Chapter 14 - Developing and Pricing Goods and Services Solution
TEST PLANNING TABLE FOR CHAPTER 14
Learning Objective
LL:1
Knows Basic
Terms
... [Show More] and Facts
LL:2
Understands Concepts and Principles
LL:3
Applies Principles
1. Describe a total product offer. 1,2,3,4,5,6,7,8,9,10,11,12,
13,14,15,16,17,18,19,20,
21,22,
185,186,187,188,189,190,
191 23,24,25,26~,27~,
192,193,194~
28,29,30,
195,196,197,198,199,
200,201,202,
349,
353*
2. Identify the various kinds of consumer and industrial goods. 31,32,33,34,35,36,37,38,
39,40,41,42,43,44,45,46,
47,48,49,50,51,52,53,54,
55,56,
203,204,205,206,207,208,
209,210,211
57,58,59,60,
212,213,214,215,216,
217
61,62,63,64,65,66,67,
218,219,220,221,222,
223,224,225,
350,
354*
3. Summarize the functions of packaging. 68,69,70,71,72,73,74,75,
76,77,78,
226,227,228,229 79,80,81,
230,231,232,
82,
233,234,235,236,
351
4. Contrast brand, brand name, and trademark, and show the value of brand equity. 83,84,85,86,87,88,89,90,
91,92,93,94,95,96,97,98,
99,100,101,102,103,104,
105,106,107,108,
237,238,239,240,241,242,
243,244,245,246,247,248,
249,250,251,252,253 109,110,111~,
254,255,256,257,258,
259,260,261~
112,113,114,115,
262,263,264,265,266,
267,268,269,270,271,
352,
355*
5. Explain the steps in the new-product development process. 116,117,118,119,120,121,
122,123,124,125,
272,273,274,275 126,127,
276,277,278 128,
279,280,281
6. Describe the product life cycle. 129,130,131,132,133,134,
135,136,
282,283,284,285,286,287,
288,289,290 137,138,
291,292,293,294,295,
296,297,298 139,
299,300,301,302,303
7. Identify various pricing objectives and strategies. 140,141,142,143,144,145,
146,147,148,149,150,151,
152,153,154,155,156,157,
158,159,160,161,162,163,
164,165,166,167,168,169,
170,171,172,173,
304,305,306,307,308,309,
310,311,312,313,314,315,
316,317,318,319,320,321,
322,323,324,325 174,
326,327,328,329,330,
331,332,333,334,335,
336
175,176,177,178,179,
180,181,182,183,184
337,338,339,340,341,
342,343,344,345,346,
347,348,
356*,357*
Total number of test items: 357
True/false questions are in plain text.
Multiple choice questions are in bold text.
Questions on boxed material are in bold text with a tilde~.
Essay questions are in bold underlined text.
Minicase questions are in bold with an asterisk*. [Show Less]