-set topic areas - CORRECT ANSWER in specific physical locations In Hootsuite Inbox, you can see all the correspondence between a user and your organization on a particular social channel, including public and private conversations. This is useful for gathering marketing analytics on the user's behaviour. feeding data into Hootsuite chatbot for more human-like responses. targeting paid advertisements to the user more accurately. understanding the full context of the most recent exchange. - CORRECT ANSWER understanding the full context of the most recent exchange. What is the most popular feature of Hootsuite? Geo-locating conversations and geo-targeting messages. Scheduling and publishing messages to multiple accounts at once. Social media analytics and metrics. Automating all your social media activities. - CORRECT ANSWER Scheduling and publishing messages to multiple accounts at once. Anything you want to do in Hootsuite can be found in the ________, with the main workspace in the _________? Settings; Streams Sidebar; center Nav-panel; dashboard Header; Sidebar - CORRECT ANSWER Header; Sidebar Select the 4 features that are available on the Hootsuite Mobile app - Inbox and Settings - Publisher - Streams - Insights - Impact - Team Metrics - Composer - CORRECT ANSWER Inbox and Settings, Publisher, Streams, Composer Which of the following is not a benefit of using Hootsuite Analytics? - It's more efficient to review your accounts' social metrics in one dashboard, rather than visiting numerous native accounts individually. - Reviewing metrics in a highly visual, customizable interface. - Accurate estimates of the monetary value of each like, retweet, share, and new follower you receive. - CORRECT ANSWER Accurate estimates of the monetary value of each like, retweet, share, and new follower you receive. Which of the following is not a benefit of using Hootsuite Analytics? A) Metrics data are updated in real-time B) It's more efficient to gather metrics data in one place, rather than several different sources C) Highly accurate estimates of the monetary value of each Like, Retweet, Share, and new Follower D) Highly visual, customizable interface - CORRECT ANSWER C) Highly accurate estimates of the monetary value of each Like, Retweet, Share, and new Follower Let's say you're creating a search stream in your Hootsuite dashboard, to find mentions of the phrase vacation holiday getaway. How do you ensure that the exact phrase gets searched for, rather than the individual words in the phrase? @ symbol after the phrase. quotation marks around the phrase. ampersands before the phrase. asterisks around the phrase. Boolean operators after the phrase. - CORRECT ANSWER quotation marks around the phrase Within the Hootsuite Composer, you can transform URLs into an 'Owly' link. Which of the following are reasons you'd want to use this feature. (Pick two) owly links are prioritized by social networks. owly links are perceived as more trustworthy than regular URLs. owly links are trackable, which means you can track how many people clicked it. owly links provide higher resolution previews of the webpage being linked to. owly links use less characters than regular URLs. - CORRECT ANSWER owly links are trackable, which means you can track how many people clicked it. & owly links use less characters than regular URLs A Report in Hootsuite Analytics has a flexible, interactive interface into which you can drag and drop up to 100 - campaigns, each of which are targeted at a social media objective or goal - tiles, which are individual displays of a specific metric - trendwatchers, which are pre-set displays of Line Charts, Tables, and Tree Maps - overviews, which are pre-set collections of metrics data - data elves, who work hard for their money - CORRECT ANSWER tiles, which are individual displays of a specific metric What Hootsuite resources would you use to learn best practices for managing your Social Accounts using the Hootsuite dashboard? Hootsuite Help Centre Hootsuite Blog All of these Hootsuite Academy Hootsuite Resource Library - CORRECT ANSWER All of these If you wanted to demonstrate to potential future employers that you can use the Hootsuite Platform proficiently, what would you do? Complete the Hootsuite Academy Platform Certification Course, then print out your Certificate and put it on your wall. Complete the Hootsuite Social Marketing Certification Course Add Hootsuite as a previous employer in your resume Complete the Hootsuite Academy Platform Certification Course, and add your Credential to your LinkedIn Profile. - CORRECT ANSWER Complete the Hootsuite Academy Platform Certification Course, and add your Credential to your LinkedIn Profile. When using the Hootsuite Composer, what's the purpose of the social profile picker? to connect an existing social media account (e.g., Facebook, LinkedIn) to your Hootsuite dashboard. to monitor account activity on your social networks connected to Hootsuite. to select the social profiles to which you want to publish your message. to create a network specific search stream in the Engagement area. - CORRECT ANSWER To select the social profiles to which you want to publish your post. To share access to a Hootsuite Analytics report with your colleagues you need to use the Share button to: auto-populate an internal CRM message. open a printer friendly version of the board. share it via email. create and copy a custom owly link which you can then share. - CORRECT ANSWER share it via email. In Hootsuite Analytics, what is an advantage of sharing a Report with a colleague rather than sending them an exported pdf? Reports provide your colleagues with continuous access to updated data. Reports feature a built-in ROI calculator that grades your company's social activities relative to your defined social media objectives. Reports include a chatbot that offers personalized recommendations on how to optimize your campaigns. Reports predict what the recipient/stakeholder wants to see and tailors the information accordingly. - CORRECT ANSWER Reports provide your colleagues with continuous access to updated data When using the Hootsuite Planner, the fastest way to compose a new post is to press "command N" for new and begin typing. exit Planner and open the Composer. click on a time slot and choose new post. create a new stream and click the plus sign. - CORRECT ANSWER click on a time slot and choose new post The Post Performance area within Hootsuite Analytics is the best place to receive insights into our dystopian future. build social posts out of previously published posts. produce a pie chart of your social share of voice. get a professional critique of your social media strategy. review metrics for your published posts, by network. - CORRECT ANSWER review metrics for your published posts, by network Say you're managing Instagram for an organization, and don't have access to its Facebook Page. How would you finish the setup process? Create a fake Facebook Page for the organization that you can access.. Connect the Instagram account to your own personal Facebook profile instead. Ask the owner of the Facebook Page to add you as an Admin or Editor to their page. Request Super-Admin permissions in Hootsuite, which allows you to connect from within Hootsuite only. - CORRECT ANSWER Request Super-Admin permissions in Hootsuite, which allows you to connect from within Hootsuite only. & Ask the owner of the Facebook Page to add you as an Admin or Editor to their page. The Hootsuite Inbox is used for saving a collection of regularly used responses, so you can reply faster. all the options in this list. responding directly to comments made on a thread. getting a quick overview of public and private messages received on your social accounts. - CORRECT ANSWER all the options in this list If you need to keep track of a large number of published or scheduled posts sent to a variety of social accounts, which is the best Hootsuite feature to use? Publisher Inbox Engagement Approvals Queue Assignments Content Library - CORRECT ANSWER Publisher When saving messages as drafts, it's important to remember that your draft will not go live unless _______. you have approval from a Super-Admin. you have admin permissions or higher. you have unlocked the draft for editing. you have scheduled it or clicked 'Publish.' - CORRECT ANSWER you have scheduled it or clicked 'Publish.' With the Hootsuite Promote feature, what are the two main ways you can pay to promote your published organic content? (pick two) Intelligent Cost Per Click Automated Boosting Single Post Boosting Automatic Organic Performance Promotion Automagic ROI Enhance Feature - CORRECT ANSWER Automated Boosting Single Post Boosting You can do all of the following actions in the Hootsuite Composer, except search for mentions of your company name. convert a web address into a shortened, trackable owly link. pick the social accounts to which you want to publish your post. add alt-text to make the content more accessible. schedule when your post should publish. - CORRECT ANSWER search for mentions of your company name The data shown in the Post Performance area within Hootsuite Analytics is updated for the first _____ that a post is live. 24 hours 31 days 14 weeks 7 days - CORRECT ANSWER 31 days What happens if you try to connect your Personal Instagram account to your Facebook Business Page, in Facebook? Your Personal Instagram account will automatically be converted into a Business account. You'll receive an error message, outlining what steps you need to take next. Nothing, there are no differences between using Instagram Personal and Business accounts in Hootsuite. Your Instagram account will be connected to your personal Facebook profile, rather than your Business Page. - CORRECT ANSWER Your Personal Instagram account will automatically be converted into a Business account. & You'll receive an error message, outlining what steps you need to take next. What is not an advantage of managing Instagram with Hootsuite? Managing your scheduled Instagram content alongside scheduled posts on your other social networks. Auto-generate content that's similar to your competitors' highest performing posts. Access to advanced analytics tools to optimize your Instagram strategy. Building and scheduling many Instagram posts in one place. The ability to set numerous hashtag search streams side by side and engage with the resulting posts in one place. - CORRECT ANSWER Auto-generate content that's similar to your competitors' highest performing posts. The top of the 'Hootsuite Organizations' structure is the executive level super-admin level team admin level ow.ly level admin level - CORRECT ANSWER super-admin level Which of the following is not an action you can perform in the pictured area of the Hootsuite dashboard? save a composed message as a draft. search for hashtags or keywords. send a direct message to a user. retweet and favourite. like and reply. - CORRECT ANSWER save a composed message as a draft Which of the following is not an action you can perform in the pictured area of the Hootsuite dashboard? send a direct message to a user like and reply search for hashtags or keywords publish an outgoing message with photos retweet and like - CORRECT ANSWER publish an outgoing message with photos Hootsuite's Photo Editor includes numerous tools to help you optimize the photos you are sharing. You can find the Photo Editor: In the Composer, after selecting a photo to post. In the Promote area, for editing creative for paid ads. All of the options in this list Under "Edit Asset" in the Content Library. - CORRECT ANSWER All of the options in this list What Hootsuite Analytics feature allows you to share an unlimited amount of customizable social analytics data, to surface the performance of your organization's social accounts to key stakeholders? the Insights feature the Reports feature Social Return Transparency the Social Data Share feature the Metrics module SOC_ROI_DIST - CORRECT ANSWER the Reports feature When using Hootsuite's Bulk Composer, how far in advance must your posts be scheduled ahead of when the CSV file is uploaded into Hootsuite? 