Hi, this next requests has to do with developing a market plan. I decided to market the "Two Ply Diapers". My friend daughter just recently gave birth
... [Show More] to beautiful baby girl. The other night she in the middle of changing her diaper and realized she had no diapers. The concept is having a diaper that has an additional pad or second layer that can be removed, thrown away and continue use of original diaper. And to add more to the concept, maybe have pads that can be taped to inside of any diaper. Not due until next Friday (19 Feb). See below for instruction of assignment.
Marketing plan project
Don’t you find yourself saying “I wish this product existed” or “why doesn’t this just have this feature”. Well, now is your chance! Just put yourself in the shoes of an inventor or an employee in an R&D dept.
For this project, take a new product (product - not a service) through the product development cycle and tie it to a marketing plan. (USE the APPENDIX in the text AS YOUR GUIDE AND OUTLINE use the Worksheets to help you as well.) You will select a proposed product and act as if you are bringing it to market. For product ideas, take a stroll around the house and look at the products you use or the hobbies you have. You will determine the necessary product and market research, how it will be packaged, distributed, promoted, evaluated etc. Use the 4 P’s, just like we covered in the class. You will make the decisions and the recommendations on how your product will be handled. Be creative and take this project from the perspective of an entrepreneur who is trying to bring this product to the market.
Most papers will be at least 10 pages in length. Please use APA standards for setting up your paper. If using outside sources, make sure to cite your sources where applicable and put a reference sheet at the end of the paper. Points will be deducted for not citing relevant material.
Remember-Marketing is all about presentation-be creative!!! [Show Less]