PURPOSIVE COMMUNICATION
Corazon F. Rubio
LAGUNA UNIVERSITY
Vision
Laguna University shall be a socially responsive educational institution of
choice p
... [Show More] roviding holistically developed individuals in the Asia-Pacific Region.
Mission
Laguna University is committed to produce academically prepared and
technically skilled individuals who are socially and morally upright.
Course Code: GE 4
Course Description: Purposive Communication is about writing, speaking,
and presenting to different audiences and for various purposes (CMO 20 s
2013). Purposive Communication is a three-unit course that develops
students’ communicative competence and enhances their cultural and
intercultural awareness through multimodal tasks that provide them
opportunities for communicating effectively and appropriately to a
multicultural audience in a local or global context. It equips students with
tools for critical evaluation of a variety of texts and focuses on the power of
language and the impact of images to emphasize the importance of
conveying messages responsibly. The knowledge, skills, and insights that
students gain from this course may be used in their other academic
endeavors, their chosen disciplines, and their future careers as they compose
and produce relevant oral, written, audio-visual and/or web-based output for
various purposes.
Course Intended Learning Outcomes (CILO):
At the end of the semester, the students should be able to:
1. Describe the nature, elements, and functions of verbal and nonverbal communication in various and multicultural contexts;
2. Explain how cultural and global issues affect communication;
3. Determine culturally appropriate terms, expressions, and images;
4. Evaluate multimodal texts critically to enhance receptive (listening,
reading, viewing) skills;
5. Summarize the principles of academic text structure;
6. Convey ideas through oral, audio-visual, and/or web-based
presentations for different target audiences in local and global
settings using appropriate registers;
7. Create clear, coherent, and effective communication materials;
8. Present ideas persuasively using appropriate language registers,
tone, facial expressions, and gestures;
9. Write and present academic papers using appropriate tone, style,
conventions, and reference styles;
10. Adopt cultural and intercultural awareness and sensitivity in
communication of ideas;
11. Appreciate the differences of the varieties of spoken and written
language;
12. Adopt awareness of audience and context in presenting ideas; and
13. Appreciate the impact of communication on society and the
world.
Course Requirements:
ASSESSMENT TASKs - 60%
Major Exams- 40%
____
Periodic Grade 100%
Prelim Grade = 60% (Activity 1-4) + 40% (Prelim exam)
Midterm Grade = 30%(Prelim Grade) + 70 %[60% (Activity 5-7)
+ 40% (Midterm exam) ]
Final Grade = Total CS + Final Exam x 70% + 30% of the Midterm
Final Grade = 30%(Midterm Grade) + 70 %[60% (Activity 8-
10) + 40% (Final exam)]
Table of Contents
Module 1: Communication in the Twenty-First Century 1
Introduction 1
Learning Outcomes 2
Lesson 1: The Communication Processes, Principles and Ethics 3
Lesson 2: Communication and Globalization 9
Module 2: Local and Global Communication in Multicultural Settings 17
Introduction 17
Learning Outcomes 17
Lesson 1: Varieties of English 19
Lesson 2: Communication and Technology 22
Module 3: Culturally Sensitive and Bias-Free Language 28
Introduction 28
Learning Outcomes 28
Lesson 1: Group Categories 29
Module 4: Public Speaking and Reports in the Informative Age 45
Introduction 45
Learning Outcomes 45
Lesson 1: A Short History of Public Speaking 46
Lesson 2: Best Practices of Public Speaking 49
List of Figures
Figure Description
1 Osgood-Schramm Model of Communication 3
2 Source-Encoder-Decoder and Signal 4
3 Berlo’s Communication Model 5
4 President Rodrigo Duterte s State of the Nation Address 2020 8
5 26
6 27
7 27
8 28
9 29 10 30
11 31
12 32
13 43
14 44
15 44
16 45
17 45
18 46
19 47
20 48
21 48
22 49
23 49
MODULE 1
COMMUNICATION IN THE TWENTY-FIRST
CENTURY [Show Less]