1 day 2 hours 10 minutes 30 minutes 2 hours - CORRECT ANSWER 10 minutes Where in the dashboard would you primarily view and engage with your audience and the social media content published by others? the content library tabs and streams the compose box the apps directory - CORRECT ANSWER tabs and streams _______ are created within ________, similar to how you create individual files within a broader file folder. A) Streams, Tabs B) Tabs, Streams C) Engagements, Publisher D) Libraries, Engagement E) Arrows, Columns - CORRECT ANSWER A) Streams, Tabs The best place to search for free (and paid) software for customizing your Hootsuite dashboard to your exact business need is called the Partner Library Explore tab App Directory Hootsuite Impact tab Hootsuite App Store - CORRECT ANSWER App Directory Publishing to Pinterest with Hootsuite saves time because it automatically edits any image you upload into a more 'pin-able' version. it guarantees your pin will receive more engagement than posting natively. you can schedule and post to multiple accounts and boards at the same time. the Composer window suggests popular content for you to Repin. - CORRECT ANSWER you can schedule and post to multiple accounts and boards at the same time. Why would you want to add a moderate stream for YouTube in your Hootsuite Dashboard? to limit the number of videos shown in a stream (per 24 hours) to below the threshold you define. to view analytics on your YouTube channel and videos. to automatically flag comments that contain keywords that you've pre-defined in your YouTube settings. to vet incoming comments on your channel or specific videos by approving or deleting them. to curate inoffensive video content that will resonate with the broadest possible cross-section of your audience. - CORRECT ANSWER to vet incoming comments on your channel or specific videos by approving or deleting them. See the visual below. Why is the action being taken here important? Publishing messages is how you'll engage your audience. Without performing this action (at least once), you can't take any actions within the Hootsuite dashboard. Running reports is a vital part of demonstrating ROI. Adding 3rd party apps to your Hootsuite account is a great way to customize your dashboard for your unique business case. - CORRECT ANSWER Without performing this action (at least once), you can't take any actions within the Hootsuite dashboard. Which description below best describes the action being performed here? Creating a search stream Scheduling a post Adding a social account to Hootsuite Composing a post for your audience Sharing account permissions with your team - CORRECT ANSWER Adding a social account to Hootsuite To manage and coordinate the social media activities of a team of people within Hootsuite, you'll need to use Telepathy Google's Teams plug-In Hootsuite Impact Hootsuite Organizations Hootsuite Collaboration feature account provisioning - CORRECT ANSWER Hootsuite Organizations Your organization is planning a new marketing campaign to promote downloads of a new app. As Social Media Manager, your primary KPI is to drive as many people as possible to the landing page, using the organization's 5 social media accounts. Your plan is to Compose and Schedule 50 posts, which will contain: a) brand-approved visuals (shared with you on a 3rd party Cloud App, like Google Drive, and then cropped appropriately for each social network), b) captions supplied by a Team Member (who is also part of your Hootsuite Organization), and c) a shortened, trackable weblink for the marketing landing page. What Hootsuite tool is irrelevant to accomplishing this task? Hootsuite Inbox Drafts Owly Link Shortener Hootsuite Photo Editor Hootsuite Composer Hootsuite App Directory - CORRECT ANSWER Hootsuite Inbox You need to send one social post to Facebook and Instagram simultaneously, tracking link clicks within the post. You also need to share the results of this test with a colleague. Which Hootsuite features/products should you use to accomplish these activities? (Pick all that apply) Owly Shortener Hootsuite Analytics, Reports Hootsuite Composer Hootsuite Planner All of the above Amplify - CORRECT ANSWER Owly Shortener Hootsuite Analytics, Reports Hootsuite Planner You're in charge of drafting and strategically scheduling one month's worth of social media content for your organization's Instagram, Facebook, and Twitter accounts (~250 posts). Once published, you need to monitor engagements on the posts closely, and flag any negative comments received with your manager. Which of the following Hootsuite tools are not relevant to this use case? (Pick two) Hootsuite Inbox Hootsuite Amplify Bulk Composer Hootsuite Analytics Hootsuite Ads Hootsuite Streams (Search, Published Posts, and Comments) Hootsuite Planner - CORRECT ANSWER Hootsuite Ads Hootsuite Amplify Imagine your brand team supplies you with 30 visual assets (stored on Google Drive), to be shared out on all social accounts in December. The social posts supporting these assets need to be scheduled around 100 other "business as usual" social posts already scheduled in that month, on multiple networks. What Hootsuite tools/features should you use to accomplish this task? (Pick all that apply) Hootsuite Analytics, Shared Reports Hootsuite Streams, Published Posts Hootsuite Inbox All of the above Hootsuite App Directory Hootsuite Composer Hootsuite Publisher - CORRECT ANSWER Hootsuite App Directory Hootsuite Composer Hootsuite Publisher Why is it more beneficial to interact with your audience using Hootsuite, rather than engaging natively from specific social accounts? Hootsuite more accurately estimates the dollar value of a like, share, and retweet. Hootsuite allows you to see the contents of private profiles, providing thorough and accurate customer insights. Hootsuite has an 'auto-engagement' feature that interacts with your followers. Hootsuite lets you create specific streams to monitor social media engagements, and respond efficiently in one workspace. more accurately than social networks' native AI functionality. - CORRECT ANSWER Hootsuite lets you create specific streams to monitor social media engagements, and respond efficiently in one workspace. What is the best way to collaborate with your team when publishing Instagram Stories from Hootsuite? Implement a robust approval process with multiple touch points so every team member has input. Save the Story as a draft, then share it with your team via Hootsuite Inbox to gather feedback before publishing. Schedule Stories in the Planner so they can be reviewed and edited by the approver directly. Add specific publishing notes in the composer to help guide the teammate ultimately publishing the Stories. - CORRECT ANSWER Schedule Stories in the Planner so they can be reviewed and edited by the approver directly. What must be enabled in Hootsuite for Instagram Stories to publish successfully? Direct Publishing Notifications Super-admin organization permissions The Mobile Publishing workflow The Instagram Stories integration - CORRECT ANSWER The Mobile Publishing workflow With Hootsuite's Mobile App, you can collaborate with your team on social media activities. Which of the following is not a feature you would use to collaborate with a teammate? Drafts Inbox Message Approvals Assignments Analytics - CORRECT ANSWER Analytics Why would you want to add someone to a Twitter list in Hootsuite? to create a focused feed of similar users such as industry influencers, advocates, or competitors. to send targeted direct messages in bulk. to boost the SEO of your posts. to group together your published tweets by topic for easier reference. to block them from commenting or re-sharing your posts. - CORRECT ANSWER to create a focused feed of similar users such as industry influencers, advocates, or competitors Which of the following actions can not be done in the Hootsuite Planner? viewing tags composing a message editing a message rescheduling a post perform a geo-search - CORRECT ANSWER perform a geo-search Which of the following actions can not be done in the Hootsuite Planner? performing a geo-search rescheduling a post composing a post editing a post - CORRECT ANSWER performing a geo-search In Hootsuite's Promote feature, what are automation triggers used for? Notifying you when your automated posts have exceeded your campaign budget. Instantly trigger campaigns with ROI positive SEO to capture more search engine algorithms. Automatically stopping an advertising campaign that falls below a certain threshold of performance. Putting advertising dollars behind your published posts that meet the criteria you have specified. Analyzing the performance of past posts in bulk, in order to recommend candidates for paid promotion. - CORRECT ANSWER Putting advertising dollars behind your published posts that meet the criteria you have specified. Let's say you're working on a post for a Campaign, and want to create several variations of that post, without altering the original. Which technique or feature would you use? Duplicate a Campaign Array a Post Draft Variant Duplicate a Draft Cascade a Message - CORRECT ANSWER Duplicate a Draft Name the area pictured in the Hootsuite Mobile App Composer Streams Insights Inbox Publisher - CORRECT ANSWER Publisher Say you're drafting a batch of social posts as part of a campaign. You need to access brand-approved visual assets stored on Google Drive to include in your posts. What's the most efficient way to access these visuals? Use the Share button in Google Drive to export the images to Hootsuite. Install the Google Cloud app from the Hootsuite App Store to access the assets directly. Save the images to your desktop from Google Drive, then drag and drop them to Hootsuite Content library. - CORRECT ANSWER Install the Google Cloud app from the Hootsuite App Store to access the assets directly. Say you're managing Instagram for an organization, and don't have access to its Facebook Page. How would you finish the setup process? Create a fake Facebook Page for the organization that you can access. Connect the Instagram account to your own personal Facebook profile instead. Ask the owner of the Facebook Page to add you as an Admin or Editor to their page. Request Super-Admin permissions in Hootsuite, which allows you to connect from within Hootsuite only. - CORRECT ANSWER Ask the owner of the Facebook Page to add you as an Admin or Editor to their page. Request Super-Admin permissions in Hootsuite, which allows you to connect from within Hootsuite only. [Show Less]
