What is a media message give two examples of media messages
Media Matrix
Complete the matrix below by defining each of the media keywords listed.
... [Show More] Then, discuss whether this keyword creates benefit, risk, or both for an individual. Explain your responses. Next, answer the short-answer questions that follow the matrix. Include a reference page consistent with APA guidelines.
Key Word
Description
Media Literacy Media Literacy refers to the ability of the audience to access, analyze, evaluate, and the creation of media. It creates a benefit to the audience since they would be able to get the intended message being communicated in the media.
Automaticity Automaticity refers to the ability of individuals to respond to an issue or message without occupying their minds with any low-level details required. This can create both risks and benefits to the audience. Risks would happen when the audience misinterpret information being communicated leading to creation of media bias towards certain sensitive issues. It might also benefit the audience in the sense that the message being communicates sticks in their minds.
Media Exposure Media Exposure refers to individual’s accessibility to media information. It creates a benefit since the audience would be able to easily access any information they need.
Building Blocks of Media Literacy (List and describe) Building Blocks of Media Literacy are as follows;
1. Personal locus refers to an individual’s point of view towards certain information in the media and why it is being communicated.
2. Knowledge refers to the ability of the audience to know whether a certain issue is being communicated truthfully or with the intention to fool the audience.
3. Skill refers to the ability of the audience to look over any form of media, type of message being communicated and to understand the concept by practicing the skills being communicated.
The three building blocks of media literacy create a benefit to the audience since they help him or her to interpret the message being communicated accurately.
Mental Codes Mental Codes refers to the programming of one’s minds to perceive things, issues or message being communicated in a certain way. This can create a risk since it lead to creation of media bias or stereotypes.
Meaning Matching Meaning Matching refers to the ability of an individual to compare the meanings of two or more communications and get the intended meaning in each communication. It creates a benefit since the audience would be able to understand the message being communicated.
Filtering Filtering refers to the ability of the audience or media to remove redundant, un-useful or inappropriate information from a communication. It is important since it allows communication of useful or appropriate communication only.
Meaning Construction Meaning Construction refers to the ability of individuals to derive meanings of messages from communication in the media. It creates both risks and benefits. The individual will either get useful or destructive information through meaning construction.
Answer the following questions with short answers (one to three complete sentences).
1. Choose one of the seven (7) skills of media literacy described in your textbook. Why is this skill important? Provide an example of its significance based on your own experiences.
Analysis; It helps in breaking down any media communication into meaningful components. Information can only be useful if it is understood by the audience. Analysis therefore facilitates understanding of media messages through breaking it down to construct meaning.
2. What is a media message? Give two examples of media messages you have encountered today.
This refers to the encrypted communication carrying certain information to the audience. Two media messages I have encountered today include Coca-Cola adverts and a text message from my friend informing me about the scores of teams in the yesterday’s EPL matches.
3. The text talks about having “more control over media” (p. 31). What is meant by this, and why is it important for you as an individual, and for society?
Having “more control over media” refers to the techniques put in place to regulate media communication. It is important since it helps in regulating the type of information being communicated to the audience. Inappropriate or inaccurate information would be filtered out before it reaches the audience.
4. How might media literacy help you in your personal life? How might it help you in your professional life?
It might help me in my personal life to have access, analyze and interpret information being communicated over the media more accurately. In my professional life, it would help me to gain awareness about certain topics and issues related to my profession.
Media Matrix
Complete the matrix below by defining each of the media keywords listed. Then, discuss whether this keyword creates benefit, risk, or both for an individual. Explain your responses. Next, answer the short-answer questions that follow the matrix. Include a reference page consistent with APA guidelines.
Key Word
Description
Media Literacy Media Literacy refers to the ability of the audience to access, analyze, evaluate, and the creation of media. It creates a benefit to the audience since they would be able to get the intended message being communicated in the media.
Automaticity Automaticity refers to the ability of individuals to respond to an issue or message without occupying their minds with any low-level details required. This can create both risks and benefits to the audience. Risks would happen when the audience misinterpret information being communicated leading to creation of media bias towards certain sensitive issues. It might also benefit the audience in the sense that the message being communicates sticks in their minds.
Media Exposure Media Exposure refers to individual’s accessibility to media information. It creates a benefit since the audience would be able to easily access any information they need.
Building Blocks of Media Literacy (List and describe) Building Blocks of Media Literacy are as follows;
1. Personal locus refers to an individual’s point of view towards certain information in the media and why it is being communicated.
2. Knowledge refers to the ability of the audience to know whether a certain issue is being communicated truthfully or with the intention to fool the audience.
3. Skill refers to the ability of the audience to look over any form of media, type of message being communicated and to understand the concept by practicing the skills being communicated.
The three building blocks of media literacy create a benefit to the audience since they help him or her to interpret the message being communicated accurately.
Mental Codes Mental Codes refers to the programming of one’s minds to perceive things, issues or message being communicated in a certain way. This can create a risk since it lead to creation of media bias or stereotypes.
Meaning Matching Meaning Matching refers to the ability of an individual to compare the meanings of two or more communications and get the intended meaning in each communication. It creates a benefit since the audience would be able to understand the message being communicated.
Filtering Filtering refers to the ability of the audience or media to remove redundant, un-useful or inappropriate information from a communication. It is important since it allows communication of useful or appropriate communication only.
Meaning Construction Meaning Construction refers to the ability of individuals to derive meanings of messages from communication in the media. It creates both risks and benefits. The individual will either get useful or destructive information through meaning construction.
Answer the following questions with short answers (one to three complete sentences).
1. Choose one of the seven (7) skills of media literacy described in your textbook. Why is this skill important? Provide an example of its significance based on your own experiences.
Analysis; It helps in breaking down any media communication into meaningful components. Information can only be useful if it is understood by the audience. Analysis therefore facilitates understanding of media messages through breaking it down to construct meaning.
2. What is a media message? Give two examples of media messages you have encountered today.
This refers to the encrypted communication carrying certain information to the audience. Two media messages I have encountered today include Coca-Cola adverts and a text message from my friend informing me about the scores of teams in the yesterday’s EPL matches.
3. The text talks about having “more control over media” (p. 31). What is meant by this, and why is it important for you as an individual, and for society?
Having “more control over media” refers to the techniques put in place to regulate media communication. It is important since it helps in regulating the type of information being communicated to the audience. Inappropriate or inaccurate information would be filtered out before it reaches the audience.
4. How might media literacy help you in your personal life? How might it help you in your professional life?
It might help me in my personal life to have access, analyze and interpret information being communicated over the media more accurately. In my professional life, it would help me to gain awareness about certain topics and issues related to my profession. [Show Less]