MG 302P Semester 1, 2020
Case study replaces Mid Semester Exam- 20%
Strategic Recruiting: A Human Resource Management Case
Study
Lynn M. Murray,
... [Show More] Pittsburg State University, USA
Arthur K. Fischer, Pittsburg State University, USA
ABSTRACT
This is a Human Resource Management (HRM) case used to encourage student thought and
discussion following a class segment on recruiting. Midwest Education, Inc.: A Human
Resource Management Case is used to exemplify many of the human resource problems
encountered in a typical complex organization. It provides history and background of the
company, Midwest Education, Inc. (which is closely modeled after a major developer and
supplier of educational materials). The case presents the three major divisions of the company
and shows how each is following a different strategy. With this background, the case presents
the current problems which arise as the company seeks to change from ad hoc recruiting
practices to a planned, strategically aligned process. As the case develops, it is seen that
corporate headquarters is challenging the HR directors of each of the operating divisions to
address recruiting issues through a systematic approach. Readers are challenged to determine
what issues are most pressing during the recruiting process, and to develop comprehensive
recruiting plans for the divisions.
Keywords: HRM case; recruiting; strategy
INTRODUCTION
Midwest Education, Inc. is a major supplier of educational materials for the United States. The company
focus is on learning tools and systems for use in technology, science and business classrooms. In addition, it
develops and provides books, manuals, videos, software and hardware used in the fields of technology
education, instructional development and business applications.
The company has its headquarters and primary manufacturing plant in a major Midwest community. In
addition, the Creative Development offices are located in Massachusetts and California. Transportation,
Service and Maintenance facilities are headquartered out of Texas, with major branches in Baltimore and
Phoenix.
The three main divisions exemplify three different strategies: cost-reduction, quality enhancement, and
innovation (as discussed by Schuler and Jackson, 1987).
Transportation, Service and Maintenance
The primary strategy of the Transportation, Service and Maintenance Division is cost-reduction. Midwest
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2
Education, Inc. has long been known for providing service and maintenance programs which are very
reasonably priced. [Show Less]