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Hootsuite Platform Certification 89 Questions with Answers 2023,100% CORRECT
Hootsuite social marketing certification 125 Questions with Answers brand advocacy programs should contain 4 components: program goals, criteria for ... [Show More] selection, a plan for onboarding, and finally - CORRECT ANSWER a plan for continued engagement let's say you're evaluating a customer of your organization as a potential brand advocate. in addition to the three r's, whats another criteria you could use to determine whether this person would represent your organization well? - CORRECT ANSWER brand affinity shared content can be categorized into two main categories: curated, which is content gathered from trusted sources relevant to your industry, and ___, which is content produced within your organization including items like blog articles, white papers, inforgraphics, guides and visuals - CORRECT ANSWER created when planning out your youtube publishing schedule, stick to ____ _____, as well as a predictable publishing schedule so your subscribers know when to look forward to your next video and what to expect - CORRECT ANSWER a consistent length and production quality when running a paid ad on facebook, which of the following is not a placement option - CORRECT ANSWER facbook gropus when buying an ad for Instagram or facebook, begin by selecting the _____ that most closely matches your business needs - CORRECT ANSWER 'objective' to ensure your brand is being represented in the best light on Instagram, and to discover content from your customers, you should keep an eye on _____ - CORRECT ANSWER photos in which your organization has been tagged Instagram allows you to include clickable links in the following area(s) - CORRECT ANSWER website field to place a video ad over youtube videos, which option would you choose - CORRECT ANSWER a video campaign through google ad expereince you have just uploaded a 4 minute video clip into your IGTV Channel. you've added hashtags in the description to support discoverability. what's another tactic you could have used to surface this video to your followers - CORRECT ANSWER enable automatic publishing of a 60-second preview of the video in your feed when optimizing your social media profiles, be sure to provide a consistent business description across all channels. brainstorm a handful of essential and ____ keywords that describe your company and incorporate them into the copy of your about sections - CORRECT ANSWER seo-friendly which of these is not a part of a social media strategy - CORRECT ANSWER prospecting strategy for sales leads research shows that most facebook users are mobile, and engagement declines dramatically with longer posts. a rule of thumb you should aim to write posts that are around - CORRECT ANSWER 50-60 characters when you've been successful in building a community that is well- acquainted with your brand and products it can become self-monitoring. this means when a question arises - CORRECT ANSWER community members may pipe in with an answer, thereby reducing the resources you dedicate to customer support when it comes to building community, which of the following is not a form of engagement - CORRECT ANSWER geo-targeted posts and tweets if you are creating an Instagram story, with the purpose of gathering audience insights, which would be the bet feature to use? - CORRECT ANSWER a question sticker or poll partnerships with complementary business whose audience shares values with yours are - CORRECT ANSWER a powerful way to grow your community when taking photos for your social channels you can add depth by using roads, buildings, or bridges to create a pathway that leads the viewer's eye to a single spot. this is best described as - CORRECT ANSWER leading lines you are taking photos for Instagram, using your phone's camera, and lighting conditions are not optional. what is the best way to compensate for this, before taking your photo - CORRECT ANSWER tap on your subject and adjust the exposure slider onscreen individual Instagram stories have a limit of 15 seconds for video content. however,using Instagram's segments tool, you can record a longer video. the segments tool then automatically splices this longer video into 15 second segments, that will play consecutively for your viewers. to do this simply: - CORRECT ANSWER hold down the record buttom for the duration of your take before launching a paid social advertising campaign it's best to have - CORRECT ANSWER clear business objectives, a well defined target audience, multiple ad variations when it comes to content marketing on social media, research is the key to understanding what content will resonate with your audience. begin by looking at your social media audit, and then use network-specific tools such as ____ and ____ to identify your audience demographics by network - CORRECT ANSWER facebook's audience insights: twitter analytics on snapchat, a great way to generate buzz and encourage your followers to amplify your brand is by creating image overlays referred to as ___ - CORRECT ANSWER geofilters to take full advantage of your twitter media gallery, ensure that you've uploaded a minimum of - CORRECT ANSWER 6 photos or videos private twitter lists are a great way to ____ - CORRECT ANSWER keep up with competitiors' content wihtout publicly folowing them your social media content strategy should flow naturally from your ____ - CORRECT ANSWER social media strategy and objectives let's say you're a social marketer and you're about to start curating content for your organization. you're looking for tools that will help make this job more efficient and effective. which of the following is not a feature you would generally look for in such a tool? - CORRECT ANSWER list of topics to avoid sharing scope, process for creating and updating documentation, approvals + operational considerations, social media policy and education and training are the 5 constituent parts of what? - CORRECT ANSWER social media governance organizations should have a crisis management plan for social media . this plan should identify the keywords, hashtags etc. that should be continually monitored, to proactively identify external issues before they spiral into a crisis. this component of a crisis management plan is referred to as a ______ - CORRECT ANSWER social media monitoring strategy the facebook page moderation feature: - CORRECT ANSWER prevents comments that contain certain words from being posted which of the following statements describes a best practice regarding your facebook page profile picture - CORRECT ANSWER keep your profile picture consistent ____ are a youtube feature that show up at the end of your video and can be used to lead visitors to a landing page once they have finished watching it - CORRECT ANSWER video cards the best method for determining future social media targets is to establish benchmarks. you can do this by _____ - CORRECT ANSWER extrapolating data from past efforts to estimate future success social media objectives should - CORRECT ANSWER adhere to the SMART framework instant experience is a paid advertising feature on Instagram configured to show media, display a storefront, complete a form, or explore lifestyle images with tagged products. to use instant experience, you'll need to create your ad in ______ - CORRECT ANSWER facebook a social meida content calendar should be broken down into 2 major sections: your ____ which could contain items such as campaign starts, influencer takeovers and new blog posts, and a more fine-grained ___ which could be a detailed schedule of every post for each of your social network - CORRECT ANSWER larger monthly calendar;weekly calendar to grow your community on twitter, it is suggested that you should - CORRECT ANSWER monitor conversations related to your industry and follow people whose interests align with what your community offers community building on LinkedIn by organization with LinkedIn pages can grouped into three main categories - CORRECT ANSWER establishihng an employee network, growing followers of your linkedin page, and buidling active linkedin groups in order to cement positive relationships with your brand advocates on twitter, you should - CORRECT ANSWER engage with their online content and give public shout outs to recognize their support if you're using paid advertisements on twitter, and want more people to see your tweets, what's the best campaign types to use - CORRECT ANSWER awareness an example of an 'earned' social media tactic - CORRECT ANSWER generating positive conversiaotns on soical around your products or services sparking word of mouth recommendatiosn from previous customers forging mutually beneficial influencer relationships encouraging employees to amplify your organization's soical content on their presonal soical channels social media tactics tend to fall into 3 categories - CORRECT ANSWER paid, owned, earned you should keep the information on your LinkedIn profile fairly sparse so people are compelled to navigate to your website for more information about your company - CORRECT ANSWER false LinkedIn offers a unique type of paid advertising, where you can send targeted, customized messages to users' LinkedIn inboxes, where it appears alongside other direct messages. this ad type is called - CORRECT ANSWER sponsored inmail what are the length restrictions when posting video content to the main feed of your Instagram account - CORRECT ANSWER 3 to 60 seconds identifying and defining ____ for the calendar year is essential when planning your social media activity - CORRECT ANSWER key dates and timelines one benefit to having an employee advocacy program is that social - CORRECT ANSWER prioritize messages from individuals over those sent by organizations tools like hootsuite amplify can make running an employee advocacy program easier by allowing you to _____ - CORRECT ANSWER monitor program participation monitor metrics like most shared content or most active advocate provide company news and content that can be shared to advocates social networks with a single tap give advocaes dialy updates of relevant new articles that they should share if you're editing a photo in the Instagram app, and need the bright areas of the image to be brighter without affect the dark areas, which filter would you use - CORRECT ANSWER highlights your social content strategies should vary by network. for example, your post frequency and volume can be much larger on _____ than other networks. this makes _____ a great place to post the same piece of content multiple times and recycle evergreen content - CORRECT ANSWER twitter which of these is not a best practice for increasing engagement on LinkedIn posts - CORRECT ANSWER include 10+ hashtags in your posts a key part of running a business blog is ensuring its content is easily discoverable. make sure all your posts are ____ by incorporating keywords into the title, subheadings and body of your post, as well as the URL - CORRECT ANSWER SEO Friendly? why should social media managers begin the budgeting process for their social marketing program well before final budget numbers are settled? - CORRECT ANSWER to make the most persuasive and data-driven case possible for influencing how much will be awarded when it comes to creating video for your social channels, which of the following is not a best practices - CORRECT ANSWER since video will be consumed on mobile, record videos using mobile as well the key question you want to keep in mind while undertaking a social media audit is: What value is your organization adding to your customers through social media now vs _____ - CORRECT ANSWER the value you want to be adding carrying out social media marketing without a ___ could result in posts that are unbalanced in tone, subject matter, or purpose. organizations wihtout this plan will find It more difficult to achieve social media goals and maintain an effective cadence with their posts - CORRECT ANSWER content strategy when thinking about influencers you'd like to attract to your brand's community, what is the most important criteria to think about? - CORRECT ANSWER someone who can contribute their trusted insight to your community a social media manager for athene suites hotels has gathered hundreds of vacation photos submitted by followers of the organization's Instagram account. the best of these photos will be posted on the channel in an upcoming campaign that celebrates customers. which term best describes these photos - CORRECT ANSWER user-generated content when plotting out the content mix for your upcoming social media publishing schedule, promotional content about your organization shouldn't exceed ____ of your overall content mix - CORRECT ANSWER roughly 1/3rd when drafting your social media posts, always aim to end them with a clear - CORRECT ANSWER call-to-action cover photos have a prominent location in your social media profiles, so you should use this space strategically - for example, it's a great place to ______ - CORRECT ANSWER announce new product releases or generate interest in upcoming events when running an employee advocacy program, eventually you'll need to pull data to demonstrate the program's effectiveness. which of the following is not a common metric that program managers will look at? - CORRECT ANSWER % decrease in cost per click and cost per impression in Instagram stories, you can add up to 10 text hashtags to support discoverability. what are two techniques you could use the maximum number of hashtags while avoiding a cluttered look? - CORRECT ANSWER place a sticker overtop to hide them camouflage them by color matching the text with a background color on Instagram, what are highlights - CORRECT ANSWER a collection of stories, that you curate that dont disappear after 24 hours a social media audit would typically not include" - CORRECT ANSWER KPIs goals and objectives for the coming year what is a unique feature of an Instagram business account versus a personal account - CORRECT ANSWER you can include at least on contact option, in the form of an email, phone number or street address when editing photos within the Instagram app, which filter would best be used to intensify the colors of an image - CORRECT ANSWER saturation on Instagram, a great way to track key influencers and brand advocates to ensure you're engaging with their content is to - CORRECT ANSWER select "turn on post notificaitions" for a user's post, in the feed under facebook's page settings, you can control whether the public can - CORRECT ANSWER tag your photos post to your page reach out to you via private message brand advocates are: - CORRECT ANSWER dedicated fans with whom you should build closer relationships which two of the following are not key components of a social media content strategy - CORRECT ANSWER list of content-specific goals and objectives specifications for profile optimization when dealing with negative sentiment, you should - CORRECT ANSWER address it quickly, and take the conversation to private messaging as needed when creating content for youtube, keep your videos shareavle, accessible and discoverable by using: - CORRECT ANSWER high quality thumbnails, well written titles and descriptions and relevant metatags content curation involves gathering and evaluating pieces of media from respected sources, and then sharing the most valuable gems with your audience. buy modern social media professional in larger organizations also need to gather, evaluate and share relevant content produced ____ - CORRECT ANSWER within their organzation the ____ feature on twitter is a great way to surface trending content, because it lets you save multiple searches using relevant keywords, hashtags, applicable sentiment - CORRECT ANSWER advanced search ____ have become increasingly important because of the decline of organic views and because of the overall increase in the volume of content being published on social channels - CORRECT ANSWER paid tactics ____ increase the efficiency and effectiveness of social marketing tactics. examples include upcontent, right relevance buzzsumo and hootsuite - CORRECT ANSWER 3rd party software tools when drafting the bio section of a social profile, keep in mind that only the first ___ _will appear to customers in search engine results, so be sure to convey the most important information first - CORRECT ANSWER 140 characters why is it important for social media managers to share insight into the performance of content shared on social media channels with individuals or teams within the organization responsible for creating branded content - CORRECT ANSWER these insights can influence new content being created what element of a crisis management plan defines the process that should unfold once an issue or crisis is identified - CORRECT ANSWER decision tree which of the following is not a reason an organization would use the Instagram stories feature? - CORRECT ANSWER to keep a permananet record of shared content with respect to content calendar for social media, why is it a best practice to keep a larger monthly calendar with general information about upcoming launches and big events that impact your content strategy as well as a detailed weekly calendar with specific copy and assets - CORRECT ANSWER to allow yourself flexibility to accomodaate new social media trends that might appear unexpectedly on your facebook business page, which feature would you use to provide your followers with the ability to shop now, sign up or contact your organization - CORRECT ANSWER call to action button ____ would involve serving messages and content organically through your organization's official social channels - CORRECT ANSWER owned tactics a key tool to achieving your social marketing goals is a strong ____ which acts as a game plan for coordinating, creating and distributing your organization's _____ - CORRECT ANSWER content strateyg: content ____ let you segment your company offerings by target market and are a great way to focus on different product separately so you con modify positioning and messaging - CORRECT ANSWER linkedin showcase pages when broadcasting live on social, keep in mind that the best broadcasts are ones that feel like a conversation between brand and viewer. unlike other forms of social video, you'll get more views and engagement if you video - CORRECT ANSWER is longer and repeats key points LinkedIn offers a type of paid advertising where a post is promoted in your target audience's homefeed, but is not published on your LinkedIn homepage - CORRECT ANSWER direct sponsored content if you're new to twitter and want to grow your audience using paid advertisements, what campaign type would work best - CORRECT ANSWER followers oublic twitter lists are best used to follow: - CORRECT ANSWER industry influencers Instagram doesn't offer many options for formatting your bio within the app, but there is a workaround for adding line breaks to your bio description to make it easier to read. which of the following best describes this workaround? - CORRECT ANSWER draft your bio using teh notes app on your device then paste your formatted copy into the bio field when engaging with your community, it's important to keep your ____ in mind and let it guide your response - CORRECT ANSWER brand's voice and mission which of these is not a best practice for increasing engagement on pinterest - CORRECT ANSWER use video content whenever possible if you want to ruin a paid advertisement that appears across a wide variety of websites, videos, and mobile apps, your best choice is - CORRECT ANSWER google ads experience you should use the 3 R's: relevance, reach and resonance, to help you evaluate advocacy candidates resonance refers to ______ - CORRECT ANSWER the level of engagement they have with thier audience if you are regularly posting content to multiple social networks, an important rule of thumb is to ______ - CORRECT ANSWER none of the above which of these is not a best practice for sharing content on social media - CORRECT ANSWER re=post content frequently so it can be seen at the optimal times in every timezone if you have a facebook business page, you can also create and manage ____ ads through the facebook advertising platform - CORRECT ANSWER instagram a best practice for optimizing your video content for facebook engagement is to: - CORRECT ANSWER include captions and text overlays branded hashtags work best on the following platforms - CORRECT ANSWER instagram and tiwtter branded hashtags work best on the following platforms - CORRECT ANSWER instagram and twitter a social media policy is intended to - CORRECT ANSWER provide guidelines for appropriate and inappropriate use of soical media by company employees the value of social advertising lies in the large audience size your company has the potential to reach and the _____ social ad platforms offer - CORRECT ANSWER finely tuned targeting capabilities identify the order of the elements below that most accurately reflects their relationship to each other - CORRECT ANSWER organization goals, departmental goals, soical meida goals, social media objectives, social media tactics let's say you want to create an Instagram ad, and want a high degree of control over budget, targeting and creative. which is the best method/tool to use - CORRECT ANSWER facebook ads manager a good first step to connecting with influencers is to - CORRECT ANSWER start building a relationship by engaging with the content they share Instagram lets you pst photos as portrait landscape, or square. why is it a good idea to take your photos in the format/orientation you intend to post them in - CORRECT ANSWER so you can better compose all the elements in the shot you're a social media manager for a hotel chain that's planning a campaign to raise awareness about a new hotel location. which of the following are examples of SMART objectives that could support an awareness campaign like this? - CORRECT ANSWER enage a certain number of local social media influencers to post about thier expereinces with the hotel in Q1 Drive a certain number of mentions of a relevant branded hashtag in the first two months following the opening when pitching your budget to decision makers, focus on conveying two things: first demonstrate ROI from the current year and second: - CORRECT ANSWER showcase the value of the initiatives, campaigns and goals you have in mind for the coming year your profile picture should be easily recognizable, even at ___ size. your _____ is usually the best choice - CORRECT ANSWER thumbnail; logo since a business cannot follow their facebook followers directly, it's important to build a community and demonstrate customer care by _____ - CORRECT ANSWER responding to questions and comments from customers on your facebook post's comment threads quickly and thoughtfully since a business cannot follow their facebook followers directly, it's important to build a community and demonstrate customer care by _____ - CORRECT ANSWER responding to questions and comments from customers on your facebook post's comment threads quickly and throughtfully which of the following is a component of a social media strategy - CORRECT ANSWER crisis management plan when announcing an employee advocacy program, it's important to reinforce why sharing content on behalf of an employer is in the employee's self-interest. employee advocates can showcase their engagement by sharing content that portrays the organization in a positive light, thereby - CORRECT ANSWER differentiating themselves as a dedicated performer within the organization a partical benefit of ____ is that it requires little in the way of resources which can be helpful for organizations that don't have a dedicated content team, but that still want to position themselves as trusted advisors in their industry - CORRECT ANSWER curated content when composing photos to share on your channels, a best practice is to balance the elements of your photo along 3 sections. this is described as - CORRECT ANSWER the rule of thirds when editing a photo in the Instagram app, which filter would you use to darken the edges of the photo so the viewer's eye is drawn to the centre - CORRECT ANSWER vignette when optimizing youtube page, use _____ for grouping together relevant videos to viewers progress naturally from video to video, thus generating more views through their session - CORRECT ANSWER playlists let's say you're looking to increase the visibility of your company blog. what in addition to SEO tactics, could you do to make it easy for people to organically find your previously published posts? - CORRECT ANSWER link internally to previoiusly published blog posts once you've onboarded a participant into the brand advocacy program, focus on keeping and growing their commitment and cultivating enthusiasm. at the start, check in periodically to make sure your new advocate is engaged and committed. ______ check ins are a good rhythm - CORRECT ANSWER 30, 60, and 90 days brand voice/persona should be developed after your social strategy has been implemented for 6 months to see what kind of voice/persona occurs naturally - CORRECT ANSWER false a benefit of using google ads experience is the ____ option, which automatically manages an ad after initial set-up by determining the most relevant targeting options - CORRECT ANSWER smart campaign which of the following would best be used to make your Instagram story more discoverable - CORRECT ANSWER adding a location adn hashtags if you encounter a question on social media channels to which you don't have an answer, what is the best way to respond - CORRECT ANSWER honestly- explain you don't have an answer, but that you'll get back to them with it you have just uploaded a 4 minute video clip into your IGTV. you've added hashtags in the description to support discoverability. what's another tactic you could have used to surface this video to your followers - CORRECT ANSWER share the video as a story [Show Less]
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Hootsuite Certification Exam 54 Questions with Answers,100% CORRECT
Hootsuite Certification Exam 54 Questions with Answers Which of the following statements about adding social networks to Hootsuite is false? - CORREC... [Show More] T ANSWER You can link any supported social network to Hootsuite, regardless of whether you have account access. What is the most popular and loved feature of Hootsuite? - CORRECT ANSWER The ability to schedule and publish messages to multiple accounts at once. Why is it important to connect your social networks to Hootsuite? - CORRECT ANSWER You can't do anything in Hootsuite without performing this step first. Streams - CORRECT ANSWER Display content and can be used to measure conversations and mentions. Search Streams - CORRECT ANSWER Help you find social activity with the use of key words, etc that are closely linked to your business objectives What do you NOT do when adding more than one search terms. - CORRECT ANSWER Add a comma. Instead add a space What can help set you apart from your competitors? - CORRECT ANSWER Engaging in comments and posts Handle - CORRECT ANSWER Twitter name you can click on You can hide comments to the general public on Facebook? - CORRECT ANSWER True To begin using Hootsuite you need to connect your social media accounts. Two areas where you can add a social network are: (Pick two) - CORRECT ANSWER - Streams View - Account and settings / user profile Which of the following is not a feature of Hootsuite? - CORRECT ANSWER The ability to fully automate your social media marketing activities (i.e., the Autopilot feature) Composer - CORRECT ANSWER Primary way to schedule and publish your messages Which Hootsuite feature would you use to draft and schedule a message with images to LinkedIn, Twitter, and Facebook? - CORRECT ANSWER Composer Within the Hootsuite Composer, you can transform URLs into what's called 'only' link. Which of the following are reasons you'd want to use this feature. (pick two) - CORRECT ANSWER - Owly links are trackable, which mean you can track how many people clicked it - Owly links use less characters than regular URLs What are the two methods two posting on Instagram? - CORRECT ANSWER - Direct publishing (business) - Mobile notification (personal) Push Notification - CORRECT ANSWER Final step to publishing Advantages to posting on Instagram? - CORRECT ANSWER - You don't have to save photos on your phone - Eliminate typos All business Instagram accounts must be linked to a business Facebook account. - CORRECT ANSWER True Scheduled pins on Pintrest can be edited or deleted. - CORRECT ANSWER True According to LinkedIn, completed pages get 30% more weekly views. - CORRECT ANSWER True Bulk Composure feature on LinkedIn: - CORRECT ANSWER Helps you schedule 300 messages up to once When publishing to Pinterest from Hootsuite, you must include two items, which are; - CORRECT ANSWER A photo and a link When its time to publish an Instagram message to a personal Instagram account, how does the Hootsuite mobile app alert you that its time to press the publish button in the Instagram app? - CORRECT ANSWER Push notifications Someone with an Instagram personal account with need to use the _______ workflow when publishing a video to Instagram using Hootsuite. - CORRECT ANSWER Mobile Notification Use engagement screens to find and respond to comments quickly: - CORRECT ANSWER True The following features are accessible on Hootsuite Mobile: - CORRECT ANSWER Streams, Planner, Composer, Inbox, and settings Plug in can be on entire dashboard and not just one single stream: - CORRECT ANSWER True Hootsuite's ever-growing library of 100+ partner apps and integrations is called the: - CORRECT ANSWER App Directory Twitter lists are a great way to group similar people so you can easily keep up with activity, jump into relevant discussions, and curate content: - CORRECT ANSWER True My video stream: - CORRECT ANSWER Helps you view all published videos Approving comments makes them public so you can view them in other Youtube streams: - CORRECT ANSWER True Geo-Search - CORRECT ANSWER Conversations in certain locations Use commas in geo-code, not spaces: - CORRECT ANSWER True When setting up a geo-search stream for Twitter within Hootsuite you can filter results by: (Pick Three) - CORRECT ANSWER - Radius around any location - search terms - hashtags To manage comments and replies for all of your YouTube channel's videos (in Hootsuite), simply add a __________ stream. - CORRECT ANSWER Published comments Two tabs on publisher: - CORRECT ANSWER Planner and content A maximum of 350 messages can be scheduled at one time in Bulk Composer; - CORRECT ANSWER True Times to be posted 10 minutes in the future in Bulk Composer; - CORRECT ANSWER True Hootsuite supports RSS Feeds in two ways: - CORRECT ANSWER - Automatic publishing - content curation Custom vanity URls: - CORRECT ANSWER Shorten links (stronger branded impact) Only super admin can grant access to vanity URLs: - CORRECT ANSWER True Root redirect - CORRECT ANSWER Only used when you shorten link doesn't connect for some reason It can take up to 24 hours for your vanity URL to get approved: - CORRECT ANSWER True Source, medium, and campaign are always used by analytics: - CORRECT ANSWER True Picking dynamic will make the value adapt: - CORRECT ANSWER True Let's say you need to schedule 200 social posts to be published at specific times over the next month. Which Hootsuite feature would most efficiently accomplish this? - CORRECT ANSWER Bulk Composer To send carefully crafted message more than once, you should use: - CORRECT ANSWER Hootsuite drafts When you add an RSS feed to Hootsuite, posts from blogs and websites you designate will be: - CORRECT ANSWER Automatically posted to a social network, with a pre-scripted message and a trackable link To determine the ROI of your social media activities, which Hootsuite product would you use? - CORRECT ANSWER Hootsuite Analytics Within a Hootsuite Analytics report, you can add a tile, which is? - CORRECT ANSWER An individual display of a specific metric A content team can create a custom report in Hootsuite Analytics with tiles displaying how their content is resonating with their target audience. They could include metrics like: (Pick three) - CORRECT ANSWER - Total clicks - Clicks by country - Reaction topics With Hootsuite's Mobile App you can share _______ with teams, which allows everyone to monitor the same social feed and see which messages have been responded to and by whom. - CORRECT ANSWER Streams Which of the following is not a metric type generated by the overview metrics module in Hootsuite Analytics? - CORRECT ANSWER Share of voice When composing a twee with images attached in Hootsuite, bear in mind that ______ characters are used up by the photos. - CORRECT ANSWER 0 [Show Less]
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Hootsuite Certification Exam 49 Questions with Answers,100% CORRECT
Hootsuite Certification Exam 49 Questions with Answers Which of the options below best describe the action being undertaken in the visual - CORRECT ANSW... [Show More] ER Creating a stream to search a network for specific terms. Sometimes exchanges within a comment thread in a stream can become very long and hard to keep track of. If a particular thread is too important to miss, create a dedicated ______ for that conversation to stay on top of the action - CORRECT ANSWER comment stream After you've uploaded posts into Hootsuite'sBulk Composer, what's the best place to vet and preview those scheduled posts - CORRECT ANSWER Why would you want to add someone to a Twitter list in Hootsuite - CORRECT ANSWER to create a focused feed of similar users such as industry influencers, advocates, or competitors Hootsuite Organizations is - CORRECT ANSWER a collaboration tool for teams to collectively manage social media activities Within the Hootsuite Composer, you can transform URLs into an 'Owly' link. Which of the following are reasons you'd want to use this feature. Pick Two - CORRECT ANSWER owly links use less characters than regular URLs owly links are trackable, which means you can track how many people clicked it You're leading a small social media team, and need to green-light and publish all social posts created/scheduled by your team. However, you're time-poor and rarely sitting at your desk. What tools do you and your team need to effectively collaborate on drafts and publish posts while on the go? - CORRECT ANSWER Imagine your brand team supplies you with 30 visual assets (Stored on Google Drive), to be shared out on all social accounts in December. The social posts supporting these assets need to be scheduled around 100 other "business as usual" social posts already scheduled in that month, on multiple networks. What Hootsuite tools/features should you use to accomplish this tasks? - CORRECT ANSWER Your organization is planning a new marketing campaign to promote downloads of a new app. As Social Media Manager, your primary KPI is to drive as many people as possible to the landing page, using the organization's 5 social media accounts. Your plan is to Compose and Schedule 50 posts, which will contain: a) brand-approved visuals (shared with you on a 3rd party Cloud App, like Google Drive, and then cropped appropriately for each social network), b) captions supplied by a Team Member (who is also part of your Hootsuite Organization), and c) a shortened, trackable weblink for the marketing landing page. What Hootsuite tool is irrelevant to accomplishing this task? - CORRECT ANSWER You're in charge of drafting and strategically scheduling one month's worth of social media content for your organization's Instagram, Facebook, and Twitter accounts (~250 posts). Once published, you need to monitor engagements on the posts closely, and flag any negative comments received with your manager. Which of the following Hootsuite tools are not relevant to this use case? (Pick two) - CORRECT ANSWER Which of the options below best describe the action being undertaken in the visual? - CORRECT ANSWER Creating a stream to search a network for specific terms. Or creating a new stream for engaging with your audience Which of the following is not a benefit of using Hootsuite Analytics - CORRECT ANSWER Highly accurate estimates of the monetary value of each Like, Retweet, Share, and new Follower What must be enabled in Hootsuite for Instagram Stories to publish successfully - CORRECT ANSWER What is the best way to collaborate with your team when publishing Instagram Stories from Hootsuite - CORRECT ANSWER In Hootsuite analytics, what is an advantage of sharing a Report with a colleague rather than sending them an exported pdf - CORRECT ANSWER Which two methods can be used when publishing an Instagram Business post in Hootsuite - CORRECT ANSWER Direct Publishing and Hootsuite's Mobile Notification workflow Which of the following is not a benefit of publishing to Instagram using Hootsuite - CORRECT ANSWER Highly accurate estimates of the monetary value of each Like, Retweet, Share, and new Follower To share access to a hootsuite Analytics report with your colleagues you need to use the Share button to - CORRECT ANSWER share it via email With Hootsuite's Mobile App, you can collaborate with your team on social media activities. Which of the following is not a feature you would use to collaborate with a teammate. - CORRECT ANSWER Which of the following is not a feature of Hootsuite - CORRECT ANSWER The ability to fully automate your social media marketing activities (i.e., the Autopilot feature) How would you use this area of Hootsuite - CORRECT ANSWER Let's say that you want to put paid advertising dollars behind any post you've published in the past week that contains the word "excellent", has an image, and received over 500 likes. What feature in Hootsuite's Promote tool would you use to accomplish this - CORRECT ANSWER Automation triggers The data shown in the Post Performance area within Hootsuite Analytics is updated for the first ____ that a post is live - CORRECT ANSWER 31 days Which description below best describes the action being performed here? - CORRECT ANSWER See the visual below. Why is the action being taken here important - CORRECT ANSWER Without performing this action (at least once), you can't take any actions within the Hootsuite dashboard. A report in Hootsuite Analytics has a flexible, interactive interface into which you can drag and drop up to 100 - CORRECT ANSWER tiles, which are individual displays of a specific metric Name the area pictured in the Hootsuite Mobile App - CORRECT ANSWER Which of the following is not an action you can take in the pictured area of the Hootsuite dashboard - CORRECT ANSWER publish an outgoing message with photos Geo-search streams are used to help you find social media conversations relevant to your brand that are happening - CORRECT ANSWER specific physical locations or regions The reports section in Hootsuite Analytics is - CORRECT ANSWER a fully customizable, shareable display of your social accounts' metrics A benefit of using the Post Performance area within Hootsuite Analytics is that is shows - CORRECT ANSWER stats for posts published both natively and through Hootsuite When publishing to Pinterest from Hootsuite, you must include a photo and a ____ - CORRECT ANSWER a photo and a link The purpose of the social profile picker in the Hootsuite Composer is to - CORRECT ANSWER identify the social networks to which you'd like to publish your message What actions can Instagram Business users take in the pictured area of the Hootsuite dashboard. Pick Three - CORRECT ANSWER The top of the 'Hootsuite Organizations' structure is the - CORRECT ANSWER Super-Admin level The best place to search for free (and paid) software for customizing your Hootsuite dashboard to your exact business need is called the - CORRECT ANSWER App Directory To manage comments and replies for all of your YouTube channel's videos (in Hootsuite), simply add a ___ stream - CORRECT ANSWER published comments Which two steps must you take when scheduling posts using the Bulk Composer? Pick two - CORRECT ANSWER input the date in MONTH, DAY, YEAR or DAY, MONTH, YEAR formatensure you use a 24-hour clock format (e.g., 17:00 rather than 5:00pm) What Hootsuite resources would you use to learn best practices for managing your Social Accounts using the Hootsuite Dashboard - CORRECT ANSWER If you wanted to demonstrate to potential future employers that you can use the Hootsuite Platform proficiently, what would you do? - CORRECT ANSWER What happens if you try to connect your Personal Instagram account to your Facebook Business Page, in Facebook. - CORRECT ANSWER When setting up an Instagram account in Hootsuite, there are two locations the account can live. What are they. - CORRECT ANSWER You can do all of the following actions in the Hootsuite Composer, except - CORRECT ANSWER Search for mentions of your company name Hootsuite's Photo Editor includes numerous tools to help you optimize the photos you are sharing. You can find the Photo Editor: - CORRECT ANSWER In the Composer, after selecting a photo to post. If you need to keep track of a large number of published or scheduled posts sent to a variety of social accounts, which is the best Hootsuite feature to use? - CORRECT ANSWER Publisher When using the Hootsuite Planner, the fastest way to compose a new post is to - CORRECT ANSWER click on a time slot and choose new post/new pin Let's say you're working on a post for a Campaign, and want to create several variations of that post, without altering the original. Which technique or feature would you use? - CORRECT ANSWER _____ are created within ______, similar to how you create individual files within a broader file folder. - CORRECT ANSWER Streams, tabs A customer reached out via Twitter Direct Message to your company, looking for support with a complex issue. A co-worker was already helping that user but is away on vacation. Which Hootsuite feature would be best to respond with. - CORRECT ANSWER Hootsuite inbox [Show Less]
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Hootsuite Exam 21 Questions with Answer 2023,100% CORRECT
Hootsuite Exam 21 Questions with Answer 2023 Which of the following statements about adding social networks to Hootsuite is false? - CORRECT ANSWER Y... [Show More] ou can link any supported social network to Hootsuite, regardless of whether you have account access Which of the following is not a feature of Hootsuite? - CORRECT ANSWER The ability to fully automate your social media marketing activities (i.e. the autopilot feature) To begin using Hootsuite, you need to connect your social media accounts. Two areas where you can add a social network are: (pick two) a. the compose box b. tools drop down menu c. streams view d. quick search e. account and settings/user profile - CORRECT ANSWER Streams view and account and settings/user profile You can do all of the following actions in the Hootsuite compose box, except: - CORRECT ANSWER Search for mentions of your company name YouTube requires ________________ to upload videos longer than 15 minutes in length. - CORRECT ANSWER Users to verify their account You can only post single-images directly to Instagram with a business account. - CORRECT ANSWER True The following features are accessible on Hootsuite Mobile: - CORRECT ANSWER Streams, publisher, compose box, search and settings When using the Compose box in Hootsuite Mobile, which options are available for sending your message? - CORRECT ANSWER send now, auto-schedule, or schedule a custom time If you come across an article online that you'd like to quickly share with your audience, the most effective Hootsuite tool to use is the: - CORRECT ANSWER Hootlet Hootsuite's ever-growing library of 100+ partner apps and integrations is called the: - CORRECT ANSWER App Directory When setting up a geo-search stream for Twitter within Hootsuite, you can filter results by: (pick three) - CORRECT ANSWER radius around any location, search terms, hashtags To manage comments and replies for all of your YouTube channel's videos (in Hootsuite), simply add a ________________ stream. - CORRECT ANSWER published comments Let's say you need to schedule 200 social posts to be published at specific times over the next month. Which Hootsuite feature would most efficiently accomplish this? - CORRECT ANSWER bulk composer To send a carefully crafted message more than once, you should use: - CORRECT ANSWER Hootsuite drafts When you add an RSS feed to Hootsuite, posts from blogs and websites you designate will be: - CORRECT ANSWER Automatically posted to a social network, with a pre-scripted message and a trackable link To determine the ROI of your social media activities, which Hootsuite product would you use? - CORRECT ANSWER Hootsuite Analytics Within a Hootsuite Analytics Board, you can add a Widget/Metric, which is: - CORRECT ANSWER an individual display of a specific metric A content team can create a custom board in Hootsuite Analytics with widgets displaying how their content is resonating with their target audience. They could include metrics like: (pick three) - CORRECT ANSWER Reaction topics, total clicks, clicks by country With Hootsuite's Mobile App you can share ______________ with teams, which allows everyone to monitor the same social feed and see which messages have been responded to and by whom. - CORRECT ANSWER streams Which of the following is not a metric type generated by the overview metrics module in Hootsuite Analytics? - CORRECT ANSWER share of voice When composing a tweet with images attached in Hootsuite, bear in mind that _____ characters are used up by the photos. - CORRECT ANSWER 0 [Show Less]
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Hootsuite Exam 32 Questions with Answers 2023,100% CORRECT
Hootsuite Quiz Answers 32 Questions with Answers Within a Hootsuite Organization, a _____________ is the person responsible for determining the hie... [Show More] rarchical structure that will be used within the Hootsuite dashboard - CORRECT ANSWER Super Admin Single sign on allows a network administrator to quickly revoke employee access to every tool and service in the corporate network, ensuring __________________. - CORRECT ANSWER the security of all company data once someone has left the organization Which of the following best describes 'internal post-tagging - CORRECT ANSWER a useful way to categorize outbound and inbound messages for a variety of purposes Which of the following two statements regarding internal post-tagging are true? - CORRECT ANSWER the tags available for selection are predetermined by admins; you can enter multiple tags per message Hootsuite's content library allows employees to: - CORRECT ANSWER easily share pre-approved messaging and visuals to the networks connected to their dashboard Which of the following is a true statement about using Hootsuite Amplify? - CORRECT ANSWER employees need to connect their personal social networks in order to share content In the ___________________, fill in the content for the tabs that will be displayed on your Enterprise Campaign page, such as terms and conditions. - CORRECT ANSWER Page Content section If you've selected ____________________ for your campaign, you can monitor, accept or reject campaign entries before they are displayed in your social gallery, which is important for assuring the quality of the content that will become associated with your brand. - CORRECT ANSWER "Entry Moderation" Team metrics are available to: - CORRECT ANSWER Team Admins for the team to which they are assigned Time metrics available for the Assignments Board are: - CORRECT ANSWER Pick Up Time, First Response Time, Handling Time, Resolution Time To find and engage in Twitter conversations happening in specific geographical areas that are relevant to your company, you should use: - CORRECT ANSWER geo-search streams To find all mentions of your competitor's branded hashtag within a given radius of a store you've opened up in a new city, you should: - CORRECT ANSWER set up a geo-search stream, filtered by the hashtag AND the desired radius around the geocode for the new store To send a carefully crafted message more than once, you should use: - CORRECT ANSWER Hootsuite Drafts _______________ is a tool within Hootsuite that searches the web for content relevant to your interests that can be subsequently shared across your social accounts. - CORRECT ANSWER Suggestions If you want to use Hootsuite Campaigns to engage and grow your Instagram audience, use a/an ___________________________ to curate content that your audience can share and vote on. - CORRECT ANSWER Instagram Contest campaign Before deciding on a campaign hashtag for your Hootsuite Campaign, be sure to ____________________________ and that the hashtag is short, easy to remember, and relevant to the campaign. - CORRECT ANSWER research it beforehand to ensure it's not already in use The Boards feature is: - CORRECT ANSWER a fully customizable, real-time display of social metrics data What is an advantage of sharing a Board with a colleague rather than sending them a static analytics report? - CORRECT ANSWER boards provide your colleagues with continuous access to real time data, whenever they want it Hootsuite Mobile is useful for teams because of the following functionality - CORRECT ANSWER Assignments and Approvals Which statement most accurately describes incoming message assignments functionality in Hootsuite Mobile? - CORRECT ANSWER Assignments made from your desktop dashboard will be visible on mobile, and vice versa The top of the Hootsuite Organizations structure is the: - CORRECT ANSWER Super-Admin Level To efficiently engage with a social media audience, we encourage Organization Admins and Super-Admins to: - CORRECT ANSWER create Teams dedicated to specific functions like sales, marketing and customer support To begin using Hootsuite, you need to connect your social media accounts. Two areas where you can add a social network are: - CORRECT ANSWER Engagement view (also known as streams view); Account View/User Profile Which of the following statements about adding social networks to Hootsuite is false? - CORRECT ANSWER You can link any supported social network to Hootsuite, regardless of whether you have account access _______ are created under ________, similar to how you create individual files within a broader file folder. - CORRECT ANSWER Streams, Tabs ___________ allow you to track and monitor social activity around certain keywords, phrases and even specific users or locations. - CORRECT ANSWER Search streams When using the Compose Box in Hootsuite, what's the purpose of the Social Profile Picker? - CORRECT ANSWER To select the social profiles to which you want to publish your message When publishing to Instagram using Hootsuite, which steps are you able to do within the Hootsuite dashboard on your desktop? (pick three) - CORRECT ANSWER Scheduling when your Instagram post should publish; Selecting the image you'd like to publish; Including the link you'd like to publish with your image The following features are accessible on Hootsuite Mobile: - CORRECT ANSWER Streams, Publisher, Compose box, Search and Settings When using the Compose Box in Hootsuite Mobile, which options are available for sending your message? - CORRECT ANSWER Send Now, Auto-Schedule, or Schedule a custom time When you're creating a campaign in Hootsuite Campaigns, and trying to decide what information contestants must provide, what are two best practices? - CORRECT ANSWER A be sure that the prize you're offering justifies the amount of information being asked for; not to ask for more information than you need When selecting a campaign type in Hootsuite Campaigns, you'd use____________________ to engage fans and acquire email leads with an attractive prize, and ____________________ to simply get people to sign up for a special event, newsletter, or special offer. - CORRECT ANSWER Social Sweepstakes, Sign Ups [Show Less]
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Hootsuite Exam 32 Questions with Answers 2023,100% CORRECT
Hootsuite Exam 32 Questions with Answers 2023,100% CORRECT
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Hootsuite Exam 1 |27 Questions with Answers 2023,100% CORRECT
Hootsuite Exam 1 |27 Questions with Answers 2023 When drafting the bio section of a social profile, keep in mind that only the first ____________ wi... [Show More] ll appear to customers in search engine results, so be sure to convey the most important information first. - CORRECT ANSWER 140 characters Private Twitter Lists are a great way to _________. - CORRECT ANSWER Keep up with competitors' content without publicly following them On your Facebook Business page, which feature would you use to provide your followers with the ability to shop now, sign up, or contact your organization? - CORRECT ANSWER Call to Action Button Instagram allows you to include clickable links in the following area(s): - CORRECT ANSWER Website Field Instagram doesn't offer many options for formatting your bio within the app, but there is a workaround for adding line breaks to your bio description to make it easier to read. Which of the following best describes this workaround? - CORRECT ANSWER Draft your bio using the notes app on your device, then paste your formatted copy into the bio field When optimizing your YouTube page, use_______________________ for grouping together relevant videos so viewers progress naturally from video to video, thus generating more views through their session. - CORRECT ANSWER Playlists Social media objectives should: - CORRECT ANSWER Adhere to the S.M.A.R.T. framework (Specific, Measurable, Achievable, Resourced, Time-bound). When pitching your budget to decision makers, focus on conveying two things; first, demonstrate ROI from the current year, and second: - CORRECT ANSWER Showcase the value of the initiatives, campaigns, and goals you have in mind for the coming year. Social media tactics tend to fall into 3 categories: - CORRECT ANSWER paid, owned, earned _______________ have become increasingly important because of the decline of organic views AND because of the overall increase in the volume of content being published on social channels. - CORRECT ANSWER Paid tactics Brand voice/persona should be developed after your social strategy has been implemented for 6 months to see what kind of voice/persona occurs naturally. - CORRECT ANSWER False What element of a Crisis Management Plan defines the process that should unfold once an issue or crisis is identified? Hint: it also includes information about team members who should be engaged, when to pause publishing activities, and who decides when a crisis is over and normal social media operations can resume? - CORRECT ANSWER Decision Tree You should use the 3 R's, Relevance, Reach, and Resonance to help you evaluate advocacy candidates. Resonance refers to ________________. - CORRECT ANSWER the level of engagement they have with their audience Brand advocacy programs should contain 4 components: program goals, criteria for selection, a plan for onboarding, and finally, ____________. - CORRECT ANSWER a plan for continued engagement When running an employee advocacy program, eventually you'll need to pull data to demonstrate the program's effectiveness. Which of the following is not a common metric that program managers will look at? - CORRECT ANSWER % decrease in cost per click and cost per impression To grow your community on Twitter, we suggest that you: - CORRECT ANSWER Follow people and hashtags whose interests align with your industry and core community _______________work best for communities that include seasoned practitioners and professionals who are willing and able to share their expertise. - CORRECT ANSWER LinkedIn Groups When planning out your YouTube publishing schedule, stick to ___________________________, as well as a predictable publishing schedule so your subscribers know when to look forward to your next video and what to expect. - CORRECT ANSWER a consistent length and production quality Operating without a ______________ could result in posts that exhibit unbalanced tone, subject matter, or purpose. Moreover, without this plan in place, most organizations would find it difficult to maintain an effective cadence and regularity to their posting schedule. - CORRECT ANSWER Content Strategy Your social media content strategy should flow naturally from your _________________________. - CORRECT ANSWER social media strategy and objectives With respect to content calendar for social media, why is it a best practice to keep a larger monthly calendar with general information about upcoming launches and big events that impact your content strategy, as well as a detailed weekly calendar with specific copy and assets? - CORRECT ANSWER To allow yourself flexibility to accommodate new social media trends that might appear unexpectedly Shared content can be categorized into two main categories: Curated, which is content gathered from trusted sources relevant to your industry, and ________________, which is content produced within your organization including items like blog articles, white papers, infographics, guides, and visuals. - CORRECT ANSWER created The __________________ feature on Twitter is a great way to surface trending content, because it lets you save multiple searches using relevant keywords, hashtags, applicable sentiment. - CORRECT ANSWER advanced search A key part of running a business blog is ensuring it, and by extension the organization's website are easily discoverable. Make sure all your posts are ________________ by incorporating keywords into the title, subheadings, and body of your post, as well as the URL. - CORRECT ANSWER SEO friendly When posting on your social networks, it's important to: - CORRECT ANSWER tailor messages to the unique strengths of each platform, where possible. On Snapchat, a great way to generate buzz and encourage your followers to amplify your brand, is by creating image overlays referred to as __________. - CORRECT ANSWER geofilters When creating content for YouTube, keep your videos shareable, accessible, and discoverable by using: - CORRECT ANSWER High quality thumbnails, well written titles and descriptions, and relevant metatags [Show Less]
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Hootsuite Exam 2 |29 Questions with Answers 2023,100% CORRECT
Hootsuite Exam 2 |29 Questions with Answers 2023 While each campaign will be unique, in general, reach, views, and engagements are metrics most comm... [Show More] only associated with measuring the success of a ___________ Campaign. - CORRECT ANSWER Brand For advertising campaigns focused on Performance, generally you'll be measuring a tangible, specific action, referred to as a(n): - CORRECT ANSWER Conversion When creating performance ads, social advertisers find it useful to use data that's been collected on visitors to their organization's website to create targeted custom audiences for the ad. The best way to gather this website data is by installing _____________ on your website and any relevant landing pages as early as possible. - CORRECT ANSWER Pixels and google tag manager To keep your campaigns organized, we recommend creating a ____________ for all the social ads you create, using details like the year, ad name, the ad set name, audience, coupon code, and the date the ad expires. - CORRECT ANSWER Naming convention Optimizing the targeting for your campaign is critical to the success of social ads. That's why it's so important to understand your target audience inside and out. This is where ______________ come(s) in, an important tool for gaining knowledge about the attributes of the people to whom you'll be advertising. - CORRECT ANSWER Customer personas LinkedIn, Twitter, Facebook, and Instagram all allow the creation of audiences based on demographic information and other targeting parameters. On Facebook, these are referred to as: - CORRECT ANSWER Custom audiences When targeting your social ads, keep in mind the unique characteristics of each social network. For example, when targeting a budget conscious family on ________ you might home in on hashtags such as #NeedAVacation. - CORRECT ANSWER Twitter Remarketing Audiences on Facebook can be created in many different ways, but one thing they all have in common is the use of ___________ to refine an audience. - CORRECT ANSWER Proprietary data Assume you have a custom audience that is performing well, and you want to build on that success by using its data to pull another group of similar users. This tactic is best described as a: - CORRECT ANSWER Lookalike audience Even the most successful ad campaigns can suffer from _____________, caused by not updating visual assets frequently enough. - CORRECT ANSWER Ad fatigue When writing copy for a social media advertisement, the CTA should: - CORRECT ANSWER Indicate the one action you want your audience to take When writing copy for a social ad, using _______________ is a great way to engage the curiosity of viewers who might not be looking to make a specific purchase. - CORRECT ANSWER Indirect copy One feature of Facebook's Ads Manager that can be especially valuable to larger organizations is the ____________ feature, which can save a considerable amount of time when creating large ad campaigns. - CORRECT ANSWER Bulk upload One method of testing social media ad content is A/B testing, which is a comparison of two ad versions. A/B Testing is best used to: - CORRECT ANSWER Determine and validate the general direction of ad strategy If you're running a multivariate ad test, to test three variations of each ad element (Heading, Body Text, CTA Copy), how many different combinations would you need to produce? - CORRECT ANSWER 27 When budgeting your ad campaign, ______________ will allow you to select an amount and have it automatically divided up over the course of your campaign. - CORRECT ANSWER Lifetime budgeting When budgeting for a social ad campaign, you'll need to determine a bid amount, which is the: - CORRECT ANSWER Maximum you're comfortable paying per user action When calculating manual bid amounts for a social advertising campaign, use the Lifetime Value of a Customer (LTV) to your organization to determine a target Cost per Acquisition, which is defined as: - CORRECT ANSWER The amount that's reasonable to spend to gain a new customer Why is it important to add subtitles and convey your message visually when creating a video for an ad campaign? - CORRECT ANSWER The majority of videos on social media are viewed without sound. On Facebook, when choosing a bid type for a video ad, bidding for Video Views means that you'll be charged when someone: - CORRECT ANSWER Watches your video for at least 10 seconds Facebook uses 3 factors to determine the winner of a bidding auction: Bid Amount, ________________, and Estimated Reaction Rates. - CORRECT ANSWER Relevance score On Facebook, if you choose Average cost bidding, Facebook will deliver conversions that: - CORRECT ANSWER May cost more or less than your bid, but generally average out When looking to analyze the performance of a campaign, it's essential that you wait at least __________ before gathering data, so that enough results have accumulated. - CORRECT ANSWER 24 - 48 hours On Facebook, Lead Generation ads can be created using which three formats? - CORRECT ANSWER Video, image, or carousel It's best practice to create several ad variations on Twitter because ______. - CORRECT ANSWER It lets you identify better-performing variations, so you can prioritize your ad spend On LinkedIn, Hidden Fields _______. - CORRECT ANSWER Are especially useful if you're using 3rd party software, like a CRM. When crafting a hypothesis about why a campaign performed the way it did, be sure to account for contextual factors like: - CORRECT ANSWER Audience choice, global trends, time of year, current events, competing campaigns (all of the options on this list) The best way to demonstrate the ROI of your completed campaign is to ensure all campaign data is properly: - CORRECT ANSWER Reviewed, gathered, and maintained Let's say that a campaign has performed poorly, and you are taking steps to improve future performance. You take a larger audience and split it in two based on unique needs that you may have identified from each group (e.g., job titles, location, gender, interests). This "splitting" tactic is referred to as: - CORRECT ANSWER Segmenting an audience [Show Less]
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